Marketing: Page 121
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Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers
A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available at the home improvement retailer.
By Dianna Christe • Aug. 21, 2019 -
Hero Cosmetics doubles down on TikTok
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 20, 2019 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Walmart cooks up ‘shoppable recipes’ with BuzzFeed’s Tasty videos
An iOS app integration lets video viewers add entire ingredients lists to the mass merchant's online cart with one click.
By Robert Williams • Aug. 20, 2019 -
Retrieved from Walmart on April 25, 2019
Walmart's marketing chief to depart after a year on the job
The retail giant also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.
By Ben Unglesbee • Aug. 20, 2019 -
Column
Retail Therapy: Amazon's not so 'Marvelous' gas deal
Los Angeles commuters can blame Jeff Bezos for making matters worse for the already traffic-ridden city.
By Caroline Jansen • Aug. 16, 2019 -
J.C. Penney sued by Zumba over marketing campaign
The fitness company took issue with the retailer's use of the slogan "From A to Zumba" to sell fitness apparel.
By Ben Unglesbee • Aug. 16, 2019 -
Courtesy of Ulta
Ulta highlights DTC brands with Sparked platform
Sephora recently launched a similar in-store merchandising initiative for makeup brands as both retailers bank on digital natives to drive traffic.
By Cara Salpini • Aug. 14, 2019 -
Kohl's to partner with emerging brands
"Curated by Kohl's" will rotate quarterly, with items sold in various departments, and a collaboration with Facebook is coming next spring.
By Daphne Howland • Aug. 13, 2019 -
Allbirds steps outside the shoe market
With its socks launch the direct-to-consumer brand follows a familiar expansion trajectory into an adjacent category.
By Cara Salpini • Aug. 13, 2019 -
Target expands Levi's offering with Red Tab items
The back-pocket trademark has been a sign of authenticity for decades, and signals the mass merchant's confidence in attracting high-spending customers.
By Daphne Howland • Aug. 12, 2019 -
The North Face plans to refresh 'majority' of fleet by 2024
A new SoHo location is the first step of the brand's revamped retail strategy, which is centered around stronger connections with customers.
By Cara Salpini • Aug. 12, 2019 -
Foot Locker drops throwback Nike swoosh merch
The duo's collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.
By Dianna Christe • Aug. 12, 2019 -
Column
Retail Therapy: Busch submits its bid to be the drink of fall
The beer brand reignited its #BuschLatte campaign with the launch of a limited edition beer and a nostalgic advertisement.
By Caroline Jansen • Aug. 9, 2019 -
Puma puts geotargeted ads on taxis
The campaign centers around the grand opening of the brand's flagship store on Fifth Avenue in New York City.
By Barry Levine • Aug. 8, 2019 -
Sponsored by Quad
Is your team exhausted by brute force marketing? Save them with these 5 steps
Are you sacrificing your team to brute force marketing? Here’s how to stop: Fix your process.
By Pete Deubler, Executive Director of Business Process Strategy, Quad • Aug. 8, 2019 -
A'gaci to auction IP in Ch. 11
After opting to liquidate in its second bankruptcy in less than two years, the apparel retailer is selling off its name and other brand assets.
By Caroline Jansen , Ben Unglesbee • Updated Sept. 18, 2019 -
Kmart Australia deploys AR furniture demos in web-based ads
The tech allows consumers to virtually visualize decor and furniture products available at the retailer.
By Peter Adams • Aug. 6, 2019 -
Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first campaign on the social apps, the retailer aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
The bare truth: Why MeUndies grew its sizing and style options
Founder and CEO Jonathan Shokrian hopes to address customer feedback on fit with extended sizing and a new female-focused line.
By Cara Salpini • Aug. 6, 2019 -
Victoria's Secret cancels its runway show
The brand is under fire in the #MeToo era as smaller rivals take share, especially among younger shoppers.
By Daphne Howland • Aug. 5, 2019 -
Column
Retail Therapy: Crocs gets the upper hand
The person behind Unnecessary Inventions created a glove inspired by the foam clogs, which is simply a treat for anyone with eyes.
By Caroline Jansen • Aug. 2, 2019 -
Sponsored by flexEngage
How GNC uses post-sale communications to drive sales, loyalty
Learn how GNC is driving a 10x lift in sign-ups for their paid loyalty program and more revenue from auto-delivery opt-ins and personalized product recommendations.
Aug. 2, 2019 -
Retrieved from Target on August 01, 2019
Target launches 'archives' collection highlighting design partnerships
The mass merchant is celebrating 20 years of working with famed designers to deliver its signature cheap chic offering to customers.
By Ben Unglesbee • Aug. 1, 2019 -
Courtesy of Athleta
Allyson Felix snubs Nike, signs with Athleta
The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.
By Cara Salpini • July 31, 2019 -
Gap launches 'It's our denim now' campaign
The brand is turning to its core jeans offer as it prepares to separate from the Old Navy banner that has supported it for years.
By Daphne Howland • July 31, 2019
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