Marketing

The Weekly Closeout: Bed Bath & Beyond continues executive shakeup and Gucci launches a pet collection

The home retailer appointed a new chief accounting officer and head of treasury. Meanwhile, the luxury brand seeks to bring individuality to pets.

By Retail Dive Staff • July 1, 2022

Function of Beauty hires 20-year L'Oréal vet as chief marketer

The personalized beauty brand is building out a team of industry veterans as it looks to scale.

By Tatiana Walk-Morris • June 29, 2022

Explore the Trendline➔

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

By Retail Dive staff

How retailers are grappling with sustainability

In an industry that inevitably generates waste, the path to a more environmentally friendly future is littered with difficult choices.

By Retail Dive Staff • June 28, 2022

Ikea adds space visualization tool to its app

Following the disruption of the COVID-19 pandemic, the company has worked to turn its e-commerce business around.

By Tatiana Walk-Morris • June 28, 2022

Bed Bath & Beyond launches buy now, pay later option and rewards program

The retailer’s tier-based program offers perks like free shipping for select members and flexible payments, and it replaces the existing Beyond+ program.

By Caroline Jansen • June 24, 2022

The Weekly Closeout: Nike exits Russia and tech firms unite around the metaverse

The athletics giant won’t reopen its stores in the region. Meanwhile, Meta, Microsoft and others teamed up to develop standards for the virtual concept.

By Retail Dive Staff • June 24, 2022

American Eagle Outfitters launches NFT Apparel Shop

The collection features limited-edition shirts and hoodies with designs from NFT artists.

By Dani James • June 24, 2022

Gap Inc. unveils 4 lab stores at San Francisco headquarters

The struggling retailer will use the spaces to test tech, customer experiences and product innovations for Old Navy, Gap, Banana Republic and Athleta.

By Daphne Howland • June 23, 2022

Macy's takes July Fourth bonanza to Web3 with free NFT drop

The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

By Peter Adams • June 23, 2022

Lowe's releases limited-edition NFT collection, digital assets for builders

The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.

June 22, 2022

Shoppers who use AR less likely to return purchases: Snap

A new study by the social commerce platform shows that 66% of shoppers who use augmented reality tech are less likely to return items. 

By Tatiana Walk-Morris • June 21, 2022

The Weekly Closeout: Deckers' COO steps down and Swarovski names CEO

David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family.

By Retail Dive Staff • June 17, 2022

Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.

By Peter Adams • June 17, 2022

Maybelline launches mental health podcast

The new show “I’m Fine, You?” is part of the brand’s efforts to destigmatize conversations around anxiety and depression.

By Tatiana Walk-Morris • June 17, 2022

McKinsey: Metaverse may create $5 trillion in value by 2030

The research firm found that up to $2.6 trillion of that value could be in e-commerce.

By Dani James • June 17, 2022

DTC footwear brand Hoka debuts first global campaign

The company has seen a recent spike in sales and is on pace to become a billion-dollar brand.

By Tatiana Walk-Morris • June 16, 2022

Amazon schedules Prime Day for mid-July

Most U.S. Prime members plan to shop the sale, but there’s evidence they’ll be cautious about spending and will also seek out deals at rivals.

By Daphne Howland • June 16, 2022

Petco opens first location of new rural store concept

Initially announced at its investor day in March, the new store caters to consumers seeking out farm and livestock supplies.

By Caroline Jansen • June 16, 2022

Victoria's Secret's Happy Nation brand launches Roblox hub

The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.

By Tatiana Walk-Morris • June 15, 2022

Our Place's co-founder and co-CEO on the brand's entrance into physical retail

The DTC cookware brand, which launched just prior to the pandemic and is already profitable, is planning two stores in Los Angeles and one in New York.

By Caroline Jansen • June 14, 2022

Expanding its reach, Lululemon now sells hijabs

Two styles debuted last week, with a third expected later this year. The company says all three emphasize performance and versatility.

By Cara Salpini • June 14, 2022

Ulta's Shelley Haus passes away after 'valiant fight' with cancer

The retailer’s chief marketing officer was “an innovative marketer, creative storyteller and a people-first leader who saw beautiful possibilities in everything and everyone,” the company said.

By Cara Salpini • June 14, 2022

The Weekly Closeout: Target works to rightsize inventory and two CEOs prepare to exit

The big-box retailer shocked analysts by cutting its forecasts on operating margin, and the industry saw two major C-suite departures.

By Retail Dive Staff • June 10, 2022

Twitter releases Product Drops feature to let shoppers track new merchandise

Users of the social media platform can select a “remind me” button when a brand tweets about an upcoming launch to be notified when it’s about to drop.

By Tatiana Walk-Morris • June 9, 2022

Dollar General upgrades retail media network, emphasizing rural customers

The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

By Peter Adams • June 8, 2022