Marketing: Page 40
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Victoria’s Secret and Pink launch adaptive intimates collection
The VS & Pink Adaptive innerwear collection is designed for people with disabilities and features magnetic closures, front adjustable straps and sensory-friendly fabrics.
By Lara Ewen • Oct. 18, 2023 -
TalkShopLive launches mobile livestream shopping app
Sellers can highlight different products within the live shows on the app that mirror the same technology of the desktop platform.
By Tatiana Walk-Morris • Oct. 17, 2023 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover, changes in ecommerce and reassessment of DEI policies.
By Retail Dive staff -
Pat McGrath Labs, Google partner on AR beauty pop-up in NYC
The event invites guests to virtually try on products using Google’s augmented reality tools.
By Tatiana Walk-Morris • Oct. 17, 2023 -
Klarna adds AI-driven shopping lens to app
The tool, which lets users search for items based on a photo, comes amid a slew of new features.
By Xanayra Marin-Lopez • Oct. 16, 2023 -
Rhone to expand into womenswear with new collection
Long term, the brand aims to have men’s and women’s each represent 50% of its revenues.
By Howard Ruben • Oct. 16, 2023 -
Deep Dive
How Gap lost its khaki soul
Can the brand that once defined and even elevated American style get its vibe back?
By Daphne Howland • Oct. 16, 2023 -
Retail conferences to watch in 2024
Next year’s conferences and expo dates and locations have already been released. The events will connect retail executives, technology, supply chain providers, investors and other industry players.
By Stephanie Arnold • Oct. 13, 2023 -
Walmart app to bring virtual makeup try-on to customers
The AR-powered technology by Perfect Corp. will allow users to try on blush, lip color, eyeshadow and bronzer.
By Xanayra Marin-Lopez • Oct. 13, 2023 -
Column
The Weekly Closeout: Nordstrom names HR chief and M&Ms wants to save the day this Halloween
Lisa Price returned to the department store, while the candy brand partnered with Gopuff to deliver last-minute treats on the holiday.
By Retail Dive Staff • Oct. 13, 2023 -
Prime Big Deal Days beat last year’s fall sale, Amazon says
The e-commerce giant said hundreds of millions of items sold but didn't disclose exactly how much consumers spent during the event.
By Nate Delesline III • Oct. 13, 2023 -
Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report.
By Tatiana Walk-Morris • Oct. 13, 2023 -
Anthropologie, Pinterest partner on holiday showhouse
The companies are merging in-person and digital shopping through unique QR codes in every room of its Brooklyn Heights pop-up.
By Tatiana Walk-Morris • Oct. 12, 2023 -
Skechers granted an injunction against Dockers for alleged patent infringement
A regional court in Germany has prohibited Dockers from selling a slip-on style shoe in the European Union.
By Laurel Deppen • Oct. 12, 2023 -
Reebok names Shaquille O’Neal president of basketball
The former basketball star will lead strategy for the category, as the athletics brand focuses on becoming a team sports brand once more.
By Cara Salpini • Oct. 12, 2023 -
Banana Republic opens flagship in San Francisco
The brand is opening a location at a time when other retailers are exiting the city.
By Kaarin Moore • Oct. 12, 2023 -
Sorel opens first pop-up store
The location, which is in Brooklyn’s Williamsburg neighborhood in New York City, features a boot customization bar and an AR experience.
By Howard Ruben • Oct. 11, 2023 -
What 3 retailers’ approach to crypto says about the market
Pacsun, GameStop and Tag Heuer have all introduced crypto activations in recent years as the payment option grew in popularity.
By Xanayra Marin-Lopez • Oct. 9, 2023 -
Continuing its brick-and-mortar expansion, Mizzen+Main plans 3 stores this fall
The DTC men’s apparel brand is hoping to operate 10 locations by the end of the year with more slated to open in 2024.
By Howard Ruben • Oct. 9, 2023 -
Big Lots kicks off weekly Black Friday deals
The retailer is encouraging shoppers to come into stores to take advantage of big deals after two quarters of losses.
By Tatiana Walk-Morris • Oct. 9, 2023 -
Sponsored by thredUP
Take-back programs are the gateway to resale for brands, and data is leading to increased investment
Resale momentum continued unabated into 2023, and with 86% of retail executives saying their customers are already participating in resale, the question among brands is no longer if they’ll get into resale but how.
Oct. 9, 2023 -
Column
The Weekly Closeout: Lowe’s partners with Carhartt and JLo Beauty launches at Macy’s
The workwear brand is coming to Lowe’s, while Jennifer Lopez’s skin care and beauty line is at the department store just in time for the holidays.
By Retail Dive Staff • Oct. 6, 2023 -
Why Olaplex created a faux product to address dupe culture on TikTok
Chief Marketing Officer Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community.
By Jessica Deyo • Oct. 6, 2023 -
Are NFT projects now over for retailers?
Technical difficulties, fraud and low consumer interest cloud the market for non-fungible tokens.
By Tatiana Walk-Morris • Oct. 5, 2023 -
Target launches immersive toy experience
Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season.
By Tatiana Walk-Morris • Oct. 4, 2023 -
Destination XL partners with Untuckit for capsule collection
The collection, which comes in sizes 2XL regular fit to 4XXL extra tall fit, is available exclusively on DXL.com.
By Howard Ruben • Oct. 4, 2023