Consumer Trends: Page 96
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Micro-influencer marketing not worth the cost
A new study by Markerly finds that popular influencers get more engagements per dollar and might be a better investment.
By Cara Salpini • Aug. 8, 2017 -
Study: Teen retailers see more offline engagement than online
Though they may lack in online buzz, many of Engagement Labs' top ten teen retailers — including Old Navy and H&M — rank highly on sentiment both online and off.
By Cara Salpini • Aug. 7, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Moody's: Retail is still 'fundamentally healthy'
Despite store closures, layoffs and bankruptcies stealing headlines, the retail industry isn't doomed — it's just being forced to change at a rapid clip.
By Ben Unglesbee • Aug. 7, 2017 -
Many shoppers ‘eager’ to use virtual reality tools
A handful of retailers have embraced virtually reality tools for marketing, and a new study shows consumers may be ready to embrace them, too.
By Dan O'Shea • Aug. 6, 2017 -
Report: Online spending jumps 14% and outpaces traffic
Consumer online spending jumped as mobile took more share with 57% of e-commerce sales and shoppers spent more per visit.
By Dan O'Shea • Aug. 6, 2017 -
Study: Social media influences purchases across generations
While millennials are the most likely to be influenced by the platform, Gen X and Baby Boomers also make social media-influenced purchases.
By Cara Salpini • Aug. 4, 2017 -
Report: Amazon footwear sales rose 35%
Amazon kicked footwear sellers with soaring sales thanks to its Zappos unit, all before the launch of new private label The Fix.
By Daphne Howland • Aug. 4, 2017 -
Sponsored by MaxPoint
How Data Will Save Retail
With Amazon’s multi-billion dollar acquisition of Whole Foods, convergence between eCommerce and brick and mortar retail is here.
By Ben Reynolds • Aug. 4, 2017 -
Study: Retailers see promise in AI
Retailers are automating customer service, but that may not mean much without integrating artificial intelligence.
By Dan O'Shea • Aug. 3, 2017 -
Wayfair amps up AR with new app feature
Use of augmented reality in retailer apps takes another step forward with the rollout of WayfairView in the newly-released Asus smartphone.
By Dan O'Shea • Aug. 3, 2017 -
Deep Dive
Retail Therapy: Not-your-muggle's lingerie
This Harry Potter-themed lingerie lets you solemnly swear that you’re up to no good — suspenders, tie and all.
By Cara Salpini • Aug. 3, 2017 -
Study: Early tech adopters eager to use VR for shopping
Home improvement projects, trying on clothes and shopping with friends who aren't physically present were cited as exciting uses.
By David Kirkpatrick • Aug. 3, 2017 -
Deep Dive
Why back-to-school shopping matters more than ever in 2017
Some retailers will clean up — cough, cough, Amazon — but for others, it's do-or-die during back-to-school shopping season.
By Laura Heller • Aug. 3, 2017 -
Wedding registry startup Zola partners with Backcountry
The partnership comes as the outdoor gift category has grown 20% and the millennial penchant for experiences over stuff dovetails with the rising number of millennial marriages.
By Daphne Howland • Aug. 3, 2017 -
Boxed closing in on 'autonomous shopping'
Boxed is ready to do your shopping for you, with two new features that use machine learning to predict and act upon customer's perceived product needs.
By Dan O'Shea • Aug. 2, 2017 -
Study: Prime week spiked mobile purchases for other retailers
While non-Amazon shopping apps took a hit on Prime Day itself, the day after saw a 70% surge in mobile app purchases.
By Cara Salpini • Aug. 2, 2017 -
West Elm to open new hotel in Portland, Maine
The furniture retailer's boutique hotels offer customers a unique way to purchase furniture — after actually using it.
By Daphne Howland • Aug. 2, 2017 -
Tuft & Needle taps Amazon tech for new Seattle store
Many online sellers struggle with how much they should let Amazon take control of their sales and inventory, but Tuft & Needle is counting on the e-commerce giant for brick-and-mortar in-store tech and fulfillment.
By Dan O'Shea • Aug. 1, 2017 -
Retrieved from Amazon on June 06, 2017
Amazon enables Alexa to control Fire TV
Can't find the remote? Fire TV owners can now let the virtual assistant take control of their TVs through any Echo device.
By Dan O'Shea • Aug. 1, 2017 -
Study: 72% of coupons used in 2016 affected shopping behavior
The majority of consumers would try a new product if they had a coupon for it, and 58% would abandon their regular brand for a coupon.
By Cara Salpini • Aug. 1, 2017 -
Study: Gen Z seeks more brand interaction
Members of the young generation don't just want to buy products — they want to be a part of the creative process that develops and markets them too.
By Cara Salpini • Aug. 1, 2017 -
Shopicks’ mobile shopping platform rebrands as Thinkover
The move aims to broaden the utility of the company's app across sectors as it aims to be a resource for shoppers mulling product purchases.
By Dan O'Shea • Aug. 1, 2017 -
Lowe's builds up in-home assistance for DIY contest winners
The retailer's Upskill Project aims to boost customer confidence about tackling home improvements tasks — and make loyal customers at the same time.
By Dan O'Shea • Aug. 1, 2017 -
Amazon Prime Day prompts decline in store visits
Several brick-and-mortar retail stores were quite a bit emptier than usual on Amazon Prime Day last month.
By Dan O'Shea • July 31, 2017 -
Deep Dive
How mobile is changing back-to-school
Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season.
By Cara Salpini • July 31, 2017