Facebook pilots 2 ad features to streamline social commerce

The social giant's announcement comes at a time when billions of dollars are lost due friction in online checkout processes.

By Robert Williams • Sept. 12, 2019

At long last, evolution at Victoria's Secret?

As L Brands executives try to reinvigorate the brand, they also wouldn't rule out a spinoff of better-performing Bath & Body Works.

By Daphne Howland • Sept. 11, 2019

Explore the Trendline➔

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

By Retail Dive staff

Finding the next unicorn: An investor's look at the DTC landscape

There's no formula for making the right investment, but a large market size and a brand with competitive advantages helps.

By Cara Salpini • Sept. 11, 2019

J.C. Penney eyes outerwear with apparel line, concept shops

The struggling retailer is trying to get a slice of the category and likely hoping to avoid getting left behind, as it was with the women's activewear shift. 

By Ben Unglesbee • Sept. 10, 2019

YouCam targets New York Fashion Week fans with Instagram selfie contest

The app has augmented reality filters, artificial intelligence effects and editing tools for pictures. 

By Robert Williams • Sept. 10, 2019

Millennials, Gen X are the most activist shoppers

Consumers pay attention to companies' environmental, ethical or charitable records, and not just during controversies, according to a study. 

By Daphne Howland • Sept. 10, 2019

Target taking free loyalty program nationwide

The mass merchant said 2 million customers have signed up for Target Circle in pilot cities since 2018. 

By Ben Unglesbee • Sept. 9, 2019

Puma’s AR web app promotes new NYC flagship store

Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.

By Robert Williams • Sept. 9, 2019

Retail Therapy: Cheetos 'Flaming Haute' bid to take on NYFW

The snack brand is hosting its first runway show to coincide with the New York fashion event.

By Caroline Jansen • Sept. 6, 2019

Jewelry 'Vault' opens at Saks 5th Avenue flagship

HBC continues to lavish resources on its upscale U.S. department store's Manhattan flagship, but it may turn out to be ill-timed.

By Daphne Howland • Sept. 6, 2019

Game-changers: Have women reshaped the sportswear market?

Brands in the space are jumping at the chance to provide female customers with as much performance-based casualwear as they will buy.

By Cara Salpini • Sept. 3, 2019

Build-A-Bear leans on 2K Walmart stores for annual teddy bear event

The toy company has turned to the retail giant and other partners as it pares back mall-based operations due to declining traffic.

By Daphne Howland • Sept. 3, 2019

Is Under Armour's focus on performance wear losing it the game?

While the rest of the industry is focused on athleisure as a lifestyle, Under Armour has reaffirmed its dedication to performance wear.

By Cara Salpini • Sept. 3, 2019

'Behind closed doors': The friction between the Nike brand and its corporate culture

The brand has identified women as one of "four epic growth opportunities" at the same time that it has faced public scrutiny over how it treats women.

By Cara Salpini • Sept. 3, 2019

DTC marketers see higher engagement for ads on mobile than desktop

Direct-to-consumer marketing campaigns are experiencing 25% more clicks and a 35% increase in conversions year over year, according to a new study.

By Robert Williams • Aug. 30, 2019

Ralph Lauren serves TikTok’s first sports tie-in

The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.

By Robert Williams • Aug. 30, 2019

Retail Therapy: The fast-fashion retailer that may not last 'Forever'

Forever 21 is reportedly considering bankruptcy, and we're not sure its latest collections will make matters any better.

By Caroline Jansen • Aug. 30, 2019

The Backroom: What happened with Nordstrom's Anniversary Sale?

Last month, the retailer's annual event encountered some hiccups. On this episode of The Backroom with Retail Dive, our team talks about how it unfolded.

By Liza Casabona • Aug. 29, 2019

Charming Charlie IP goes on the auction block

The retailer's assets include customer databases for 7 million loyalty members, 6.8 million opt-in email addresses and 3 million physical addresses.

By Ben Unglesbee • Aug. 28, 2019

Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show

The special will be available in more than 200 countries and include a behind-the-scenes look at the making of the show, as well as performances.

By Tatiana Walk-Morris • Aug. 28, 2019

Boxed to offer beauty, apparel through Century 21

The online grocer has partnered with the New York-based department store to expand its product assortment.

By Krishna Thakker • Aug. 27, 2019

Reebok drops Cardi B sneakers on Alexa, Google Assistant

With a voice command on the virtual assistants, fans can enter a contest to win limited-edition shoes decorated with Swarovski crystals.

By Robert Williams • Aug. 27, 2019

From coworking spaces to backyards: The next generation of showrooming

Digitally native brands like Outer and Burrow are exploring alternative ways to give consumers the opportunity to see their products in real life.

By Caroline Jansen • Aug. 26, 2019

Nordstrom launches online curation of sustainable goods

The department store joins many others in touting higher environmental and social standards, but analysts warn such efforts must be genuine.

By Daphne Howland • Aug. 26, 2019

Retail Therapy: 8 terrible pumpkin spice products consumers will buy anyway

From Spam to Dunkin lip balm, the flavor has infiltrated every aspect of daily life.

By Caroline Jansen • Aug. 23, 2019