Marketing: Page 117
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Instagram to place ads within Explore
Analysts forecast the new advertising inventory could generate $1.2 billion in revenue for the platform by 2021.
By Robert Williams • June 27, 2019 -
Kim Kardashian to change the name of shapewear brand
The celebrity decided to drop the original name of her product line, Kimono, after igniting backlash on social media.
By Kaarin Moore • Updated July 2, 2019 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Target unveils tween girl private label
The mass merchant's ongoing development of its own brands across categories should help protect its prices if tariffs drive up costs, analysts say.
By Daphne Howland • June 26, 2019 -
Wayfair workers plan walkout over migrant camp sales
The e-commerce furniture retailer is under fire for allegedly filling orders from border facilities, and experts say it's a brand crisis.
By Daphne Howland • June 26, 2019 -
Walmart hit with trademark suit by airline over Jetblack name
JetBlue has taken issue with the name of the retail giant's urban concierge membership as it expands offerings to include travel-based services.
By Ben Unglesbee • June 26, 2019 -
Amazon Prime Day announced for July 15-16
Last year's snafus might not be forgotten, but most shoppers are likely too keen on the deals to stay away, and they have 48 hours to find them.
By Daphne Howland • June 25, 2019 -
Study: Amazon's ad revenues to grow 470% by 2023
Machine learning will help marketers deliver highly targeted advertisements, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
4 grocers that are turning stores into destinations
E-commerce sales may be growing, but the store is still the core asset for many retailers. Here's how a few are making their locations into more than just a weekly shop.
By Krishna Thakker • June 24, 2019 -
Uniqlo launches TikTok’s 1st multimarket brand campaign
Participants that post videos of themselves wearing the retailer's clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
Reebok stretches into maternity apparel
A new collection features leggings and tank tops in high-stretch fabrics, as more athletics retailers try to grab a piece of the women's market.
By Cara Salpini • June 24, 2019 -
REI sunsets catalog, introduces print magazine
As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.
By Dianna Christe • June 24, 2019 -
Amazon reprises dorm shopping deals
The e-commerce giant could have an advantage this year against retailers that may be forced to raise prices due to tariffs.
By Daphne Howland • June 21, 2019 -
Column
Retail Therapy: The Chanel product that's a total slam dunk
The French fashion house is selling a $2,300 basketball, just one of many designers rebranding everyday objects as luxury.
By Caroline Jansen • June 21, 2019 -
Lululemon shutters men's only stores
A company spokesperson said shoppers have reacted better to the athletics retailer as "a dual-gender brand."
By Cara Salpini • June 20, 2019 -
Hollister taps Twitch, gaming influencers for experiential event
The teen retailer will host in-store programs to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.
By Robert Williams • June 20, 2019 -
MAC Cosmetics tries on YouTube’s newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in the platform's app, which has a "Shop" button to drive direct purchases.
By Robert Williams • June 19, 2019 -
Deep Dive
Are traditional wedding registries a thing of the past?
While gift registries remain relevant, more and more couples are asking for cash to fund experiences, down payments on homes or fertility treatments.
By Caroline Jansen • June 19, 2019 -
Column
Backstage and Story are very pretty. But, will they lure shoppers to Macy's?
The department store employs creative means to drive foot traffic, but the draw may not be enough to pull shoppers in long-term.
By Kaarin Moore • June 18, 2019 -
Barneys New York launches summer pop-up
Designed by Stefan Beckman, the ninth-floor installation features beach towels from the designer's exclusive collection.
By Lisa Rowan • June 14, 2019 -
Column
Retail Therapy: The gifts all dads will want to unwrap this Father's Day
From "Dad Bod" beer to soundproof man caves, retailers came prepared to capitalize on the $16 billion spending holiday.
By Caroline Jansen • June 14, 2019 -
Forrester: Whole Foods' customer experience gets boost from Amazon
Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings.
By Barry Levine • June 13, 2019 -
Why New Balance pivoted from video to playables to break into new markets
The 113-year-old company ignored "tried-and-true" mobile advertising formats like video to make a bigger bet on gamification.
By Peter Adams • June 12, 2019 -
Birchbox campaign positions brand for inclusive self-care push
The DTC beauty company is encouraging consumers to take time for themselves through a new global marketing effort.
By Dianna Christe • June 12, 2019 -
Rihanna's Fenty to pop up at The Webster in SoHo
The superstar's inclusive approach is a fresh luxury take and one that has pushed rivals to innovate.
By Daphne Howland • June 12, 2019 -
Deep Dive
Will the once marvelous department store ever come back?
Many of the innovations fueling retail's most successful startups were standard amenities at department stores nearly a century ago.
By Daphne Howland • June 12, 2019