Marketing: Page 40
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Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Jan. 23, 2024 -
Permission granted by ThredUp
Sponsored by ThredUpHow to determine which resale model works best for your brand
In an era of conscious consumerism coupled with economic volatility, the value of secondhand has never looked more attractive than it does today.
Jan. 22, 2024 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Hidden Valley Ranch
The Weekly Closeout: GameStop ditches NFTs while Burt’s Bees teams with Hidden Valley Ranch
The gaming retailer shuts its NFT marketplace due to regulatory uncertainty, as the beauty brand debuts flavored lip balm for “wing eating season.”
By Retail Dive Staff • Jan. 19, 2024 -
Ikea to expand plan-and-order stores
The locations, which also serve as pick-up points for online orders, come as the retailer invests billions into its physical store fleet.
By Tatiana Walk-Morris • Jan. 19, 2024 -
"Outside of Crate and Barrel, Natick Mall" by Massachusetts Office Of Travel & Tourism is licensed under CC BY-ND 2.0
Crate and Barrel launches gift registry program across brands
The company made the entirety of its product assortment available to customers creating registries alongside other perks to its gifting offerings.
By Xanayra Marin-Lopez • Jan. 18, 2024 -
Courtesy of Obsess
Hair care brand Amika launches on Roblox
The brand partnered with Obsess to launch “The Amikaverse” on the game platform, and later this year will create a matching virtual store.
By Tatiana Walk-Morris • Jan. 18, 2024 -
Caroline Jansen/Retail Dive
Allbirds looks to sports veterans for chief marketing, design roles
Kelly Olmstead, who joined the brand last year, has been promoted to chief marketer, while Adrian Nyman takes on the new design position.
By Cara Salpini • Jan. 18, 2024 -
Courtesy of Target
Target names Michael Fiddelke chief operating officer
The retailer also shuffled its merchandising team, splitting up responsibility for discretionary categories and essentials.
By Nate Delesline III • Jan. 18, 2024 -
Getty Images
Retailers to use AI for marketing, financial forecasting: survey
Major retailers and consumer packaged goods companies foresee their sales growing or remaining the same from last year, the report found.
By Tatiana Walk-Morris • Jan. 17, 2024 -
Permission granted by National Retail Federation
Ulta topped $10B in sales last year. How the beauty retailer stays relevant
CEO Dave Kimbell discussed recent innovations the retailer has introduced and why the beauty category is expected to remain strong.
By Caroline Jansen • Jan. 17, 2024 -
Courtesy of Lululemon
Lululemon taps new global creative director
Jonathan Cheung is taking on the role, while JJ Collier joins the retailer in the newly created position of vice president of design for outerwear.
By Cara Salpini • Jan. 16, 2024 -
Courtesy of Casper
Casper unveils new store concept in California
An existing Costa Mesa location underwent a refresh to highlight the brand’s top focus points: cooling, support and comfort.
By Howard Ruben • Jan. 16, 2024 -
Courtesy of Target
What it takes to build a private label
Hint: It's more than poaching from Target’s slam-dunk owned brands operation.
By Daphne Howland • Jan. 16, 2024 -
Courtesy of Merit
8 DTC brands to keep an eye on in 2024
With some brands filing for bankruptcy or shutting down entirely, 2023 paved the way for innovation from newer companies.
By Caroline Jansen • Jan. 16, 2024 -
Courtesy of Curology
DTC skin care brand Curology launches on Amazon
Following its entrance into physical retail in late 2022 through its partnership with Target, the brand continues to expand its distribution network.
By Howard Ruben • Jan. 12, 2024 -
Brandon Bell via Getty Images
Under Armour taps new chief product officer, head of Americas
Industry veteran Yassine Saidi will take over product, and Kara Trent will replace David Baxter in the brand’s largest region.
By Cara Salpini • Jan. 12, 2024 -
Stefano Guidi/Getty Images via Getty Images
ColumnThe Weekly Closeout: Layoffs at Amazon and LeBron James partners with Fanatics
The e-commerce giant cut jobs in Prime Video and MGM Studios, while the NBA superstar joined Fanatics Collectibles.
By Retail Dive Staff • Jan. 12, 2024 -
Daphne Howland/Retail Dive
Victoria’s Secret to infuse AI into online shopping
The intimate apparel company tapped Google Cloud’s Vertex AI to enhance search capabilities and personalize product recommendations.
By Kristen Doerer • Jan. 12, 2024 -
Courtesy of Meati
Meati Foods at Target? It’s part of the plant-based company’s growth strategy
The mushroom-meat maker opens the new year with a major retail distribution deal and more lofty goals.
By Elizabeth Flood • Jan. 11, 2024 -
Getty Images
Half of consumers will abandon or ‘significantly limit’ social media interactions by 2025: report
The spread of misinformation, toxic user bases and the prevalence of bots is leading to a perceived decline in platforms, according to Gartner.
By Kaarin Moore • Jan. 10, 2024 -
Courtesy of Blueland
Blueland available in all 515 Whole Foods locations
The move further expands the reach of the DTC cleaning brand, which is also sold through Costco, Meijer, Target and others.
By Howard Ruben • Jan. 10, 2024 -
Courtesy of Walmart
Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day
The retailer's vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year's resolutions.
By Chris Kelly • Jan. 10, 2024 -
Courtesy of Instacart
Instacart seeks off-site retail media scale with Google Shopping ads pact
The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.
By Peter Adams • Jan. 9, 2024 -
Permission granted by Purple
Purple CEO: Stores are the ‘toughest part’ of the brand’s model
“Two-thirds of them are working and a third of them aren’t,” Rob DeMartini said during a presentation at ICR.
By Cara Salpini • Jan. 9, 2024 -
Daphne Howland/Retail Dive
Nike, Tiger Woods end partnership after 27 years
For nearly three decades, Woods was wearing Nike during some of his most memorable athletic achievements.
By Nate Delesline III • Jan. 8, 2024
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