Marketing: Page 39
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Costco pushes forward with app upgrades
The changes, which include augmented reality and the upcoming ability to scan barcodes, have significantly boosted the tool’s downloads and app store rating.
By Catherine Douglas Moran • Sept. 27, 2023 -
Walmart Discovered launches on Roblox
The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.
By Tatiana Walk-Morris • Sept. 27, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Shein highlights Fall, Winter collections in livestream show
Viewers were able to access the shoppable show from the Shein app and its Facebook, X, YouTube and Instagram channels.
By Tatiana Walk-Morris • Sept. 27, 2023 -
Bluemercury launches bath, body and home fragrance private label
Cerulean 6° was designed for shoppers to obtain fragrance-led products at an approachable price point, the beauty company said.
By Kaarin Moore • Sept. 26, 2023 -
Fly By Jing expands to 1,200 Target stores
The brand launched at Target in 2021, and the move builds on its wholesale presence, which also includes partnerships with Whole Foods and Costco.
By Howard Ruben • Sept. 25, 2023 -
Kohl’s, Nine West debut adaptive clothing line
The department store will add even more adaptive choices for men and women across two of its private label brands this fall.
By Tatiana Walk-Morris • Sept. 25, 2023 -
Savage X Fenty debuts soccer-inspired collection
The brand — which was founded by Rihanna — launched limited-edition League products including themed jerseys, joggers and more.
By Dani James • Sept. 22, 2023 -
Eddie Bauer pins growth on global expansion, wholesale
The century-old outdoor apparel retailer is also getting a brand refresh, including a new logo.
By Daphne Howland • Sept. 22, 2023 -
The Weekly Closeout: True Religion expands internationally and The Container Store’s CEO takes a pay cut
The apparel retailer will soon have 26 markets outside of the U.S., while Satish Malhotra temporarily reduced his salary to offset employee pay raises.
By Retail Dive Staff • Sept. 22, 2023 -
Target releases first private label kitchen brand, Figmint
Over half of the items are under $10, as the retailer continues to broaden its assortment to include more affordable price points.
By Tatiana Walk-Morris • Sept. 22, 2023 -
Diesel partners with DressX on collection for Meta Avatars
The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores.
By Xanayra Marin-Lopez • Sept. 21, 2023 -
Halloween spending to reach $12.2B this year: NRF
Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels.
By Nate Delesline III • Sept. 21, 2023 -
Adidas says its stance has not changed on Ye after CEO comments
Bjørn Gulden said the situation was, “Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person, it just came across that way.”
By Cara Salpini • Sept. 21, 2023 -
Walmart leans into pet care with first Pet Services Center
A Georgia store is piloting the concept, and the retailer aims to expand it over time. The center offers a variety of grooming and veterinary services.
By Tatiana Walk-Morris • Sept. 21, 2023 -
Column
SKU’d: Will 2023 be the year Under Armour realizes that women exist (and have money)?
With a female CEO at the helm, the brand says it's prioritizing women. But its biggest design hire is famous for menswear.
By Kaarin Moore • Sept. 21, 2023 -
Expanding its assortment, Ritual launches melatonin capsule
The product is now available on the DTC supplement brand’s website and will be offered on Amazon in early October.
By Howard Ruben • Sept. 20, 2023 -
Amazon adds RFID to cashierless tech to support apparel purchases
The new capability enables cashierless shopping for softline goods like clothing, fan gear, hats and shoes.
By Tatiana Walk-Morris • Sept. 20, 2023 -
Walmart, Target follow Amazon with early start to holiday sales
Consumer electronics retailer Best Buy has also stepped up, with deals set to start several weeks ahead of Black Friday and Cyber Monday.
By Nate Delesline III • Sept. 19, 2023 -
How Chamberlain Coffee aims for broad appeal while catering to Gen Z
The viral brand said qualities like sustainability are desired in beverages from consumers across generations.
By Chris Casey • Sept. 19, 2023 -
Amazon confirms dates for Prime Big Deal Days
The retailer is positioning the October sale as a way for consumers to get deals earlier than the traditional start of the season on Black Friday.
By Nate Delesline III • Sept. 18, 2023 -
Family Dollar to release refreshed mobile app
The launch will happen in October as the first phase of an enterprise-wide digital transformation.
By Tatiana Walk-Morris • Sept. 18, 2023 -
Mejuri launches loyalty program as it plots store expansion
The direct-to-consumer jewelry brand is offering perks for members, including free shipping on select days and exclusive product access.
By Dani James • Sept. 15, 2023 -
Amazon launches generative AI to help sellers write product descriptions
The e-commerce giant and eBay are both using artificial intelligence to make it faster and easier for sellers to list products.
By Tatiana Walk-Morris • Sept. 15, 2023 -
Ulta Beauty launches second year of accelerator program
The beauty retailer’s MUSE Accelerator program connects brand owners with industry experts for 10 weeks to grow their businesses.
By Xanayra Marin-Lopez • Sept. 15, 2023 -
Column
The Weekly Closeout: Amazon moves into former Lord & Taylor building, Belk celebrates 135 years
The e-commerce giant took over the New York City space previously occupied by the department store, while Belk plans a party in honor of its first location.
By Retail Dive Staff • Sept. 15, 2023