Marketing: Page 40
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Threadless brings digital apparel designs to Roblox
In a partnership with Spaceport, the e-commerce company is converting hundreds of real-life designs from its artists into apparel for Roblox avatars.
By Tatiana Walk-Morris • Sept. 12, 2023 -
Fenty x Puma returns with multi-year partnership
The on-again, off-again collaboration is back with Rihanna as creative director for a new shoe with multiple future launches expected.
By Lara Ewen • Sept. 12, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Asics launches a low-carbon sneaker
The brand says it has the lowest carbon footprint sneaker on the market as part of a larger goal of net zero emissions by 2050.
By Tatiana Walk-Morris • Sept. 12, 2023 -
Fabletics, Khloé Kardashian collaborate on activewear
The first of the two-part collection includes bras, leggings, onesies, jackets and hoodies, with available sizes ranging from XXS to 4X.
By Howard Ruben • Sept. 11, 2023 -
EBay’s new AI tool generates product listings from photos
The “magical listing” tool allows sellers to take or upload a photo in the eBay app and watch AI fill in product details.
By Tatiana Walk-Morris • Sept. 11, 2023 -
Could Peloton’s brand refresh mark the start of its comeback?
Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app.
By Jessica Deyo • Sept. 11, 2023 -
Column
The Weekly Closeout: RH wants to restore iconic Miami Beach property, Banana Republic sells furniture
RH submitted a proposal to “reimagine and restore” One Ocean Drive, while the Gap Inc. brand launched BR Home.
By Retail Dive Staff • Sept. 8, 2023 -
Hanna Andersson launches loyalty program
Hanna Rewards marks the 40-year-old brand's first foray into loyalty, giving customers perks such as exclusive sales and redeemable points each time they shop.
By Howard Ruben • Sept. 8, 2023 -
Sponsored by NCR Voyix
[Podcast] Elevated Retail CX
Elevated Retail CX is a three-part podcast series that explores how brick-and-mortar locations can raise the bar on customer experience.
Updated June 3, 2024 -
Fjällräven opens first store in Palo Alto
The California location adds to the Swedish outdoor apparel brand’s growing footprint, which now spans 42 brand stores across the U.S. and Canada.
By Howard Ruben • Sept. 5, 2023 -
How J.C. Penney is pivoting its brand as part of $1B company turnaround plan
Chief Customer Officer Katie Mullen details how the department store chain is strengthening its focus on inclusivity and community.
By Peter Adams • Sept. 5, 2023 -
Estée Lauder bets generative AI can keep pace with shifting consumer tastes
The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.
By Peter Adams • Sept. 5, 2023 -
Column
The Weekly Closeout: Academy Sports and Outdoors expands assortment, and has pumpkin spice gone too far?
Fall-scented flushable wipes are here. Meanwhile, Academy Sports and Outdoors struck two deals this week, with Fanatics and L.L. Bean.
By Retail Dive Staff • Sept. 1, 2023 -
Gen Z personal care brand Clean Age launches at Walmart
The company won the “Golden Ticket” from the mass merchant’s pitch competition for startups and will land in 1,800 Walmart stores as a result.
By Howard Ruben • Sept. 1, 2023 -
Best Buy suppliers are picking up the tab on promotions
With electronics demand sluggish, vendors are funding price discounts more often to generate sales through the retailer.
By Ben Unglesbee • Sept. 1, 2023 -
Brilliant Earth to open 3 luxury mall showrooms
The direct-to-consumer jewelry brand’s new locations offer select products available for same-day purchases and one-on-one appointments.
By Dani James • Aug. 31, 2023 -
Elemis taps Perfect Corp. for mobile skin analysis, product recommendation tool
The artificial intelligence-driven skin diagnostic experience will give mobile users suggestions for products to combat issues like wrinkles and redness.
By Tatiana Walk-Morris • Aug. 31, 2023 -
Macy’s, Gap release joint collection of sleepwear and intimates
In a first for the retailers, Gap will sell a line including loungewear, pajama sets and intimate basics exclusively through the department store.
By Xanayra Marin-Lopez • Aug. 30, 2023 -
J.C. Penney partners with celebrity stylist Jason Bolden
In a first-ever stylist collaboration for the department store, Bolden will reimagine collections for its J. Ferrar and Worthington private labels.
By Tatiana Walk-Morris • Aug. 29, 2023 -
Jennifer Aniston’s Lolavie continues retail expansion with Credo Beauty launch
The hair care brand entered Ulta Beauty in May as the company works to expand its reach.
By Howard Ruben • Aug. 28, 2023 -
Walmart launches back-to-school ‘Supercampus’ experience on Roblox
The back-to-school experience allows kids to play games featuring Bic, Crayola and other popular back-to-school brands.
By Tatiana Walk-Morris • Aug. 28, 2023 -
Sponsored by The Ibotta Performance Network
Holiday 2023 guide: Seasonal trends to build your marketing strategy
Get insights into seasonal Holiday trends plus current shopper sentiment to build your strategy.
By John McKinney • Aug. 28, 2023 -
Deodorant brand Curie lands in 4,300 Walmart stores
The mass merchant will carry several of the DTC brand’s products in stores nationwide as well as on its website.
By Howard Ruben • Aug. 25, 2023 -
Column
The Weekly Closeout: Petco swings to a loss and Ace Hardware plans 170 stores this year
The pet retailer reported its 19th consecutive quarter of comp growth, while the hardware cooperative has already opened 100 of its planned stores.
By Retail Dive Staff • Aug. 25, 2023 -
Pacsun, The Metropolitan Museum of Art release Greek and Roman collection
The collection is part of a multiyear collaboration which began in 2022 and seeks to open the world of art to a younger generation.
By Tatiana Walk-Morris • Aug. 25, 2023