Marketing: Page 41


  • A person wearing sunglasses pushes a baby in a store cart.
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    Daphne Howland/Retail Dive
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    Walmart, Unity partner on immersive commerce

    Creators will be able to sell physical items in games, virtual worlds and apps. 

    By Tatiana Walk-Morris • Jan. 8, 2024
  • Four of Lemme's products in front of a red and white Target shopping bag.
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    Courtesy of Lemme
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    Kourtney Kardashian Barker’s Lemme supplement brand launches at Target

    The brand’s products are now available nationwide in the mass merchant’s stores as well as on its website.

    By Howard Ruben • Jan. 8, 2024
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A person opens an ExtraCare CVS box
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    Courtesy of CVS
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    CVS Pharmacy introduces 2-tiered loyalty program

    The drugstore retailer is offering a free tier and another that costs $5 per month, touting perks like discounts, same-day delivery and other incentives.

    By Tatiana Walk-Morris • Jan. 5, 2024
  • A zoomed in view of a Peloton bike with the logo visible in red.
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    Joe Raedle via Getty Images
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    Peloton brings fitness classes to TikTok in bigger push for Gen Z

    A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

    By Peter Adams • Jan. 4, 2024
  • Products from the AF94 makeup brand
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    Courtesy of AF94
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    Halsey’s Gen Z-focused beauty brand AF94 partners with Ulta Beauty

    The makeup brand launched on Ulta’s website on Dec. 24 and will head to select stores beginning Jan. 14.

    By Howard Ruben • Jan. 3, 2024
  • A customer is greeted by a cashier
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    Getty Images
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    Returns are the last, but not least, component of a holiday CX strategy

    The last thing retailers should do is make gift recipients feel guilty for making a return, according to experts. 

    By Bryan Wassel • Dec. 27, 2023
  • Brown paper wrapped gifts with string ties.
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    Getty Images
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    Deep Dive

    Can retail sell hygge?

    The Scandinavian concept of cozy gatherings and togetherness fits in well with the holidays. Until the excessive purchasing begins.

    By Dec. 24, 2023
  • An Express storefront at King of Prussia mall in Pennsylvania
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    Permission granted by Express
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    Express enlists college football player Ethan Grunkemeyer for athlete ambassador program

    Amid stubborn sales declines, the fashion retailer has broadened its style initiatives and is planning an international expansion.

    By Tatiana Walk-Morris • Dec. 22, 2023
  • Dark branches fan out on each side of a grey and white Ulta location, beneath a pale blue sky.
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    Daphne Howland/Retail Dive
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    Ulta Beauty to expand and refresh loyalty program

    The loyalty program, which has over 42 million active members, will launch in January with a new name and an enhanced birthday gift experience.

    By Nate Delesline III • Dec. 21, 2023
  • A Vuori storefront
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    Courtesy of Vuori
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    Vuori taps new chief marketing officer

    Former Levi Strauss & Co. executive Karen Riley-Grant is taking on the CMO position as Vuori sets course for massive retail expansion.

    By Dec. 20, 2023
  • A brand image of Reebok and Futureverse's campaign
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    Courtesy of Reebok, Futureverse
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    Reebok, Futureverse partner to launch metaverse experience in 2024

    “Reebok Impact” is intended to broaden the ways consumers interact with the brand's products, from its apparel to its footwear.

    By Dec. 20, 2023
  • Patrick Ta eyeshadow palettes
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    Courtesy of Patrick Ta Beauty
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    Patrick Ta Beauty taps Fenty Beauty exec to lead marketing

    Jacqueline Barrett, who led consumer strategic marketing at Fenty Beauty, will oversee Patrick Ta’s strategic marketing and communications.

    By Howard Ruben • Dec. 20, 2023
  • Target content on the Las Vegas Sphere
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    Courtesy of Target
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    Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz

    The largest version of the bull terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover.

    By Peter Adams • Dec. 20, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store opens 100th store in New Jersey amid small format expansion

    The location is the home retailer’s sixth small-format store as it looks to achieve higher productivity in its store fleet.

    By Tatiana Walk-Morris • Dec. 19, 2023
  • Person uses mounted fitness mirror equipment from Tonal
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    Courtesy of Tonal
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    Tonal launches trade-in program for Lululemon Studio customers

    Following Lululemon’s discontinuation of Mirror, Tonal is offering product discounts, a free one-year membership and removal of the Mirror device.

    By Howard Ruben • Dec. 18, 2023
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    MeUndies
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    MeUndies names chief revenue officer as it plans membership program revamp

    Ariel Stoddard joins the DTC brand from Fabletics where she served as general manager and oversaw expansion into new categories, like scrubs.

    By Howard Ruben • Dec. 15, 2023
  • Person with dark hair pulled up wearing a yellow tank top and blue-green workout pants on an black exercise bike inside her home.
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    Courtesy of Peloton.

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    Peloton names chief marketing officer

    Lauren Weinberg joins the fitness company from Intuit following Leslie Berland’s resignation from the role after less than a year.

    By Dec. 15, 2023
  • Super Saturday timing means fewer expected shoppers this year, survey finds

    The National Retail Federation predicts 142 million people will shop that day, which falls on Dec. 23, down from 159 million last year.

    By Tatiana Walk-Morris • Dec. 15, 2023
  • PepsiCo, Doritos, Spirits
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    Courtesy of PepsiCo
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    The Weekly Closeout: Doritos creates nacho cheese-flavored liquor and Target gets a new ‘employee’

    In a partnership with Empirical, the chip-flavored drink is set to sell in New York, California and online, while a Skipper doll exclusive is now at Target.

    By Retail Dive Staff • Dec. 15, 2023
  • A brick storefront with a sign reading Sally Beauty Supply
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    The image by SallyBeauty/Wikimedia Commons is licensed under CC BY-SA 3.0
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    Sally Beauty launches digital hair color consultations

    With the Licensed Colorist OnDemand service, participants talk with a professional for free via video or chat. 

    By Tatiana Walk-Morris • Dec. 15, 2023
  • A Sephora storefront
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    Permission granted by Sephora
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    Sephora announces 2024 Accelerate program cohort

    The retailer is continuing to support emerging beauty brand founders with grants, access to industry leaders and an opportunity to sell in stores.

    By Dec. 14, 2023
  • Three children wearing Hanna Andersson clothes.
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    Courtesy of Hanna Andersson
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    Hanna Andersson appoints chief customer officer

    Marking a new C-suite position for the children's apparel brand, Lisa Perlmutter joins after working at Brilliant Earth.

    By Dec. 14, 2023
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Moore/Retail Dive
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    Macy’s, Anne Klein partner on NYC pop-up shop

    The apparel brand, which has partnered with Macy’s in the past, will showcase items from its latest collection at the temporary store. 

    By Tatiana Walk-Morris • Dec. 14, 2023
  • Jenna Lyons sitting among shoes.
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    Courtesy of eBay
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    EBay pushes luxury consignment service with curated Jenna Lyons collection

    A bus will travel to Los Angeles and Las Vegas with items from Lyons’ closet for sale, and shoppers can also get their own luxury handbags appraised.

    By Tatiana Walk-Morris • Dec. 13, 2023
  • Person shops for holiday items at Target.
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    Courtesy of Target
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    Target woos last-minute holiday shoppers with extended hours

    The retailer is also offering same-day fulfillment options through Shipt and its own Order Pickup and Drive Up services through Christmas Eve.

    By Tatiana Walk-Morris • Dec. 13, 2023