Marketing: Page 186


  • Nike to sponsor Portland's new bikeshare program

    The deal christens the 1,000-bike program "Biketown."

    By Ian P. Murphy • Feb. 17, 2016
  • Uniqlo to offer 'modest' collection from Muslim designer in the US

    Uniqlo is reprising its successful collection that includes hijab headscarves, long dresses and skirts, relaxed pants, and outerwear. 

    By Feb. 17, 2016
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Report: Shoppers worldwide are itching for mobile real-time offers

    Retailers come up short in delivering discounts via smartphone, an Accenture survey says. 

    By Ian P. Murphy • Feb. 15, 2016
  • Instagram will now count video views

    Like on Facebook, three seconds will be the yardstick. 

    By Ian P. Murphy • Feb. 15, 2016
  • Shopify launches podcast targeting entrepreneurs

    TGIM offers the e-commerce platform a way to build a brand.

    By Ian P. Murphy • Feb. 12, 2016
  • Forever 21's plus-size Instagram campaign draws criticism

    Marketers face a conundrum because studies show that women, including those buying plus sizes, actually prefer ads featuring thinner models.

    By Feb. 12, 2016
  • Target to sponsor 4-min live performance at Grammys

    Live television is always a risk, but this move could be a nice attention-getter for Target, which has been on the comeback trail and is largely succeeding in its turnaround.

    By Feb. 11, 2016
  • Jet is seeing a 40% response rate on feedback e-mails

    The online retailer is using StellaService software to send personalized feedback e-mails to customers. 

    By Ian P. Murphy • Feb. 10, 2016
  • Twitter changes algorithm to present more relevant tweets first

    The change may signal the end of organic "reach" for marketers.  

    By Ian P. Murphy • Feb. 10, 2016
  • Out of bankruptcy, American Apparel set to launch new campaign

    The brand will promote its "luxury" T-shirt line while still maintaining its "edgy" positioning. 

    By Ian P. Murphy • Feb. 10, 2016
  • Lane Bryant to debut new campaign in Sports Illustrated's swimsuit issue

    The retailer says it aims to show the world that women who wear plus sizes are beautiful and fierce, but its clothes will also have to appeal to its critics.

    By Feb. 10, 2016
  • Burberry files suit against J.C. Penney over signature plaid

    The luxury brand says the chain used exact copies of its traditional plaid pattern on jackets and scarves. 

    By Ian P. Murphy • Feb. 10, 2016
  • Deep Dive

    How Michael Kors and Coach can capture the millennial customer

    Both Michael Kors and Coach reported recent gains, but is either brand poised to win the hearts — and wallets — of younger shoppers?

    By Lara Ewen • Feb. 9, 2016
  • Kohl's will make the most of Oscar-night sponsorship

    The department store chain will invite followers to an exclusive viewing party on Persicope, and more. 

    By Ian P. Murphy • Feb. 9, 2016
  • Nordstrom debuts first TV ad since 2013

    The retailer's "See Anew" campaign promotes spring styles. 

    By Ian P. Murphy • Feb. 9, 2016
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    Courtesy of Burberry
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    Burberry looks to bridge the gap between fashion and commerce

    While high fashion retailers have largely avoided making much of a segue from their catwalk shows to commerce, that appears to be changing.

    By Feb. 8, 2016
  • PayPal touts 'new money' in first campaign since eBay spinoff

    The company's debut Super Bowl ad positioned it as an all-inclusive service that helps people reach beyond traditional banking.

    By Ian P. Murphy • Feb. 8, 2016
  • Instagram unveils first 60-second ad

    The platform boosts maximum video length for advertisers.

    By Ian P. Murphy • Feb. 5, 2016
  • Shopping app Polyvore zeros in on menswear

    The site told Retail Dive that it expects the expansion to be a growth opportunity.

    By Feb. 4, 2016
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    Pixabay
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    Holiday shopping trends reveal digital shoppers' flexibility

    More channels produce referrals, a new report from BI Intelligence says, and marketers must respond. 

    By Ian P. Murphy • Feb. 4, 2016
  • Deep Dive

    How Shinola boosted online sales with a new take on customer service

    The Detroit brand was looking to align its website service with its in-store experience. 

    By Ian P. Murphy • Feb. 3, 2016
  • J.C. Penney's new ads highlight appliance sales

    The department store chain is piloting appliance sales after 33 years out of the market. 

    By Ian P. Murphy • Feb. 2, 2016
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    Mailify
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    The top result marketers look at when measuring engagement

    While fewer look to customer service successes, it is a powerful differentiator. 

    By Ian P. Murphy • Feb. 1, 2016
  • Nike adds scripted series to 'Better for It' women's campaign

    The brand targets women with an eight-episode series, "Margot vs. Lily."

    By Ian P. Murphy • Feb. 1, 2016
  • Uber set to expand rush delivery service for retailers

    The rideshare giant's API will soon integrate with retail sites. 

    By Ian P. Murphy • Jan. 29, 2016