Marketing: Page 116


  • Stein Mart revamps loyalty program

    In addition to doubling the number of points earned through its credit card, a pilot program is also in the works to expand rewards beyond cardholders.

    By Lisa Rowan • Oct. 2, 2019
  • Neiman Marcus introduces 'Clean Beauty' online shop

    The move follows a trend of retailers highlighting products that have safe or environmentally friendly ingredients.

    By Tatiana Walk-Morris • Oct. 2, 2019
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
    Image attribution tooltip
    gradyreese via Getty Images
    Image attribution tooltip
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Adidas, Levi’s, Michael Kors test product launch alerts on Instagram

    Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.

    By Robert Williams • Oct. 1, 2019
  • Gen Z sways household buying decisions after seeing Snapchat ads

    Though the majority of the group aren't the primary household purchasers, 63% of sales for CPG advertisers were linked to ads seen only by the demographic.

    By Natalie Black (Koltun) • Sept. 30, 2019
  • Mattel challenges norms with customizable, gender-inclusive doll line

    Kids don't want their toys dictated by gender norms, according to the toymaker's research.

    By Barry Levine • Sept. 30, 2019
  • Column

    Retail Therapy: Hefty's new product is hot garbage

    The brand unveiled limited-edition trash bags with phrases like "Feeling like garbage today" so consumers can channel their trashiest selves.

    By Sept. 27, 2019
  • Image attribution tooltip
    Indochino
    Image attribution tooltip

    Inventory-free showrooms 'super-charge' customers

    Shoppers interacting with a brand at a physical location bought more, spent more and returned less, according to new academic research.

    By Sept. 27, 2019
  • Lululemon to shutter Ivivva brand by mid-2020

    The retailer will wind down the kids business, including its online presence and seven physical locations, a spokesperson said.

    By Sept. 26, 2019
  • Despite economic concerns, shoppers to spend more on 2019 holidays

    Millennials plan to spend 15% more than the average shopper and 25% more than baby boomers, an OpenX Technologies report found.

    By Tatiana Walk-Morris • Sept. 24, 2019
  • In-store shopping still popular across age demographics

    New research from Blackhawk Network shows 28% of consumers are shopping in stores more often than last year, while only 9% are shopping less.

    By Lisa Rowan • Sept. 24, 2019
  • Retailers shutter doors in solidarity with climate change strike

    Patagonia, Lush and others closed stores and even their e-commerce sites on Friday as young people worldwide led protests demanding action.

    By Sept. 23, 2019
  • Column

    Retail Therapy: The one where Ralph Lauren and Rachel Green collaborate

    In honor of the 25th anniversary of "Friends," the designer created a special capsule collection inspired by the fashion-forward TV character.

    By Sept. 20, 2019
  • Image attribution tooltip
    Tru Kids
    Image attribution tooltip

    Toys R Us, Candytopia partner for experiential pop-ups

    The concepts include interactive playrooms and brand installations, and are headed for Chicago and Atlanta during the holiday season.

    By Sept. 19, 2019
  • Casper jumps on the CBD bandwagon with sleep gummies

    The mattress brand is among the latest to capitalize on the $150 billion cannabis market.

    By Sept. 19, 2019
  • Image attribution tooltip
    Tmall
    Image attribution tooltip

    What is it about Tmall?

    The importance of the trusted Chinese platform to Western brands that want to engage with shoppers in the country continues to grow. 

    By Tatiana Walk-Morris • Sept. 19, 2019
  • Sally Beauty announces private label credit card

    The credit card agreement is an addition to the retailer's existing loyalty program, which has over 15 million active members, and will be piloted in 2020.

    By Lisa Rowan • Sept. 18, 2019
  • Gen Z's worries about emotional health affect shopping habits

    Young adults prefer in-store shopping to disconnect from social media and digital news, which are sources of stress, an A.T. Kearney study shows.

    By Robert Williams • Sept. 18, 2019
  • Walmart reimagines once-defunct Scoop as private label fashion line

    The boutique retailer, which closed its last stores more than three years ago, has a new life as an owned value brand for the retail giant. 

    By Sept. 17, 2019
  • Michael Kors led NYFW social media engagement

    Ralph Lauren and Tommy Hilfiger took a distant second and third, according to data from ListenFirst.

    By Lisa Rowan • Sept. 17, 2019
  • Sponsored by Quad

    Empathy: the key to marketing to millennials

    To connect with millennials, marketers blend digital and traditional media, with an empathic understanding of what motivates individuals day-to-day.

    By The Quad Marketing Solutions Team • Sept. 17, 2019
  • Deep Dive

    How TikTok can help brands get on Christmas wish lists

    Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.

    By Robert Williams • Sept. 16, 2019
  • Charming Charlie IP sold for $1.1M in bankruptcy

    The asset sale to a company owned by the retailer's founder comes after the liquidation of brick-and-mortar operations in Chapter 11.

    By Sept. 16, 2019
  • Image attribution tooltip
    Agency Within
    Image attribution tooltip

    Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads

    The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.

    By Robert Williams • Sept. 16, 2019
  • American Eagle pilots TikTok’s new in-feed video ads for back-to-school

    The campaign, which is part of a collaboration with rapper Lil Wayne, is the first time the video-sharing app is driving users to an external site.

    By Robert Williams • Sept. 13, 2019
  • Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Gap Inc. taps global franchises to expand Athleta, Janie & Jack

    The retailer is wasting little time in jump-starting growth as it prepares to let go of its best-performing Old Navy brand.

    By Sept. 13, 2019