Marketing: Page 41
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Walmart, Unity partner on immersive commerce
Creators will be able to sell physical items in games, virtual worlds and apps.
By Tatiana Walk-Morris • Jan. 8, 2024 -
Kourtney Kardashian Barker’s Lemme supplement brand launches at Target
The brand’s products are now available nationwide in the mass merchant’s stores as well as on its website.
By Howard Ruben • Jan. 8, 2024 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
CVS Pharmacy introduces 2-tiered loyalty program
The drugstore retailer is offering a free tier and another that costs $5 per month, touting perks like discounts, same-day delivery and other incentives.
By Tatiana Walk-Morris • Jan. 5, 2024 -
Peloton brings fitness classes to TikTok in bigger push for Gen Z
A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.
By Peter Adams • Jan. 4, 2024 -
Halsey’s Gen Z-focused beauty brand AF94 partners with Ulta Beauty
The makeup brand launched on Ulta’s website on Dec. 24 and will head to select stores beginning Jan. 14.
By Howard Ruben • Jan. 3, 2024 -
Returns are the last, but not least, component of a holiday CX strategy
The last thing retailers should do is make gift recipients feel guilty for making a return, according to experts.
By Bryan Wassel • Dec. 27, 2023 -
Deep Dive
Can retail sell hygge?
The Scandinavian concept of cozy gatherings and togetherness fits in well with the holidays. Until the excessive purchasing begins.
By Cara Salpini • Dec. 24, 2023 -
Express enlists college football player Ethan Grunkemeyer for athlete ambassador program
Amid stubborn sales declines, the fashion retailer has broadened its style initiatives and is planning an international expansion.
By Tatiana Walk-Morris • Dec. 22, 2023 -
Ulta Beauty to expand and refresh loyalty program
The loyalty program, which has over 42 million active members, will launch in January with a new name and an enhanced birthday gift experience.
By Nate Delesline III • Dec. 21, 2023 -
Vuori taps new chief marketing officer
Former Levi Strauss & Co. executive Karen Riley-Grant is taking on the CMO position as Vuori sets course for massive retail expansion.
By Dani James • Dec. 20, 2023 -
Reebok, Futureverse partner to launch metaverse experience in 2024
“Reebok Impact” is intended to broaden the ways consumers interact with the brand's products, from its apparel to its footwear.
By Xanayra Marin-Lopez • Dec. 20, 2023 -
Patrick Ta Beauty taps Fenty Beauty exec to lead marketing
Jacqueline Barrett, who led consumer strategic marketing at Fenty Beauty, will oversee Patrick Ta’s strategic marketing and communications.
By Howard Ruben • Dec. 20, 2023 -
Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz
The largest version of the bull terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover.
By Peter Adams • Dec. 20, 2023 -
The Container Store opens 100th store in New Jersey amid small format expansion
The location is the home retailer’s sixth small-format store as it looks to achieve higher productivity in its store fleet.
By Tatiana Walk-Morris • Dec. 19, 2023 -
Tonal launches trade-in program for Lululemon Studio customers
Following Lululemon’s discontinuation of Mirror, Tonal is offering product discounts, a free one-year membership and removal of the Mirror device.
By Howard Ruben • Dec. 18, 2023 -
MeUndies names chief revenue officer as it plans membership program revamp
Ariel Stoddard joins the DTC brand from Fabletics where she served as general manager and oversaw expansion into new categories, like scrubs.
By Howard Ruben • Dec. 15, 2023 -
Peloton names chief marketing officer
Lauren Weinberg joins the fitness company from Intuit following Leslie Berland’s resignation from the role after less than a year.
By Caroline Jansen • Dec. 15, 2023 -
"Nordstrom wing of the Fashion Centre at Pentagon City" by Ben Schumin is licensed under CC BY-SA 2.0
Super Saturday timing means fewer expected shoppers this year, survey finds
The National Retail Federation predicts 142 million people will shop that day, which falls on Dec. 23, down from 159 million last year.
By Tatiana Walk-Morris • Dec. 15, 2023 -
The Weekly Closeout: Doritos creates nacho cheese-flavored liquor and Target gets a new ‘employee’
In a partnership with Empirical, the chip-flavored drink is set to sell in New York, California and online, while a Skipper doll exclusive is now at Target.
By Retail Dive Staff • Dec. 15, 2023 -
The image by SallyBeauty/Wikimedia Commons is licensed under CC BY-SA 3.0
Sally Beauty launches digital hair color consultations
With the Licensed Colorist OnDemand service, participants talk with a professional for free via video or chat.
By Tatiana Walk-Morris • Dec. 15, 2023 -
Sephora announces 2024 Accelerate program cohort
The retailer is continuing to support emerging beauty brand founders with grants, access to industry leaders and an opportunity to sell in stores.
By Xanayra Marin-Lopez • Dec. 14, 2023 -
Hanna Andersson appoints chief customer officer
Marking a new C-suite position for the children's apparel brand, Lisa Perlmutter joins after working at Brilliant Earth.
By Dani James • Dec. 14, 2023 -
Macy’s, Anne Klein partner on NYC pop-up shop
The apparel brand, which has partnered with Macy’s in the past, will showcase items from its latest collection at the temporary store.
By Tatiana Walk-Morris • Dec. 14, 2023 -
EBay pushes luxury consignment service with curated Jenna Lyons collection
A bus will travel to Los Angeles and Las Vegas with items from Lyons’ closet for sale, and shoppers can also get their own luxury handbags appraised.
By Tatiana Walk-Morris • Dec. 13, 2023 -
Target woos last-minute holiday shoppers with extended hours
The retailer is also offering same-day fulfillment options through Shipt and its own Order Pickup and Drive Up services through Christmas Eve.
By Tatiana Walk-Morris • Dec. 13, 2023