Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 14, 2020

Rue21 adds plus-size apparel to more store locations

The teen apparel retailer is building out its extended sizes while others in the segment either disappear or face an uncertain future.

By Kaarin Moore • Feb. 13, 2020

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Study: Mobile gamers prefer DTC brands over retailers

Consumers are more likely to engage with an in-app rewarded ad than a social media sponsored post, according to a Tapjoy survey.

By Robert Williams • Feb. 13, 2020

Retail Therapy: The season of love and shameless consumerism

A fake Amazon Dating site offers up hot singles, with descriptions like "leaves a voicemail every time" and "will watch the sunset with you."

By Caroline Jansen • Feb. 7, 2020

5 experiential store concepts to hit in NYC

From legacy brands to digital natives, retailers are redefining brick and mortar across the city.

By Caroline Jansen • Feb. 4, 2020

Macy's launches new store concept in Texas

"Market by Macy's" seems to differ from the department store's "Growth" effort and opens this week as the retailer ponders operating on a smaller scale. 

By Daphne Howland • Feb. 3, 2020

Retail Therapy: Is Beyoncé Popeyes' muse in latest merch drop?

The fast-food chain this week released an apparel line that looks strikingly similar to the singer's sold-out Ivy Park X Adidas collection.

By Caroline Jansen • Jan. 31, 2020

Walmart's first Super Bowl ad touts pickup service

The retail giant is heavily promoting its pickup logistics as a growing number of competitors introduce their own services.

By Dianna Christie • Jan. 30, 2020

Foot Locker to launch cross-brand loyalty program

Rewards in the revamped approach will operate across Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Eastbay and Champs Sports.

By Cara Salpini • Jan. 27, 2020

Banana Republic releases 'Color-Full' campaign for Black History month

The campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.

By Dianna Christie • Jan. 24, 2020

Aerie expands 'real' role model push with 8 new ambassadors

This year, a social media contest will also dish out $400,000 in grants to 20 women to make positive changes in their local communities.

By Dianna Christie • Jan. 24, 2020

Retail Therapy: The world bids farewell to Mr. Peanut

The beloved face of Planters sacrificed himself at 104 years old in a Super Bowl pre-game ad.

By Caroline Jansen • Jan. 24, 2020

Target turns to Unilever's Sundial for exclusive beauty label

With a new haircare line for Gen Z multicultural women, the mass merchant is reaching an audience often neglected by rivals.

By Daphne Howland • Jan. 24, 2020

Over half of retailers will increase 2020 social media ad budgets, study says

Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.

By Robert Williams • Jan. 24, 2020

Gap CMO exits after less than a year

Alegra O'Hare, who was tapped last February from Adidas, is leaving as the company revamps the brand's marketing role.

By Daphne Howland • Updated Jan. 24, 2020

Market research: A glance into the strategy of DTC furniture brand Article

Director of Marketing Duncan Blair talks about the allure of podcasts and the brand's approach to fostering loyalty.

By Cara Salpini • Jan. 22, 2020

Retail Therapy: The candle that proves even Goop can outdo itself

Gwyneth Paltrow's lifestyle-commerce brand released a $75 product, which claims, "This smells like my vagina."

By Caroline Jansen • Jan. 17, 2020

Segmentation is dead!

Customer segmentation has long been a pillar of campaign planning and audience building, but truly personalized experiences require more than traditional segmentation.

Jan. 17, 2020

Under Armour taps celebrity athletes for global ad campaign

"We want to be a really quiet company and a really loud brand," founder and executive chairman Kevin Plank said at the NRF's Big Show.

By Dianna Christie , Daphne Howland • Jan. 15, 2020

How Target and Reebok reinvigorated loyalty with a data-driven playbook

Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult, but necessary, decisions in devising a turnaround.

By Peter Adams • Jan. 15, 2020

Sephora, Rent the Runway aim to unlock social’s growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020

Crate and Barrel halts holiday TV ads for the first time

At NRF's Big Show, CEO Neela Montgomery said the retailer refocused marketing dollars on social channels like Instagram.

By Caroline Jansen • Jan. 14, 2020

30 minutes with Article's top marketing execs

This DTC brand wants to make shopping in the category easy. How? By limiting choice and taking back control of the last mile.

By Cara Salpini • Jan. 14, 2020

Keeping pace: A timeline of two years in athletics retail

From major executive departures to innovative store concepts and corporate culture incidents, here are a few of the biggest recent industry events.

By Cara Salpini • Jan. 13, 2020

Retail Therapy: Hinge wants you to destroy its products in the name of love

The dating service wants users to "delete" its merchandise — along with its app — once they find true love.

By Caroline Jansen • Jan. 10, 2020