Marketing: Page 106
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Retrieved from Whole Foods Market on November 12, 2020Column
Retail Therapy: Whole Foods, Progressive partner to 'insure' a bad Thanksgiving
With the holiday looking different this year — and many embarking on cooking the meal for the first time — the two teamed up to help with kitchen mishaps.
By Caroline Jansen • Nov. 13, 2020 -
Target's free loyalty program nears 80M members 1 year after launch
Customers have flocked to Target Circle after the retailer created a rewards program decoupled from its branded credit card.
By Ben Unglesbee • Nov. 12, 2020 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Claire's unveils first loyalty program
The retailer joins other companies in enticing consumers with loyalty incentives to further customer engagement during a pandemic.
By Tatiana Walk-Morris • Nov. 12, 2020 -
Bluestar buys Ascena's Justice brand for $90M
The owner of Hurley, Bebe and Brookstone had to up its bid for the tween brand to buy it at a bankruptcy auction.
By Ben Unglesbee • Nov. 11, 2020 -
Bed Bath & Beyond extends Black Friday, Cyber Monday sales
Through BOPIS, curbside pickup and same-day delivery services, the retailer aims to streamline the shopping experience this holiday season.
By Tatiana Walk-Morris • Nov. 11, 2020 -
Kate Spade turns to Tinder exec for CMO
Analysts have been keeping a close eye on the brand, which hasn't managed to replicate the turnaround executed by its fellow Tapestry brand Coach.
By Daphne Howland • Nov. 11, 2020 -
Guitar Center looks to inspire music buffs with new social video series
A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season.
By Tatiana Walk-Morris • Nov. 10, 2020 -
Rite Aid leans on pharmacists in rebranding effort
The drugstore is also embracing its potential as a beauty retailer, placing beauty ambassadors in some stores with a "spa-like" environment.
By Daphne Howland • Nov. 9, 2020 -
Allbirds to raise prices on Black Friday to fight climate change
Following in the footsteps of other environmentally conscious companies, the DTC brand is using the shopping day to take a stand against consumerism.
By Cara Salpini • Nov. 9, 2020 -
Sponsored by Quad
Out-market competitors with faster media planning and buying
The secret to out-marketing the competition: a faster media planning & buying cycle.
Nov. 9, 2020 -
Old Navy offers Black Friday deals early, adds in-store safety measures
The retailer will close on Thanksgiving and promote holiday deals beyond Black Friday and Cyber Weekend.
By Tatiana Walk-Morris • Nov. 6, 2020 -
Column
Retail Therapy: Gap misses the mark in post-Election Day tweet
The now-deleted post depicted a half-red, half-blue hoodie getting zipped up with the message, "The one thing we know, is that together, we can move forward."
By Caroline Jansen • Nov. 6, 2020 -
Lego's holiday campaign focuses on digital, e-commerce channels
With shoppable ad formats and Spotify playlists, the effort is well-suited to consumer behavior during the pandemic.
By Aaron Baar • Nov. 6, 2020 -
Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign
Along with ads starring Catherine O'Hara and Annie Murphy, the company created a digital hub to help consumers shop from home.
By Tatiana Walk-Morris • Nov. 5, 2020 -
Amazon unveils 'The Show Must Go On' holiday ad campaign
The e-commerce giant started pushing holiday deals this fall and created 100,000 temporary positions to prepare for the shopping season.
By Tatiana Walk-Morris • Nov. 4, 2020 -
Dollar General announces single-day holiday sales event
With the Nov. 13 event, the company joins other retailers that have rolled out discounts ahead of Black Friday.
By Tatiana Walk-Morris • Nov. 4, 2020 -
Q&A
Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive
Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.
By Chris Kelly • Nov. 4, 2020 -
Bankrupt Stein Mart has a $4M bid for its IP
Setting the baseline for a Nov. 18 auction is Retail Ecommerce Ventures, which may keep Stein Mart alive online after liquidation.
By Ben Unglesbee • Updated Nov. 11, 2020 -
B8ta acquires retail-as-a-service startup Re:store
The deal comes after B8ta announced corporate layoffs during the early days of the pandemic.
By Tatiana Walk-Morris • Nov. 2, 2020 -
Sponsored by LiveRamp
3 data partnerships to jumpstart in 2021
Companies that work toward a future state of building, owning and enriching a complete view of the consumer through data partnerships will win.
Nov. 2, 2020 -
Column
Retail Therapy: Babe Wine creates Election Night Survival Kit
To help cope with uncertainty on Nov. 3, the brand released a pack that includes a "Scream Here" pillow and a stress ball.
By Caroline Jansen • Oct. 30, 2020 -
Shopify, TikTok partner on shoppable video ads
The collaboration will help Shopify's merchants advertise on the social media app.
By Tatiana Walk-Morris • Oct. 29, 2020 -
Estée Lauder lets Spotify listeners order samples on Google Home
The serum giveaway is part of a broader audio experience that includes customized playlists to accompany nighttime skincare rituals.
By Robert Williams • Oct. 29, 2020 -
Bed Bath & Beyond plots 10 private labels as part of turnaround plan
The home goods retailer will invest up to $1.5 billion over the next three years in store remodels, technology and owned brands, among other things.
By Caroline Jansen • Oct. 28, 2020 -
Home Depot debuts virtual field trips for kids
Suppliers will show viewers how their products are made in the series, which aims to entertain children stuck at home during the pandemic.
By Tatiana Walk-Morris • Oct. 26, 2020