Marketing: Page 107
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Tim Boyle via Getty Images
Costco is bringing full in-store sampling back
The club retailer is also reopening seating at its food courts as it plots a return to normal operations for both popular services.
By Jeff Wells • June 1, 2021 -
Adobe Stock / Elena Kharichkina
Sponsored by AcxiomBrands need people, and people need brands. Do they need third-party cookies to connect?
Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own.
June 1, 2021 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Courtesy of REI Co-op
REI opens content studio to support climate action, DEI efforts
Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.
By Chris Kelly • May 27, 2021 -
Courtesy of Anne Klein
Anne Klein debuts home collection with Macy's
As Anne Klein expands into a new category, the department store seeks to bounce back from the COVID-19 pandemic.
By Tatiana Walk-Morris • May 27, 2021 -
Courtesy of J.C. Penney
J.C. Penney's new private label needs women to dress up a little
The brand, Ryegrass, is the fifth introduction in the last six months, but may have done better launching before Mother's Day.
By Daphne Howland • May 25, 2021 -
Courtesy of Wilson Sporting Goods
Wilson debuts apparel line, plans first retail stores
The sports equipment company is expanding its offering and honing in on DTC as part of an "evolution" into an athletic lifestyle brand.
By Cara Salpini • May 25, 2021 -
Permission granted by Walmart
Walmart launches exclusive crafting brand with Todd Oldham
The retailer released a 75-item collection of art supplies, children's bedding and decor, dubbed Smarts & Crafts, with the celebrity designer.
By Maria Monteros • May 24, 2021 -
Courtesy of Kendra Scott
Kendra Scott introduces first men's collection
The launch, set to debut in stores and online June 7, comes as jewelry retailers ramp up product lines that are specifically marketed to men.
By Kaarin Moore • May 24, 2021 -
Courtesy of Mack Weldon
Menswear brand Mack Weldon hires first chief marketer
Fellow direct-to-consumer company Everlane filled the same role for the first time in February as startups look to scale beyond their early days.
By Tatiana Walk-Morris • May 24, 2021 -
Getty Images
Sponsored by FedEx OfficeHow to refresh your look to welcome customers back in your store
More customers are returning to in-store shopping, and retailers are looking at the next few months as the start of the resurgence.
May 24, 2021 -
Getty Images
Sponsored by WazeA+ tips for retailers to reach back-to-school shoppers
Learn about the four ways retailers can take advantage of the upcoming back-to-school shopping season kickoff.
May 24, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 21, 2021 -
Courtesy of Crocs and Hidden Valley Ranch
ColumnRetail Therapy: Crocs wants consumers to dip their toes into ranch dressing this year
The shoemaker teamed up with Hidden Valley Ranch to introduce a pair of clogs reminiscent of everyone's favorite condiment.
By Caroline Jansen • May 21, 2021 -
Courtesy of Google
Google boosts e-commerce push with new tech, Shopify partnership
New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.
By Asa Hiken • May 21, 2021 -
Courtesy of Poshmark
Poshmark, Snap team up on social shopping experience
The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.
By Tatiana Walk-Morris • May 20, 2021 -
Courtesy of Rothy's
Rothy's expands into men's with loafers, sneakers
The launch comes after previous expansions into kids and women's accessories.
By Cara Salpini • May 20, 2021 -
Courtesy of Eastbay
Why Eastbay turned to video to drive engagement during the pandemic
Champs Sports has been building up its content series for years, and Senior Vice President Guy Harkless sees benefits in Eastbay following its lead.
By Cara Salpini • May 19, 2021 -
Retrieved from Facebook on May 19, 2021
Facebook launches summer livestream shopping series
The social media giant joins other livestream shopping newcomers and veterans vying for homebound consumers' attention.
By Tatiana Walk-Morris • May 19, 2021 -
Retrieved from Instagram on May 18, 2021
What's old is new: Brands craving connection with consumers turn to livestreaming
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
By Maria Monteros • May 19, 2021 -
Courtesy of Walmart
Profitero: Private labels pushing out CPGs in search results
As the likes of Target and Walmart launch more private labels, they are edging out national brands amid pandemic sales gains.
By Tatiana Walk-Morris • May 17, 2021 -
Permission granted by SIMULATE
ColumnRetail Therapy: Nuggs hosts romantic dinner on top of Target's red ball
The winner of the plant-based chicken nugget brand's giveaway will get a "lavish" four-course dinner for two.
By Maria Monteros • May 14, 2021 -
Courtesy of MeUndies
MeUndies jumps into swimwear
A common expansion for intimates brands, the launch comes just a month after the DTC company debuted a new performance collection.
By Cara Salpini • May 12, 2021 -
Courtesy of David's Bridal
David's Bridal launches 24-hour YouTube Live channel
The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert.
By Tatiana Walk-Morris • May 12, 2021 -
Courtesy of Macy's
Macy’s reveals Herald Square revitalization plan
The retailer will pour $235 million into the neighborhood around its flagship. That means investing in public transit and a car-free urban space.
By Kaarin Moore • May 11, 2021 -
Courtesy of Neighborhood Goods
Neighborhood Goods launches in-store concept focused on CPG brands
The Marketplace, appearing first at its Austin location, features brands like Jaden Smith's Just Water, DTC gummy brand BeHave and snack brand DaDa.
By Caroline Jansen • May 11, 2021
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