Dive Brief:
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Adelyn Cheong has been promoted to CEO of PVH Americas, and will be responsible for the Calvin Klein and Tommy Hilfiger brands in their local markets, the company announced Tuesday. Her appointment will become effective in late summer.
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Cheong is currently the president of PVH China and previously served as senior vice president of Tommy Hilfiger for the Asia Pacific region. She succeeds Donald Kohler, who was named CEO of Gap Inc.’s Banana Republic on Tuesday. Kohler’s last day with PVH is June 30.
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PVH also hired Boston Consulting Group partner Joel Samaha to be president of global licensing, partnerships and expansion. Meanwhile, Jonathan Bottomley, PVH’s global chief marketing officer at Calvin Klein, was given the additional title of executive vice president of the corporation’s group consumer and brand strategy division.
Dive Insight:
The trio of executive appointments is part of PVH’s long-term PVH+ Plan, CEO Stefan Larsson said in a statement. That plan was implemented in 2022 with a goal of making its Calvin Klein and Tommy Hilfiger brands more valuable, as well as reaching a targeted $12.5 billion in revenue by the end of fiscal 2025.
However, the company’s March 31 earnings put full-year 2025 revenue at a more modest $8.95 billion and the company’s Chief Financial Officer Zac Coughlin announced his departure in November to take on the CFO spot at SiriusXM. Coughlin was replaced by 20-year PVH veteran Melissa Stone, who is currently serving as interim CFO while the company continues its search for a permanent replacement.
Larsson was optimistic on Tuesday as he announced the latest round of leadership changes.
“The internal promotions of Adelyn and Jonathan will increase their already strong impact on the PVH+ Plan execution and the addition of Joel’s deep licensing and partnership expertise will further strengthen the growth of our non-owned businesses,” Larsson said.
PVH said that Kohler “decided to leave the company to be closer to family, and with this, pursue a new professional opportunity,” with Larsson adding that Kohler would be working with Cheong, Samaha and their teams “to ensure a smooth transition.” Meanwhile, Kohler’s responsibility for global licensing was incorporated into Samaha’s newly created role, which becomes effective July 6.
Before joining PVH in 2018, Cheong spent approximately a decade with Esprit, per her LinkedIn bio. She will be succeeded by Ying Wu, who will become president of PVH China in addition to her current position as CFO of the region.
Bottomley’s position is effective immediately, per the release.
While PVH’s turnaround may be taking longer than the company had originally planned, Stone said in its fourth quarter earnings report that the company expects to post modest gross margin expansion in 2026, “despite the inclusion of a full year of tariffs.”
PVH will post its first quarter 2026 earnings on June 3.
