Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 2, 2020

Pinterest upgrades merchant services as shopping searches jump

The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.

By Robert Williams • March 31, 2020

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

By Robert Williams • March 31, 2020

Retail Therapy: McDonald's promotes social distancing

The fast-food chain in Brazil separated its iconic golden arches as a reminder for everyone to keep a safe distance during this time.

By Caroline Jansen • March 27, 2020

Why isn't this store closed?

Some retailers deeming themselves "essential" might think it's profitable to stay open during a pandemic. But they may be wrecking their reputations.

By Daphne Howland • March 27, 2020

RTW Retailwinds taps new CEO from within

Traci Inglis arrived from TechStyle Fashion Group last June as chief marketing and customer officer and succeeds Gregory Scott.

By Daphne Howland • March 20, 2020

Retail Therapy: Ikea enters the streetwear scene

Designers like Balenciaga have used the retailer's iconic blue shopping bag as inspiration for products. Now, the furniture brand is selling its own accessories.

By Caroline Jansen • March 20, 2020

How the youth brand Supreme became a modern-day meme

The streetwear brand has shifted from conventional notions of what a brand should be, and others should take note, write Temple University's Jay Sinha and Kunal Duggal.

By Jay Sinha and Kunal Duggal • March 18, 2020

Consumer spend via chatbot to reach $142B by 2024

A new report by Juniper Research states that the technology can cut costs and drive sales by acting as a first point of consumer contact. 

By Tatiana Walk-Morris • March 13, 2020

Retail Therapy: Ikea creates larger-than-life pizza fixture

In a collaboration with Pizza Hut Hong Kong, the Swedish furniture retailer flatpacked a lifesize version of the tiny tables found inside pizza boxes.

By Caroline Jansen • March 13, 2020

Apple lets apps send ads as push notifications

Allowing opt-in marketing messages could help companies reach consumers amenable to push notifications, which have a low open rate due to clutter.

By Robert Williams • March 10, 2020

Un-Limited: How Les Wexner ruled retail for 6 decades

In a surprising turn, Wexner is leaving L Brands' board, cutting ties completely. Here's a timeline of the rise and fall of his empire.

By Daphne Howland , Kaarin Moore • Updated March 30, 2021

Nearly 80% of marketers want to work with microinfluencers

The shift comes as marketers seek clear metrics for assessing return on investment, according to a new report.

By Tatiana Walk-Morris • March 9, 2020

Retail Therapy: Crocs hops into Easter

The shoe brand teamed up with Peeps, the maker of marshmallow bunnies and chicks, to create a one-of-a-kind take on the classic clog.

By Caroline Jansen • March 6, 2020

Home Depot holiday ads spur double-digital growth in app usage

The "how doers get more done" campaign displayed app features such as image recognition to identify repair parts, a product locator and in-store pickup.

By Robert Williams • March 2, 2020

Foot Locker plans 20 new power stores and 125 remodels in 2020

The moves are part of a $275 million investment in stores, digital and supply chain.

By Cara Salpini • Feb. 28, 2020

Retail Therapy: Jif puts an end to decade-long debate

The peanut butter brand teamed up with Giphy, the animated image sharing platform, to settle the correct pronunciation of the word "Gif."

By Caroline Jansen • Feb. 28, 2020

Vimeo launches video editing tools for small businesses

The video platform is the latest company to roll out tools to support emerging merchants. 

By Tatiana Walk-Morris • Feb. 27, 2020

J.C. Penney's chief customer officer steps down

Shawn Gensch was on the job less than a year, and was supposed to be a "vital component" of the executive team CEO Jill Soltau built.

By Ben Unglesbee • Feb. 26, 2020

DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says

GroupM's Brian Wieser ​suggests blows to would-be disruptor brands like Brandless may tell a story that's more negative than underlying trends.

By Peter Adams • Feb. 26, 2020

Raising capital: What investors look for before writing a check

When it's still just a pitch deck, how can founders make investors believe in a brand as much as they do?

By Caroline Jansen • Feb. 26, 2020

Why marketers must evolve their outlook on gender — or lose out

From consumer campaigns to product design, the adoption of less narrow definitions of gender could be critical to growth and winning over audiences like Gen Z.  

By Peter Adams • Feb. 26, 2020

Forever 21's new owners face a slowdown in fast fashion

The retailer, with rivals Zara and H&M, revolutionized apparel sales. Now they must change. 

By Daphne Howland • Feb. 25, 2020

Next 100: Sephora's head of stores talks expansion

Jeff Gaul shares how the retailer chose its next wave of locations to open and what it was like redesigning Sephora for a smaller format.

By Cara Salpini • Feb. 24, 2020

Retail Therapy: Oreos get Supreme-ly stuffed

The fashion label teamed up with the popular snack brand to sell yet another absurdly overpriced item people likely already own.

By Caroline Jansen • Feb. 21, 2020