Consumer Trends


  • A "for lease" sign for on a retail store window, with a reflection of a building across the street.
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    Daphne Howland/Retail Dive
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    Foot traffic expected to rebound to pre-pandemic levels: report

    Though not yet fully restored, retailers are reporting a corresponding uptick in sales, which have surpassed pre-pandemic levels, according to CBRE.

    By May 23, 2024
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    Sam Silverstein/Retail Dive
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    Target to cut prices on 5K items

    The initiative follows several recent moves by the retailer to appeal to value and price-sensitive consumers.

    By May 20, 2024
  • Trendline

    Digital innovation and technology trends in retail

    From drones to smart fitting rooms, to cashless purchases to virtual meditation, how the consumer engages with retailers continue to evolve.

    By Retail Dive staff
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    Courtesy of Walmart
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    Walmart wants shoppers across incomes to feast on its new private brand

    Findings from Numerator suggest the retailer’s bettergoods line appeals to lower-income and higher-income consumers, but for different reasons.

    By Catherine Douglas Moran • May 20, 2024
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    Creative via Getty Images
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    Consumers ‘trading down’ to cheaper goods online: report

    Even as e-commerce spend in the first four months of the year grew to nearly $332 billion, shoppers are buying cheaper goods across categories. 

    By Tatiana Walk-Morris • May 14, 2024
  • Brooks Running launches 6 new shoes in Q1 2024 helping record revenue
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    Courtesy of Brooks Running
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    Brooks Running reports ‘highest quarterly results in brand’s history’

    The DTC brand said its Q1 success is due in part to its multichannel strategy and product innovation.

    By May 8, 2024
  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    Influencers sway consumers but authenticity loses some clout, study says

    Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

    By Aaron Baar • April 30, 2024
  • A Macy's storefront displaying sale signs.
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    Cara Salpini/Retail Dive
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    Over 45K retail stores may close in next 5 years: UBS

    E-commerce penetration is expected to rise, helped in part by third-party players like Temu and Shein, according to a new report. 

    By April 29, 2024
  • An Alo Yoga storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Alo Yoga, Vuori gaining share in activewear market, report finds

    The DTC brands, which share shoppers with Lululemon and Nike, are growing as rivals like Under Armour contract, according to an Earnest Analytics report.

    By April 26, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: With more closures ahead, what’s next for Macy’s?

    Under a new CEO, the iconic department store is fielding a $6.6 billion takeover offer, shuttering another 150 stores and fighting to stay relevant.

    By Retail Dive Staff • April 25, 2024
  • Cooler and drinkware brand RTIC in 3,800 Walmart stores
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    Courtesy of RTIC
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    RTIC Outdoors expands into Walmart

    The drinkware and cooler brand is selling 55 of its best-selling products in 3,800 of the mass merchant’s stores as well as on its website.

    By April 24, 2024
  • A smiling person in a black leather jacket walks by a clothing store window.
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    Dimensions via Getty Images
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    What Q1’s retail sales say about the consumer in 2024

    In the first three months of the year, a strong job market and wage gains helped buoy consumer spending, but some analysts warn it may not last.

    By April 24, 2024
  • A group of people wearing items from Universal Standard's Fit Liberty campaign
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    Courtesy of Universal Standard
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    Universal Standard launches size exchange program

    The campaign, dubbed Fit Liberty, allows customers to replace items with ones in a different size at no cost.

    By Howard Ruben • April 22, 2024
  • A golfer swings a club and wears a black skort outfit.
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    Courtesy of Under Armour
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    Deep Dive

    Golf fashion moves into the mainstream

    A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.

    By Howard Ruben • April 16, 2024
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    Storyset

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    Sponsored by Cart.com

    The power of post-purchase engagement: Strategies for lasting customer loyalty

    From order confirmations to delivery surprises, the post-purchase experience is where loyalty is forged and advocacy blossoms.

    April 15, 2024
  • Blocks show the words "buy now pay later"
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    Sviatlana Zyhmantovich via Getty Images
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    BNPL users report problems with overspending, missed payments: survey

    Consumers are using buy now, pay later services to spread out their cash flow, according to a new Bankrate report. 

    By Tatiana Walk-Morris • April 12, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike remains a top brand for teens, but shows signs of wavering interest: survey

    The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka. 

    By Tatiana Walk-Morris • April 10, 2024
  • People buy things, working with computer app in AI
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    gmast3r via Getty Images
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    Sponsored by Slack

    AI in retail: Start small and think big

    How to start using AI and automation in retail to better serve employees and customers.

    April 8, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    Shein, Temu have high customer overlap with TikTok Shop: report

    Even while facing a potential ban in the U.S., the platform is dominating social shopping, an Earnest Analytics report finds. 

    By Tatiana Walk-Morris • April 5, 2024
  • A display of Grove Collaborative's rebranded products.
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    Courtesy of Grove Collaborative
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    Grove Collaborative refreshes core brand Grove Co.

    The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.

    By April 2, 2024
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    damircudic via Getty Images
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    More than half of shoppers would use generative AI for clothing purchases: Adobe

    Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.

    By Tatiana Walk-Morris • April 1, 2024
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    Rudzhan Nagiev via Getty Images
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    Sponsored by Firework

    The future of e-commerce is video: 5 undeniable consumer stats

    Consumers want more product videos and they want them now. It’s time to start thinking video-first.

    April 1, 2024
  • The exterior of a store with a banner that reads "Bath & Body Works."
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    Courtesy of Bath & Body Works
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    Every room in the house is ‘where the customer wants us to go’: Bath & Body Works CEO

    Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry.

    By March 28, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Why it’s so hard for retailers to do the right thing

    Businesses face new ethical questions and must act with more transparency in what corporate integrity expert Alison Taylor calls a “turbulent world.”

    By Retail Dive Staff • March 28, 2024
  • Woman online shopping on smart phone.
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    Oatawa via Getty Images
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    E-commerce deal count fell more than 50% in 2023: PitchBook

    Even as trends improved in the back half of the year, overall deal count and value fell last year compared to 2022.

    By Howard Ruben • March 27, 2024
  • ThredUp cleanout bag.
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    Courtesy of ThredUp
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    ThredUp: US secondhand market to hit $73B by 2028

    While that represents meaningful growth, it’s down significantly from a 2022 prediction that the market would reach $82 billion by 2026.

    By Tatiana Walk-Morris • March 27, 2024