Marketing

  • A Roblox avatar in Maybelline's virtual space.
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    Courtesy of Maybelline
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    Maybelline New York debuts virtual beauty, music experience on Roblox

    Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their products.

    By Tatiana Walk-Morris • Oct. 3, 2023
  • A blurry figure walking into a store.
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    Courtesy of Amazon
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    Deep Dive

    Is Amazon just another retailer? The Federal Trade Commission doesn’t think so.

    The e-commerce giant and others skeptical of the commission’s antitrust claims say the FTC has an uphill court battle, in part because Amazon’s behavior is just old-fashioned retail.

    By • Oct. 3, 2023
  • Explore the Trendline➔
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Various cosmetics, in a variety of shades
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    Courtesy of Target
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    Fenty Beauty is coming to Ulta at Target

    The tie-up with the superstar’s inclusive makeup brand is part of a strong beauty play at the retailer, which has been a bright spot in recent quarters.

    By • Sept. 29, 2023
  • The storefront of a new flagship Toys R Us store with a blue and orange color scheme
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    Permission granted by WHP Global
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    Toys R Us to open up to 24 US flagship stores

    Parent company WHP Global announced a partnership with Go Retail Group for the rollout, which also includes experiences in airports and cruise ships.

    By • Sept. 29, 2023
  • A group of people wearing J.C Penney's Abbott Elementary themed collection.
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    Courtesy of J.C. Penney
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    J.C. Penney unveils ‘Abbott Elementary’ themed collection

    The retailer wants to celebrate teachers with a collection of breathable, professional apparel fit for a classroom.

    By Tatiana Walk-Morris • Sept. 29, 2023
  • Three models wearing pieces from the Wrangler x Barbie collection.
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    Courtesy of Wrangler x Mattel
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    Column

    The Weekly Closeout: Lee launches unisex collection and Barbie fever hits Wrangler

    The genderless line was created with Chinese streetwear brand Roaringwild. Meanwhile, the blockbuster movie inspired a 40-piece collection.

    By Retail Dive Staff • Sept. 29, 2023
  • Lululemon launches Mirror sales in stores.
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    Courtesy of Lululemon
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    Lululemon to discontinue Mirror as it teams up with Peloton

    Peloton will be Lululemon’s digital fitness content provider, and co-branded apparel will begin selling through Peloton in select locations starting in October.

    By • Sept. 28, 2023
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Marisa Meltzer and the creation of Glossier

    The journalist’s new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.

    By Retail Dive Staff • Sept. 28, 2023
  • Costco logo
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    Eric Thayer via Getty Images
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    Costco pushes forward with app upgrades

    The changes, which include augmented reality and the upcoming ability to scan barcodes, have significantly boosted the tool’s downloads and app store rating.

    By Catherine Douglas Moran • Sept. 27, 2023
  • The words Walmart Discovered over a Roblox background.
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    Courtesy of Walmart
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    Walmart Discovered launches on Roblox

    The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

    By Tatiana Walk-Morris • Sept. 27, 2023
  • Behind the scenes at Shein Live: Front Row.
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    Permission granted by Shein
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    Shein highlights Fall, Winter collections in livestream show

    Viewers were able to access the shoppable show from the Shein app and its Facebook, X, YouTube and Instagram channels. 

    By Tatiana Walk-Morris • Sept. 27, 2023
  • Person holding a Cerulean 6 bottle.
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    Courtesy of Macy's
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    Bluemercury launches bath, body and home fragrance private label

    Cerulean 6° was designed for shoppers to obtain fragrance-led products at an approachable price point, the beauty company said.

    By • Sept. 26, 2023
  • Table with brightly colored jars, hands holding chopsticks and bowls of food
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    Courtesy of Fly By Jing
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    Fly By Jing expands to 1,200 Target stores

    The brand launched at Target in 2021, and the move builds on its wholesale presence, which also includes partnerships with Whole Foods and Costco.

    By Howard Ruben • Sept. 25, 2023
  • A number of apparel pieces from the Kohl's and Nine West adaptive collection.
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    Courtesy of Kohl's
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    Kohl’s, Nine West debut adaptive clothing line

    The department store will add even more adaptive choices for men and women across two of its private label brands this fall.

    By Tatiana Walk-Morris • Sept. 25, 2023
  • Two models with dark hair pose wearing blue and black Savage X Fenty jerseys.
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    Courtesy of Savage X Fenty
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    Savage X Fenty debuts soccer-inspired collection

    The brand — which was founded by Rihanna — launched limited-edition League products including themed jerseys, joggers and more. 

    By • Sept. 22, 2023
  • An Eddie Bauer storefront, with a climbing wall visible behind the front glass doors and windows.
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    Courtesy of Authentic Brands Group
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    Eddie Bauer pins growth on global expansion, wholesale

    The century-old outdoor apparel retailer is also getting a brand refresh, including a new logo.

    By • Sept. 22, 2023
  • A storefront with colorful window decorations and a horseshoe emblem above the door, with the words "True Religion" in black, all-capital letters.
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    Daphne Howland/Retail Dive
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    The Weekly Closeout: True Religion expands internationally and The Container Store’s CEO takes a pay cut

    The apparel retailer will soon have 26 markets outside of the U.S., while Satish Malhotra temporarily reduced his salary to offset employee pay raises.

    By Retail Dive Staff • Sept. 22, 2023
  • Pots and pans from Target's Figment line.
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    Courtesy of Target
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    Target releases first private label kitchen brand, Figmint

    Over half of the items are under $10, as the retailer continues to broaden its assortment to include more affordable price points. 

    By Tatiana Walk-Morris • Sept. 22, 2023
  • Two Meta avatars posing for the DressX x Diesel collection.
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    Courtesy of DressX, Diesel
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    Diesel partners with DressX on collection for Meta Avatars

    The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores.

    By • Sept. 21, 2023
  • Grouping of pumpkins.
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    olcayduzgun via Getty Images
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    Halloween spending to reach $12.2B this year: NRF

    Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels.

    By • Sept. 21, 2023
  • Adidas CEO Bjørn Gulden speaking in front of a white background with a Yeezy logo on it.
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    REUTERS/Heiko Becker

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    Adidas says its stance has not changed on Ye after CEO comments

    Bjørn Gulden said the situation was, “Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person, it just came across that way.”

    By • Sept. 21, 2023
  • Several people walk pass an Under Armour store.
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    Photo illustration: Industry Dive; Joe Raedle/Getty Images

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    Column

    SKU’d: Will 2023 be the year Under Armour realizes that women exist (and have money)?

    With a female CEO at the helm, the brand says it's prioritizing women. But its biggest design hire is famous for menswear.

    By • Sept. 21, 2023
  • A bottle of Ritual's melatonin capsules.
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    Courtesy of Ritual
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    Expanding its assortment, Ritual launches melatonin capsule

    The product is now available on the DTC supplement brand’s website and will be offered on Amazon in early October.

    By Howard Ruben • Sept. 20, 2023
  • Walmart Cummins CNG natural gas
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    Provided by Walmart. 

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    Walmart, Target follow Amazon with early start to holiday sales

    Consumer electronics retailer Best Buy has also stepped up, with deals set to start several weeks ahead of Black Friday and Cyber Monday.

    By • Sept. 19, 2023
  • chamberlain coffee
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    Courtesy of Chamberlain Coffee
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    How Chamberlain Coffee aims for broad appeal while catering to Gen Z

    The viral brand said qualities like sustainability are desired in beverages from consumers across generations.

    By Chris Casey • Sept. 19, 2023