Marketing: Page 122


  • Vudu ad-supported streaming
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    Retrieved from Vudu on April 21, 2020
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    Fandango buys streaming video service Vudu from Walmart

    The deal complements Peacock, the ad-supported streaming service launched last week by Fandango parent NBCUniversal.

    By Robert Williams • April 22, 2020
  • Northgate Gonzales multimedia platform
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    Courtesy of Northgate Gonzales Market
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    Grocers add live events, online classes and other virtual content

    Retailers are providing shoppers with how-to videos, family activities and more to keep them entertained while stuck at home.

    By Jessica Dumont • April 22, 2020
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Cara Salpini/Retail Dive
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    Foot Locker's Champs Sports, Eastbay build community around student athletes

    In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

    By Dianna Christie • April 21, 2020
  • Busch makes up for canceled 2020 weddings
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    Courtesy of Busch Beer
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    Column

    Retail Therapy: Busch is giving away the ultimate wedding gift

    The Anheuser-Busch beer maker is giving away a year's worth of beer to 250 couples who have had to adjust plans for their big day due to the pandemic.

    By April 17, 2020
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    Daphne Howland/Retail Dive
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    The tricky business of retail marketing in a pandemic

    Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message.

    By April 16, 2020
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    Neighborhood Goods
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    Neighborhood Goods to waive in-store fees for brands impacted by the pandemic

    The department store concept will collect a smaller percentage of their sales as well, in an attempt to get businesses up and running again.

    By Tatiana Walk-Morris • April 15, 2020
  • No toilet paper at Costoco Downtown
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    The image by GoToVan is licensed under CC BY 2.0
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    Deep Dive

    Why CPG marketers can't afford to go dark despite coronavirus risks

    Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits.

    By Peter Adams • April 14, 2020
  • Pinterest shopping features.
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    Courtesy of Pinterest
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    Pinterest adds new ‘shop’ tabs and curated style guides

    The social platform made several upgrades to encourage shopping through its search function, as well as through user pins and boards.

    By Tatiana Walk-Morris • April 9, 2020
  • Amazon confirms indefinite Prime Day postponement

    Usually held in mid-July, the event will happen later this year, with dates varying by location, the company said.

    By Updated July 23, 2020
  • Sponsored
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    Permission granted by FedEx
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    Sponsored by FedEx Office

    In step with your vendor: How to improve print cycle times

    These tips will help you manage an efficient print process for your retail business.

    April 6, 2020
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    Retrieved from Jennifer Baer on April 03, 2020
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    Column

    Retail Therapy: 'Stay the F* home'

    Designer and illustrator Jennifer Baer reimagined vintage travel posters for a new era.

    By April 3, 2020
  • Gartner: 65% of CMOs are preparing for budget cuts

    Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

    By Dianna Christie • April 2, 2020
  • PInterest upgrades merchant services as shopping searches jump
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    Courtesy of Pinterest
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    Pinterest upgrades merchant services as shopping searches jump

    The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.

    By Robert Williams • March 31, 2020
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    Permission granted by e.l.f. Cosmetics
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    E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

    With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

    By Robert Williams • March 31, 2020
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    Retrieved from McDonald's Brazil on March 27, 2020
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    Column

    Retail Therapy: McDonald's promotes social distancing

    The fast-food chain in Brazil separated its iconic golden arches as a reminder for everyone to keep a safe distance during this time.

    By March 27, 2020
  • Why isn't this store closed?

    Some retailers deeming themselves "essential" might think it's profitable to stay open during a pandemic. But they may be wrecking their reputations.

    By March 27, 2020
  • RTW Retailwinds taps new CEO from within

    Traci Inglis arrived from TechStyle Fashion Group last June as chief marketing and customer officer and succeeds Gregory Scott.

    By March 20, 2020
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    Retrieved from Ikea on March 20, 2020
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    Column

    Retail Therapy: Ikea enters the streetwear scene

    Designers like Balenciaga have used the retailer's iconic blue shopping bag as inspiration for products. Now, the furniture brand is selling its own accessories.

    By March 20, 2020
  • A Supreme logo
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    "Supreme Shibuya" by Michael Casim is licensed under CC BY 2.0
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    Opinion

    How the youth brand Supreme became a modern-day meme

    The streetwear brand has shifted from conventional notions of what a brand should be, and others should take note, write Temple University's Jay Sinha and Kunal Duggal.

    By Jay Sinha and Kunal Duggal • March 18, 2020
  • Consumer spend via chatbot to reach $142B by 2024

    A new report by Juniper Research states that the technology can cut costs and drive sales by acting as a first point of consumer contact. 

    By Tatiana Walk-Morris • March 13, 2020
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    Retrieved from Pizza Hut Hong Kong via Facebook on March 13, 2020
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    Column

    Retail Therapy: Ikea creates larger-than-life pizza fixture

    In a collaboration with Pizza Hut Hong Kong, the Swedish furniture retailer flatpacked a lifesize version of the tiny tables found inside pizza boxes.

    By March 13, 2020
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    Retrieved from Apple on November 28, 2017
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    Apple lets apps send ads as push notifications

    Allowing opt-in marketing messages could help companies reach consumers amenable to push notifications, which have a low open rate due to clutter.

    By Robert Williams • March 10, 2020
  • Victoria's Secret's split from L Brands

    Un-Limited: How Les Wexner ruled retail for 6 decades

    In a surprising turn, Wexner is leaving L Brands' board, cutting ties completely. Here's a timeline of the rise and fall of his empire.

    By , Updated March 30, 2021
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    Unsplash
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    Nearly 80% of marketers want to work with microinfluencers

    The shift comes as marketers seek clear metrics for assessing return on investment, according to a new report.

    By Tatiana Walk-Morris • March 9, 2020
  • Column

    Retail Therapy: Crocs hops into Easter

    The shoe brand teamed up with Peeps, the maker of marshmallow bunnies and chicks, to create a one-of-a-kind take on the classic clog.

    By March 6, 2020