Puma puts geotargeted ads on taxis

The campaign centers around the grand opening of the brand's flagship store on Fifth Avenue in New York City. 

By Barry Levine • Aug. 8, 2019

Is your team exhausted by brute force marketing? Save them with these 5 steps

Are you sacrificing your team to brute force marketing? Here’s how to stop: Fix your process.

By Pete Deubler, Executive Director of Business Process Strategy, Quad • Aug. 8, 2019

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

A'gaci to auction IP in Ch. 11

After opting to liquidate in its second bankruptcy in less than two years, the apparel retailer is selling off its name and other brand assets.

By Caroline Jansen , Ben Unglesbee • Updated Sept. 18, 2019

Kmart Australia deploys AR furniture demos in web-based ads

The tech allows consumers to virtually visualize decor and furniture products available at the retailer. 

By Peter Adams • Aug. 6, 2019

Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge

In its first campaign on the social apps, the retailer aims to appeal to mobile-savvy consumers and drum up user-generated content.

By Robert Williams • Aug. 6, 2019

The bare truth: Why MeUndies grew its sizing and style options

Founder and CEO Jonathan Shokrian hopes to address customer feedback on fit with extended sizing and a new female-focused line.

By Cara Salpini • Aug. 6, 2019

Victoria's Secret cancels its runway show

The brand is under fire in the #MeToo era as smaller rivals take share, especially among younger shoppers.

By Daphne Howland • Aug. 5, 2019

Retail Therapy: Crocs gets the upper hand

The person behind Unnecessary Inventions created a glove inspired by the foam clogs, which is simply a treat for anyone with eyes.

By Caroline Jansen • Aug. 2, 2019

How GNC uses post-sale communications to drive sales, loyalty

Learn how GNC is driving a 10x lift in sign-ups for their paid loyalty program and more revenue from auto-delivery opt-ins and personalized product recommendations.

Aug. 2, 2019

Target launches 'archives' collection highlighting design partnerships

The mass merchant is celebrating 20 years of working with famed designers to deliver its signature cheap chic offering to customers.

By Ben Unglesbee • Aug. 1, 2019

Allyson Felix snubs Nike, signs with Athleta

The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

By Cara Salpini • July 31, 2019

Gap launches 'It's our denim now' campaign

The brand is turning to its core jeans offer as it prepares to separate from the Old Navy banner that has supported it for years.

By Daphne Howland • July 31, 2019

Pinterest rolls out browsable catalogs alongside Pins

Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

By Barry Levine • July 31, 2019

Gucci hires diversity chief

The luxury Italian label hopes to change its internal culture and global brand strategy following controversial missteps earlier this year.

By Daphne Howland • July 31, 2019

30 minutes with the CEO of Birchbox

Co-founder Katia Beauchamp breaks down the beauty brand's model, marketing changes and why she chose Walgreens as a partner.

By Cara Salpini • July 30, 2019

Walmart, CVS pilot Contobox’s shoppable ads

Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.

By Natalie Black (Koltun) , Robert Williams • July 26, 2019

Retail Therapy: Cheez-It's bid to win the hearts of sommeliers

The brand, known for its cheese-flavored crackers, teamed up with House Wine to unveil a product that's the best of both worlds.

By Caroline Jansen • July 26, 2019

ModCloth launches outlet site

The new discount section of the apparel brand's website is meant to win new shoppers and get in on retail's main clearance period.

By Ben Unglesbee • July 26, 2019

Outdoor Voices issues magazine as part of new storytelling platform

The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing performance.

By Barry Levine • July 25, 2019

Sephora reveals the Next Big Thing

New end caps will feature up-and-coming makeup brands, and should be fully rolled out by the holidays.

By Cara Salpini • July 25, 2019

Study: Mobile web usage overtakes time spent on Facebook by 3%

Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.

By Robert Williams • July 24, 2019

Gap Inc. 'Bright Rewards' members spend more, more often

The loyalty program allows customers to earn and use rewards across all the company's brands.

By Daphne Howland • July 22, 2019

Prime Day boosted store traffic for Amazon and rivals alike

According to Placer.ai, the event didn't just buoy e-commerce sales — it also led to increases in foot traffic at Whole Foods, Walmart, Target and Best Buy.

By Ben Unglesbee • July 22, 2019

Hollister's Gilly Hicks makes a comeback

As Abercrombie & Fitch Co. scaled back its lingerie brand in recent years, rival American Eagle and a slew of pure-plays took on Victoria's Secret.

By Daphne Howland • July 22, 2019

Why dynamic and personalized pricing strategies haven’t taken over retail — yet

The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button. 

By Ben Unglesbee • July 22, 2019