Marketing: Page 184


  • Survey asks customers: How much email is too much email?

    Five e-mails from retailers per week was the limit for the majority of survey respondents. 

    By Ian P. Murphy • March 23, 2016
  • Nordstrom hits the festival circuit with pop-up shops

    The pop-up 'pods' debuted at South by Southwest (SXSW) last week and will continue on to three more music festivals this spring.

    By Ian P. Murphy • March 22, 2016
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
    Image attribution tooltip
    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Pinterest is testing video ads

    Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.

    By David Kirkpatrick • March 21, 2016
  • Lowe's, Microsoft team up on virtual home renovation tool

    Microsoft HoloLens VR technology is used to display renovation options. 

    By Ian P. Murphy • March 21, 2016
  • Uniqlo expands apparel sales to Spring's m-commerce marketplace

    The Spring deal represents the first third-party seller agreement for the Japanese fast-fashion chain. 

    By Ian P. Murphy • March 18, 2016
  • Instagram follows Facebook, Twitter in shifting to curated feed

    A new algorithm will determine the order of posts in users' feeds based on their interests.

    By Ian P. Murphy • March 17, 2016
  • Lowe's brings the home to life in new millennial-focused ads

    The new spots feature a talking pink flamingo and unicorn to target young homeowners. 

    By Ian P. Murphy • March 17, 2016
  • Los Angeles luxury malls getting makeovers to lure consumers

    L.A.'s Beverly Center and Westfield Century City are set for massive renovations to maintain their commercial viability.

    By Ian P. Murphy • March 16, 2016
  • FTC brings action against Lord & Taylor over deceptive ads

    Legislators say the department store chain flouted disclosure regulations in promoting its Design Lab line. 

    By Ian P. Murphy • March 16, 2016
  • REI's record membership growth boosts online, in-store sales

    The retailer also said its attention-getting #OptOutside campaign over the Black Friday weekend was a winner.

    By March 16, 2016
  • Luxury marketers bullish on Instagram, wary of Snapchat

    Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.

    By Ian P. Murphy • March 15, 2016
  • H&M Sports taps Caitlyn Jenner for new campaign

    H&M said Jenner’s past athletic achievements and her transition were key reasons for the choice.

    By March 14, 2016
  • Shopgate expands retail platform to Apple TV

    The mobile commerce startup's new Apple TV apps offer product pages that sync across channels. 

    By Ian P. Murphy • March 14, 2016
  • Survey: More online, in-store purchases driven by consumer reviews

    A new study from Bazaarvoice found that 82% of in-store buyers have done their homework.  

    By Ian P. Murphy • March 14, 2016
  • Forecast: Argentina's e-commerce market to reach $12.4b by 2019

    Most of Latin America is poised for online commerce growth as the decade winds down. 

    By Ian P. Murphy • March 11, 2016
  • Networks refuse to air Lane Bryant lingerie ad

    The ad needed minor edits to comply with broadcast standards, NBC claims. But Lane Bryant isn't changing a thing. 

    By Ian P. Murphy • March 11, 2016
  • Report: Honest Co. detergent contains chemical it vowed not to use

    The Jessica Alba-led company denied the report, based on two independent lab tests, and disputed scientists’ explanation for the findings.

    By March 11, 2016
  • Deep Dive

    What is hyper-localization, and what does it mean for retailers?

    The buzzword means different things to different people. But it pretty much means that your customers come first.

    By March 10, 2016
  • Target refines 'Made to Matter' merchandise line

    Target doesn’t make huge bank on the healthy, eco-friendly merchandise, but it’s an important differentiator for the retailer.

    By March 10, 2016
  • Under Armour debuts Michael Phelps 'Rule Yourself' ad

    The clip shows the celebrated swimmer training for what's likely his last Olympic Games. 

    By Ian P. Murphy • March 9, 2016
  • Amazon debuts talk show 'Style Code Live' to boost fashion cred

    Amazon usually reserves its programming for its Prime members, but 'Style Code Live' will be free to anyone—and for good reason.

    By March 9, 2016
  • Spring launches mobile pop-up in popular Kardashian game

    Kim Kardashian: Hollywood has been installed more than 20 million times since its launch, with users spending more than 5 billion minutes on the game.

    By March 7, 2016
  • Backlash around Starbucks' loyalty program change a lesson for retailers

    Starbucks' positive brand perceptions fell following the announcement that it would revamp its loyalty program, YouGov says. 

    By Ian P. Murphy • March 7, 2016
  • Saks debuts personalized online shopping service

    The new technology enables Saks associates to create web pages of curated goods. 

    By Ian P. Murphy • March 7, 2016
  • Apple now provides customer support on Twitter

    The account offers tips, tricks, and one-on-one advice for Apple products. 

    By Ian P. Murphy • March 4, 2016