Today, Seel, a leader in agentic commerce operations, announces Seel Agencies, the industry's first AI-powered agencies, built on its infrastructure already serving more than 35 million shoppers across thousands of merchants. The suite of AI operated agencies have been in pilot with existing enterprise customers for six months, performing critical functions that often outsource to external contractors and achieving a 12% lift in CSAT compared to traditional agency services. Unlike AI tools that merchants configure and manage to complete tasks, Seel Agencies are AI-native services that run end-to-end ecommerce functions and are accountable for outcomes. These agencies run strategic functions like customer support, resale and liquidation, and performance marketing with full ownership of outcomes. As a result, merchants can deliver faster ticket resolution times, instant refunds, and higher resale recovery.
From Agents That Perform Tasks to Agencies That Achieve Goals
Most ecommerce brands already outsource the work that keeps their operations running. The market for outsourced fulfillment alone is worth more than $123 billion, and the market for outsourced customer support adds another $77 billion.
Most agent platforms today can take on specific, tactical tasks but are not capable of delivering the outcomes these external agencies provide because they require constant supervision. Seel Agencies are built to go beyond tasks, instead they’re designed to achieve strategic goals autonomously, just like agencies do. Each agency owns a strategic function, operating to achieve a set goal, such as:
- CX Agencies meeting volume and CSAT requirement
- Performance marketing agencies meeting Return on Ad Spend (ROAS) and volume goals
- Resale and liquidation agencies meeting cash cycle and recovery value goals
Merchants evaluate Seel Agencies the same way they would evaluate any agency partner: by results. Seel Agencies carry context across functions, so merchants are not stitching fragmented services together with AI workflows that require continuous prompting, configuration, or supervision. Instead, merchants get an AI-native operation that owns results the way an external agency would, without having to rearchitect their own systems or build it from scratch.
Built for Ecommerce Operations
Seel currently operates agencies across high-friction areas of post-purchase operations, including customer support, resale and inventory recovery, and compliance. Each is designed to own a strategic function end-to-end, accountable for the outcomes merchants care about rather than specific tasks completed. Seel built these agencies by solving the problem internally first, deploying AI across its own operations before expanding to merchants. Those internal agencies now process millions of transactions each month and achieve double-digit CSAT scores above industry benchmarks, giving Seel the training data, workflow logic, and edge cases needed to serve merchants at scale. Each agency integrates with existing merchant systems including ERP, CRM, and WMS, is configured around merchant-defined policies, and starts with operational context from Seel's existing claims and shopper data rather than from zero. Seel plans to expand its agency offering as ecommerce operations evolve.
"Seel is not a software company that sells tools to help companies deliver services - it is the service. We run the messiest parts of commerce ourselves - returns, refunds, resale, support - and therefore have a deep understanding of what it takes to drive outcomes,” stated Zack Peng, founder and CEO of Seel. “As AI evolves from chatbots that give answers and agents that perform tasks to agencies that achieve goals, we are building AI-operated agencies that deliver the end service merchants need to win in the age of ecommerce.”
Seel plans to expand its agency suite throughout 2026. To learn more about Seel AI Agencies for Merchants, visit: seel.com/blog/ai-agencies
Seel is a leader in agentic commerce operations powering better post-purchase experience for global shoppers. Its trademarked Worry-Free Purchase program offers 24/7 support, commission-free resale, worldwide delivery update, and instant refunds on eligible items. Its product is trusted by 35 million shoppers across thousands of merchants, including Reebok, TikTok Shop, Rue La La, Anker, and Champion. Seel’s AI Agencies add an additional layer for global merchants to elevate internal operations and deliver better shopper outcomes. Learn more at seel.com.
