Dive Brief:
- Joining a growing lineup of brands offering same-day deliveries, The Body Shop has expanded its partnership with Uber to allow shoppers in more areas to order products via Uber Eats, the company announced Monday in a press release.
- After piloting the service with Uber Eats and Cornershop at six locations in 2020, Uber will now deliver The Body Shop’s products to shoppers in new cities in Illinois, Nevada, Georgia, Pennsylvania, Alaska and Hawaii via Uber Eats, according to the announcement.
- Starting Aug. 10, Uber will deliver over 2,000 of The Body Shop’s popular products, such as its Ginger Shampoo, Tea Tree range and Shea Body Butter, from 75 brick-and-mortar locations. Uber One members who order at least $15 worth of merchandise won’t be charged a delivery fee.
Dive Insight:
Uber’s collaboration with The Body Shop is part of its ongoing efforts to integrate more retailers and grocery stores onto its platform and provide customers with speedy deliveries.
“When it comes to delivery at Uber, we strive to be able to get consumers whatever they want, when they want it — and that includes their beauty must-haves,” Christian Freese, head of new verticals for Uber Eats in the U.S. and Canada, said in a statement. “Beauty is an exciting space for us, and expanding with The Body Shop, a beauty industry staple for over 40 years, will allow us to bring on-demand cosmetic and personal care items to even more people across the country.”
The Body Shop isn’t the only non-grocery partner that Uber has added to its platform recently. In November 2021, Bed Bath & Beyond announced that it had teamed up with Uber to deliver children’s products, including diapers, first aid kits and wipes, through the delivery platform from more than 750 Bed Bath & Beyond locations and nearly 120 BuyBuy Baby storefronts. That same month, Hims & Hers enlisted the delivery platform to transport its sexual wellness and personal care products in 12 markets.
Meanwhile, Uber has also concentrated on adding more grocery and essential stores to its mix of retailers. Costco tested same-day deliveries with Uber Eats at 25 Texas locations in Dallas, Austin and Houston in July 2021. That fall, Rite Aid added Uber Eats as a last-mile delivery provider alongside Instacart, Shipt and DoorDash. Last month, the platform announced plans to enhance its grocery experience on the Uber Eats app with more features for shoppers, retailers and gig workers.
Uber Eats faces competition from other tech giants also vying for market share in the same-day delivery space. Instacart launched the Instacart Platform, a hub with new e-commerce and advertising features for retailers, in March. Earlier this month, Amazon announced an expansion of its Prime benefits to offer same-day deliveries for GNC, Diesel, PacSun and SuperDry in select ZIP codes across more than 10 metro areas.
