Why Brooklinen won't open its first permanent store in SoHo

CEO Rich Fulop says its Brooklyn location is one of "a lot of stores" the brand plans to open. 

By Cara Salpini • Nov. 21, 2019

Adidas’ AR activation drops shoppers into a trash-filled virtual ocean

Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.

By Robert Williams • Nov. 20, 2019

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Dick's Sporting Goods brings gear to life in CGI holiday spot

Videos of animation and live-action filming help tell the story of what happens in the retailer's store at night when the merchandise comes alive.

By Barry Levine • Nov. 20, 2019

How Lululemon's Mall of America megastore puts experiential retail on display

Roughly 10% of the brand's stores in the future could mirror the 19,000-square-foot store, which boasts events, workout studios and a smoothie bar. 

By Cara Salpini • Nov. 20, 2019

Tupperware opens holiday pop-up shop in SoHo

The "immersive store" will feature merchandise and artistic installations, as well as offer product demos.

By Lisa Rowan • Nov. 19, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 19, 2019

Walmart links mobile Scan & Shop with printed holiday toy catalog

Browsers can scan pages with their smartphone and add items to their online cart or wish list.

By Robert Williams • Nov. 18, 2019

Patagonia opens first Worn Wear store

The outdoor retailer's resale business has opened a pop-up in Colorado, which will exclusively sell used items and products from its new ReCrafted collection.

By Cara Salpini • Nov. 18, 2019

What department stores gave up when they gave up on the holidays

Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.

By Daphne Howland • Nov. 18, 2019

A roundup of retail holiday deals

Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete. 

By Kaarin Moore , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • Updated Dec. 9, 2019

Retail Therapy: The retail Grinch who stole Christmas

Storied department store Harrods dampened the holiday spirit by limiting visits to Santa to those who spend more than $2,500 with the retailer.

By Caroline Jansen • Nov. 15, 2019

A quarter of consumers are more brand loyal than last year

But it takes time to build that: More than a third of consumers said they need to make at least five purchases with a brand before considering themselves loyal.

By Lisa Rowan • Nov. 14, 2019

PopSugar to launch experiential pop-up shop in NYC for the holidays

Sugar Chalet, which will be located in New York's Bryant Park Overlook, allows the multimedia website to connect with its audience offline.

By Tatiana Walk-Morris • Nov. 13, 2019

Saks, Sephora pilot Google’s local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

By Robert Williams • Nov. 13, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition. 

By Kaarin Moore • Nov. 11, 2019

Retail Therapy: Hefty wants to do all the talking during the holidays

The brand released party cups with phrases like, "Don't Ask Me Who I'm Voting For" and "Accepting $, Not Advice" to make parties a little bit easier.

By Caroline Jansen • Nov. 8, 2019

Is the short holiday season an excuse for retailers to post soft sales results?

There are six fewer days between Thanksgiving and Christmas this year, prompting several companies to begin promotional activity early.

By Caroline Jansen • Nov. 7, 2019

5 reasons catalogs are making a comeback with DTC brands

DTC brands are turning to catalogs to play a vital role in their growth beyond Facebook and Instagram, writes Measured's Trevor Testwuide.

By Trevor Testwuide • Nov. 6, 2019

Shopping ads land on YouTube

As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.

By Dianna Christe • Nov. 6, 2019

Toys R Us Canada, Snapchat partner for AR experience

The toy retailer is integrating its holiday catalog with augmented reality features to showcase gifts.

By Robert Williams • Nov. 5, 2019

Birchbox to pop up in 500 Walgreens stores for the holidays

The shop-in-shops will be positioned in a "grab-and-go holiday gifts" format and feature themed boxes, subscription gift cards, travel-sized items and more.

By Cara Salpini • Nov. 5, 2019

The need for speed

The ability to implement an eye-catching direct mail campaign in a new market is the key differentiator in a competitive marketplace.

By Jeff Heyman, VP Product Management and Business Development, FedEx Office • Nov. 5, 2019

How to get on Gen Z's wish list this season

A unique assortment is just one part of the challenge, as the young group has high expectations and low loyalty. Here's what brands need to know.

By Cara Salpini • Nov. 4, 2019

Retail Therapy: Tiffany wants to add a little $112K sparkle to the holidays

The jeweler is selling an over-the-top advent calendar filled with things absolutely nobody needs, like sterling silver paper cups and clothespins.

By Caroline Jansen • Nov. 1, 2019

Goodwill debuts geofenced mobile ads to attract Gen Z

The promotions will help to monitor the campaign's effect on driving foot traffic into physical locations.

By Robert Williams • Oct. 31, 2019