Lululemon names Nike veteran first chief brand officer

Nikki Neuburger spent 14 years at the global sportswear giant and oversaw the Nike Membership division, among other things.

By Cara Salpini • Jan. 9, 2020

P&G snaps up women's shaving disruptor Billie

The CPG giant wants to invigorate its grooming business by combining consumer insights, digital capabilities and innovation with another DTC buy.

By Robert Williams • Jan. 9, 2020

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

In a statement, the retailer's CEO, Marvin Ellison, called out Thalberg's expertise in building "culturally resonant brands."

By Peter Adams • Jan. 8, 2020

Sally Beauty recruits influencers in brand, app upgrade

The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.

By Robert Williams • Jan. 8, 2020

Cadillac, Amazon showcase cloud-based car shopping concept at CES

The collaboration uses tech to deliver personalized and 3D interactive experiences throughout the car buying journey.

By Dianna Christie • Jan. 7, 2020

Retail Therapy: The retail moments we left in 2019

We saw everything from a designer's spat with the toy maker of "Pooey Puitton" to Starbucks unveiling an Instagram-able drink. Here's to hoping 2020 is less disappointing.

By Caroline Jansen • Jan. 6, 2020

Retail Therapy: Vita Coco helps ring in 2020 on a more pleasant note

In honor of National Hangover Day, the coconut water brand gave away kits to help ease party-goers' troubles.

By Caroline Jansen • Jan. 3, 2020

A 2020 guide to smart discounting

Polly Wong, managing partner at Belardi Wong, offers tips for crafting customer offers while avoiding discount fatigue and harm to the bottom line.

By Polly Wong • Dec. 23, 2019

Retail Therapy: The best (and worst) retail moments this holiday season

From Tiffany's $112,000 Advent calendar to Neiman Marcus' champagne-filled gift guide, retailers held nothing back. This week, we recap our favorites.

By Caroline Jansen • Dec. 23, 2019

Retail Therapy: Asos pins itself to absurdity

The fast-fashion website is selling a pair of safety pins it's marketing as earrings in hopes of securing consumers' dollars.

By Caroline Jansen • Dec. 20, 2019

Neiman Marcus unwraps shoppable video starring Taraji P. Henson

The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."

By Dianna Christie • Dec. 19, 2019

Instagram influencer marketing activity jumps 48%, study finds

The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity. 

By Robert Williams • Dec. 17, 2019

Retail Therapy: Smirnoff's dreaming of an 'Iced' Christmas

The beverage company formed a partnership with a premium home goods brand that's as fake as the products described in the collection.

By Caroline Jansen • Dec. 13, 2019

Amazon turns to Refinery29, celebs for holiday attention

Its sales will no doubt be robust, but when it comes to marketing during the season, the e-commerce giant is at something of a disadvantage.

By Daphne Howland • Dec. 9, 2019

Retail Therapy: KFC bets on a finger-licking good holiday

Nothing makes it feel like the holidays quite like the smell of greasy fried chicken wafting out of your fireplace.

By Caroline Jansen • Dec. 6, 2019

Rent the Runway partners with W Hotels

The clothing rental company will supply a travel wardrobe to guests upon their arrival at the luxury hotels. 

By Kaarin Moore • Dec. 5, 2019

American Eagle embeds QR codes in shirts for Giving Tuesday

Select items sport an icon people can scan to activate Delivering Good's donation website.

By Robert Williams • Dec. 4, 2019

Secret opens Instagram directory, shoppable videos bolstering women-run businesses

The P&G brand wants to help female leaders score a fair share of the $730 billion forecast to be spent around the holidays.

By Peter Adams • Dec. 3, 2019

Retailers boosted social commerce ads for Cyber Weekend

Retailers funneled 45% of their online media budgets into paid social ads, which accounted for 33% of total revenue from Thanksgiving to Sunday.

By Robert Williams • Dec. 3, 2019

What do consumers want for the holidays? A better environment

Shoppers are opting to buy from retailers that support sustainability and other social issues.

By Tatiana Walk-Morris • Dec. 3, 2019

Pinterest’s new curated marketplace gives smaller merchants a holiday boost

Pinterest Shop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.

By Robert Williams • Nov. 25, 2019

How mobile ads are powering a social commerce surge this holiday season

Platforms like TikTok and Instagram are increasingly blending ads and shopping.

By Robert Williams • Nov. 25, 2019

Black Friday is a state of mind

This year, retailers have fewer selling days to make their holiday coin. Lucky for them, the seasonal sales event still holds meaning for their customers.

By Daphne Howland • Nov. 22, 2019

JC Penney rings in holiday proposal season with AR ad driving virtual try-ons

The mobile campaign with Verizon Media includes immersive, full-screen spots and a "wedding personality" quiz.

By Natalie Black (Koltun) • Nov. 22, 2019

Retail Therapy: The holidays just got Goop-ed

Gwyneth Paltrow's lifestyle-wellness company released a gift guide, which to no one's surprise includes products like an automatic joint roller and a $250 fire extinguisher.

By Caroline Jansen • Nov. 22, 2019