- A new study published by King Retail Solutions suggests a rise of consumers turning to big box, convenience, and dollar stores to fulfill their grocery retail needs over traditional grocers like Whole Foods and Safeway.
77% of the 1200 shoppers surveyed said they bought groceries at a non-grocer in 2013, with 96% planning to do so in 2014.
Target and Walmart came out as the respondents’ favorite non-grocery stores to buy groceries, with pharmacy chain Walgreens grabbing the third spot on the list.
This one-stop-shopping trend seems to be garnering favor with multiple demographic groups: KRS’s respondents ranged from Millennials to Baby Boomers and spanned a variety of income levels and locals. Nearly every demographic placed price and convenience before product quality when deciding where to buy their groceries. The three lone demographic groups putting quality before convenience were those living in rural areas, those making between $50,000 and $100,000, and Baby Boomers.