Technology: Page 135
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Mobile ad fraud rates double, with shopping apps hardest hit
The damage from mobile ad fraud is approaching $5 billion, and e-commerce apps represented 40% of the fraud tracked by Adjust.
By Dan Alaimo • May 10, 2018 -
Consumers walk away from poorly personalized experiences
Half of the consumers surveyed by Accenture Interactive said they have left websites because shopping experiences were poorly curated.
By Dan O'Shea • May 9, 2018 -
Explore the Trendline➔
Zapp2photo via Getty ImagesTrendlineHow artificial intelligence is shaping retail
More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.
By Retail Dive staff -
"H&M Canal City Hakata shop in Canal City Hakata East Building at Fukuoka,Japan" by Nissy-KITAQ is licensed under CC BY-SA 3.0
H&M turns to big data, AI to tailor store assortments
To keep up with online competition, reduce markdowns and reverse slumping sales, the fast-fashion retailer is customizing in-store assortments with data and artificial intelligence.
By Dan Alaimo • May 9, 2018 -
Shopify to open brick-and-mortar store for retail clients
The company is slated this year to open a store for stores that will help it connect in-person with retail customers.
By Dan O'Shea • May 8, 2018 -
How Macy’s and IBM tackle ‘thumb scrolling’ on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Deep Dive
Gen Z’s need for speed and how retailers can keep up
The two youngest generations aren't necessarily the same, but they do have a lot in common: in particular, a taste for Amazon, Nike and social commerce.
By Cara Salpini • May 8, 2018 -
Study points to growth of mobile-based AI shopping assistants
A retail future dominated by AI, AR and VR technologies is predicted by a global study from Ericsson. Smart assistants will become the norm for coming generations.
By Dan Alaimo • May 8, 2018 -
Bloomingdale's deploys employee training tech to reduce safety claims
Employee training is becoming more important than ever in a new retail landscape, but retailers need to see proof of its business impact.
By Dan O'Shea • May 7, 2018 -
Sponsored by Wirecard
Frictionless payment, 2018 style: It’s all about social
The speed of payment is changing the retail marketplace. These innovations will be key to answering demand.
By Kevin Brown • May 7, 2018 -
Google: Stores are key to meeting immediate shopping needs
Consumers have come to expect free and fast delivery, but that trend is driving shoppers into nearby stores for immediate purchases, according to a report from Google.
By Dan Alaimo • May 7, 2018 -
Mobile’s share of online sales slipped last year
Forrester spots an unexpected downward trend in mobile sales as a percentage of all online sales.
By Dan O'Shea • May 6, 2018 -
Instagram tests in-app payment feature
Letting users buy products on the same platform on which they browse is the latest step in the app's push toward mobile commerce.
By Robert Williams • May 4, 2018 -
Amazon opens premium content sales on Alexa to all developers
SyFy Wire has added subscription access to weekly podcasts and Volley's Yes Sire game released an expansion pack to purchase for Alexa.
By Robert Williams • May 4, 2018 -
Samsung Pay adds image search to drive purchases
Bixby Shopping will now let users search for products via photo, and the company plans to add cash back rewards to the payment platform as well.
By Dan O'Shea • May 4, 2018 -
BJ’s adds wishlist feature to mobile app
The new function for BJ’s app uses machine learning to suggest products and a swipe-right, swipe-left operation much like online dating sites.
By Dan Alaimo • May 4, 2018 -
RetailMeNot arms retailers with in-store cash back offers
Through the company's mobile app, shoppers at stores like Macy's, Kohl's, Sephora and others can now start getting cash back offers in stores.
By Dan O'Shea • May 3, 2018 -
Online spending passes $100B for the first time
A new Adobe report based on quarterly data shows that e-commerce and mobile commerce are still surging, and winter isn't the only season for holiday-driven shopping.
By Dan O'Shea • May 3, 2018 -
Mobile marketplace OfferUp goes national
Armed with a payments feature and a deal with the U.S. Postal Service, the Seattle-based startup is taking on giants like Ebay, Craigslist and Facebook.
By Daphne Howland • May 3, 2018 -
Sephora, Nike test out Facebook’s AR Messenger feature
The social platform announced an augmented reality feature for businesses using Messenger, which could help retailer chatbots visualize products for consumers.
By Dan O'Shea • May 3, 2018 -
Digital sales up 15%, but social media impact stalls
Online sales continued double-digit growth in the first quarter with mobile driving 60% of traffic, reports Salesforce.
By Dan Alaimo • May 3, 2018 -
Amazon to hire thousands of tech workers
Dwarfing the hundreds laid off from corporate earlier this year, Amazon plans to hire 200 in a Minneapolis tech office, 2,000 in Boston and fill 3,000 jobs in Vancouver, mainly with technologists.
By Dan Alaimo • May 1, 2018 -
Google Assistant outperforms Alexa, Cortana and Siri, again
Will the gains in accuracy be the key to introducing more intelligent assistants?
By Alex Hickey • April 30, 2018 -
Starbucks will spotlight afternoons to win more loyalty members
About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program.
By Erica Sweeney • April 30, 2018 -
Amazon starts offering smart home security packages
Amazon apparently has expanded into smart home security services, including installation.
By Dan O'Shea • April 29, 2018 -
Amazon bringing memory, natural conversation capabilities to Alexa
By reducing friction in interactions, the new features will allow the assistant to better engage with users.
By Dan O'Shea • April 27, 2018