Marketing: Page 41
-
Maybelline New York debuts virtual beauty, music experience on Roblox
Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their products.
By Tatiana Walk-Morris • Oct. 3, 2023 -
Macy’s sets out to triple its off-mall fleet in less than 2 years
As its smaller format shows promising results, the department store is shifting gears. Closing more mall-based anchors may be inevitable.
By Daphne Howland • Oct. 3, 2023 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover, changes in ecommerce and reassessment of DEI policies.
By Retail Dive staff -
Deep Dive
Is Amazon just another retailer? The Federal Trade Commission doesn’t think so.
The e-commerce giant and others skeptical of the commission’s antitrust claims say the FTC has an uphill court battle, in part because Amazon’s behavior is just old-fashioned retail.
By Daphne Howland • Oct. 3, 2023 -
Fenty Beauty is coming to Ulta at Target
The tie-up with the superstar’s inclusive makeup brand is part of a strong beauty play at the retailer, which has been a bright spot in recent quarters.
By Daphne Howland • Sept. 29, 2023 -
Toys R Us to open up to 24 US flagship stores
Parent company WHP Global announced a partnership with Go Retail Group for the rollout, which also includes experiences in airports and cruise ships.
By Nate Delesline III • Sept. 29, 2023 -
J.C. Penney unveils ‘Abbott Elementary’ themed collection
The retailer wants to celebrate teachers with a collection of breathable, professional apparel fit for a classroom.
By Tatiana Walk-Morris • Sept. 29, 2023 -
Column
The Weekly Closeout: Lee launches unisex collection and Barbie fever hits Wrangler
The genderless line was created with Chinese streetwear brand Roaringwild. Meanwhile, the blockbuster movie inspired a 40-piece collection.
By Retail Dive Staff • Sept. 29, 2023 -
Lululemon to discontinue Mirror as it teams up with Peloton
Peloton will be Lululemon’s digital fitness content provider, and co-branded apparel began selling through Peloton in select locations in October.
By Dani James • Sept. 28, 2023 -
Podcast
The Backroom: Marisa Meltzer and the creation of Glossier
The journalist’s new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.
By Retail Dive Staff • Sept. 28, 2023 -
Costco pushes forward with app upgrades
The changes, which include augmented reality and the upcoming ability to scan barcodes, have significantly boosted the tool’s downloads and app store rating.
By Catherine Douglas Moran • Sept. 27, 2023 -
Walmart Discovered launches on Roblox
The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.
By Tatiana Walk-Morris • Sept. 27, 2023 -
Shein highlights Fall, Winter collections in livestream show
Viewers were able to access the shoppable show from the Shein app and its Facebook, X, YouTube and Instagram channels.
By Tatiana Walk-Morris • Sept. 27, 2023 -
Bluemercury launches bath, body and home fragrance private label
Cerulean 6° was designed for shoppers to obtain fragrance-led products at an approachable price point, the beauty company said.
By Kaarin Moore • Sept. 26, 2023 -
Fly By Jing expands to 1,200 Target stores
The brand launched at Target in 2021, and the move builds on its wholesale presence, which also includes partnerships with Whole Foods and Costco.
By Howard Ruben • Sept. 25, 2023 -
Kohl’s, Nine West debut adaptive clothing line
The department store will add even more adaptive choices for men and women across two of its private label brands this fall.
By Tatiana Walk-Morris • Sept. 25, 2023 -
Savage X Fenty debuts soccer-inspired collection
The brand — which was founded by Rihanna — launched limited-edition League products including themed jerseys, joggers and more.
By Dani James • Sept. 22, 2023 -
Eddie Bauer pins growth on global expansion, wholesale
The century-old outdoor apparel retailer is also getting a brand refresh, including a new logo.
By Daphne Howland • Sept. 22, 2023 -
The Weekly Closeout: True Religion expands internationally and The Container Store’s CEO takes a pay cut
The apparel retailer will soon have 26 markets outside of the U.S., while Satish Malhotra temporarily reduced his salary to offset employee pay raises.
By Retail Dive Staff • Sept. 22, 2023 -
Target releases first private label kitchen brand, Figmint
Over half of the items are under $10, as the retailer continues to broaden its assortment to include more affordable price points.
By Tatiana Walk-Morris • Sept. 22, 2023 -
Diesel partners with DressX on collection for Meta Avatars
The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores.
By Xanayra Marin-Lopez • Sept. 21, 2023 -
Halloween spending to reach $12.2B this year: NRF
Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels.
By Nate Delesline III • Sept. 21, 2023 -
Adidas says its stance has not changed on Ye after CEO comments
Bjørn Gulden said the situation was, “Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person, it just came across that way.”
By Cara Salpini • Sept. 21, 2023 -
Walmart leans into pet care with first Pet Services Center
A Georgia store is piloting the concept, and the retailer aims to expand it over time. The center offers a variety of grooming and veterinary services.
By Tatiana Walk-Morris • Sept. 21, 2023 -
Column
SKU’d: Will 2023 be the year Under Armour realizes that women exist (and have money)?
With a female CEO at the helm, the brand says it's prioritizing women. But its biggest design hire is famous for menswear.
By Kaarin Moore • Sept. 21, 2023 -
Expanding its assortment, Ritual launches melatonin capsule
The product is now available on the DTC supplement brand’s website and will be offered on Amazon in early October.
By Howard Ruben • Sept. 20, 2023