DTC: Page 19
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Alyssa Eskel-Martin/Retail Dive
Sponsored by Talon.One[PODCAST] Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points
Listen to this three-part podcast series, find out how incentive approaches are changing and what retail innovators are doing differently.
By Retail Dive's studioID • Updated May 6, 2024 -
Courtesy of Olipop
Olipop seeks best friend creator duo for expenses-paid national tour
The brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.
By Jessica Deyo • March 1, 2024 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Athleta
Athleta signs 5-year partnership with Katie Ledecky
The brand added the Olympic swimmer as the newest member of its Power of She Collective and debuted the “Find your Movement” campaign.
By Howard Ruben • March 1, 2024 -
Courtesy of Lovevery
Children’s brand Lovevery launches in Singapore
The expansion comes about a year after the children’s toy and educational company entered Australia.
By Howard Ruben • Feb. 29, 2024 -
Scott Olson via Getty Images
Warby Parker eyes 40 new stores as it closes 2023 with revenue up 12%
The vision brand, which operates 237 stores, still sees the opportunity for at least 900 locations, but wants its e-commerce business to return to growth.
By Caroline Jansen • Feb. 28, 2024 -
Courtesy of Nutrafol
Nutrafol launches supplement targeting acne
Nutrafol Skin marks a category expansion and comes after the company inked a wholesale deal with Sephora.
By Howard Ruben • Feb. 28, 2024 -
Permission granted by Supergoop
Supergoop taps JLo Beauty vet as next CEO
The skin care brand named Lisa Sequino as chief executive, succeeding Amanda Baldwin, who left to head Olaplex.
By Howard Ruben • Feb. 27, 2024 -
Wolverine sees 20.8% revenue slip in Q4
The Merrell and Sweaty Betty owner is expecting further declines in the 2024 fiscal year.
By Laurel Deppen • Feb. 27, 2024 -
Courtesy of Billie
Billie launches campaign centered around ‘unexpected reasons to shave’
From pole dancing to tattoo prep, the campaign aims to highlight the effectiveness of the brand’s razor starter kit.
By Howard Ruben • Feb. 26, 2024 -
Courtesy of The National Retail Federation
What 8 DTC brands are talking about in 2024
From Glossier to On, executives shared insights into what brands are facing during the National Retail Federation’s Big Show and the ICR conference.
By Cara Salpini , Caroline Jansen • Feb. 26, 2024 -
Permission granted by Waldencast
Waldencast taps Huda Beauty co-founder to join its new creative council
The Milk Makeup and Obagi parent company launched the seven-person council to help it identify industry trends to meet customer needs.
By Howard Ruben • Feb. 23, 2024 -
Courtesy of Mattel
ColumnThe Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?
Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets.
By Retail Dive Staff • Feb. 23, 2024 -
Wayfair’s revenue inches up 0.4% in Q4 as the home category remains challenged
The online home goods retailer called 2023 the “Year of the Reset” as it turned to layoffs, among other things, to cut costs.
By Caroline Jansen • Feb. 22, 2024 -
Courtesy of Havenly
Havenly to acquire The Citizenry
The deal marks the third acquisition in two years for Havenly, which also bought Interior Define and The Inside.
By Howard Ruben • Feb. 22, 2024 -
Courtesy of Cupshe
Cupshe partners with model and body acceptance advocate Iskra Lawrence
The collaboration will promote the brand’s Spring Glow collection, featuring 37 products such as one-piece suits, bikinis and cover-ups.
By Howard Ruben • Feb. 21, 2024 -
Courtesy of Meati Foods
Meati Foods shuffles C-suite amid layoffs
Recently appointed CFO Phil Graves will take over as CEO as the company reduces its workforce by 13%.
By Elizabeth Flood • Feb. 21, 2024 -
nito100 via Getty Images
Zevia taps new CFO amid growth push
The CFO swap comes as Zevia fights to bolster growth amid financial challenges and competitive demand for healthier beverages.
By Grace Noto • Feb. 21, 2024 -
Courtesy of Brunt
Workwear brand Brunt adds nearly 2 dozen wholesale partners
The distribution expansion will bring the DTC boot and apparel brand’s products to over 110 stores by the end of the year.
By Howard Ruben • Feb. 20, 2024 -
Cara Salpini/Retail Dive
Nike to lay off more than 1,600 employees
On the heels of a cost-savings plan announced in December, the activewear giant confirmed it plans to cut about 2% of its total workforce.
By Cara Salpini • Feb. 16, 2024 -
Permission granted by Spanx
Spanx launches first brand campaign in London
The campaign will feature body activist, author, model and beauty brand founder Charli Howard and be displayed across London’s tube stations.
By Howard Ruben • Feb. 16, 2024 -
Permission granted by Liquid Death
Liquid Death expands into electrolyte drink mixes
The launch allows the fast-growing canned water and tea maker to enter a new category and further build out its healthy beverage platform.
By Christopher Doering • Feb. 16, 2024 -
Courtesy of Loved01
John Legend’s Loved01 personal care brand launches on Amazon
The one-year-old brand is joining others in expanding to the e-commerce platform to reach more customers.
By Howard Ruben • Feb. 15, 2024 -
Permission granted by Away
Away lays off 25% of internal staff
The DTC luggage brand is undergoing a reorganization that also includes "the elimination of a traditional executive team structure.”
By Caroline Jansen • Feb. 14, 2024 -
Permission granted by Foxtrot
Foxtrot parent company names new CEO
Rob Twyman, a grocery veteran who worked for decades at Whole Foods, succeeds Liz Williams, who held the role for just under a year.
By Jessica Loder • Feb. 14, 2024 -
11 digitally native retailers that could file for bankruptcy in 2024
While off to a slower start than 2023, filings are expected to continue in the industry, especially among many direct-to-consumer brands.
By Caroline Jansen • Feb. 14, 2024
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