Marketing: Page 39
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Home gym company Tonal partners with Best Buy
The brand’s products can be purchased on Best Buy’s website in what the DTC company says is a “large-scale retail expansion.”
By Kaarin Moore • Nov. 27, 2023 -
Sponsored by The Hershey Company
How Hershey is reinventing candy displays
Agile fulfillment means retailers receive customized displays with the right mix of products at the right volume.
By Scott Dunkley, Director, Customer Portfolio & Matt Hawley, Director, Annville Fulfillment Center, The Hershey Company • Nov. 27, 2023 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Salt Life continues brick-and-mortar expansion with Virginia store opening next month
With this new location, the apparel brand will have opened seven stores in 2023, bringing its total to 28.
By Caroline Jansen • Nov. 22, 2023 -
Wilson opens store in Mall of America
The new 2,600-square-foot store is Wilson’s eighth location since 2021 and first in the region.
By Howard Ruben • Nov. 22, 2023 -
Crate and Barrel debuts virtual store
The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts.
By Xanayra Marin-Lopez • Nov. 21, 2023 -
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign for the DTC company.
By Chris Kelly • Nov. 21, 2023 -
New Crate and Barrel NYC flagship is the ‘future of the brand’
The Flatiron location is the retailer’s first immersive store, and employs designers who will travel to local shoppers’ homes.
By Kaarin Moore • Nov. 20, 2023 -
Kohl’s touts virtual holiday events
Except for a one-day holiday “Kohl’s Storybook Magic” pop-up in New York City, the retailer is highlighting social media, livestreams and other interactive opportunities online.
By Daphne Howland • Nov. 20, 2023 -
Rhone opens store in Boston Seaport
The location marks the DTC apparel brand’s 15th store — and 12th opening this year — as it continues to build out its footprint.
By Howard Ruben • Nov. 20, 2023 -
Sponsored by The Hershey Company
Leading by design: How Hershey is helping retailers create buzz-worthy spaces
Solving problems and designing tailored experiences with retail environmental design.
By Stephan Calhoun, Senior Manager, Retail Environmental Design, The Hershey Company • Nov. 20, 2023 -
REI vows to fight union allegations, puncturing its progressive reputation
Unionized store workers this week filed 80 unfair labor practice charges against the outdoor retailer, alleging bad faith bargaining and retaliation.
By Daphne Howland • Nov. 17, 2023 -
Foot Locker, NBA sign multiyear marketing deal
The footwear retailer, which has seen sales fall for three consecutive quarters, will become an official league marketing partner in the U.S.
By Tatiana Walk-Morris • Nov. 17, 2023 -
Simon introduces AI-driven holiday shopping tool
The HolidAI Gift Finder experience will roll out at two properties — one in New York and another in California — this season.
By Tatiana Walk-Morris • Nov. 17, 2023 -
Caraway to launch in all Container Store locations
The move marks an expansion of a partnership started in October 2022.
By Howard Ruben • Nov. 17, 2023 -
The Weekly Closeout: Dr. Martens names CFO and 7-Eleven unveils a holiday collection
The shoe company also announced its first chief brand officer, while the c-store released apparel and merch for the season.
By Retail Dive Staff • Nov. 16, 2023 -
Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry
Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.
By Chris Kelly • Nov. 16, 2023 -
Pottery Barn launches new mobile app
Customers can virtually preview products in their homes, track and manage registries and chat with a design expert.
By Tatiana Walk-Morris • Nov. 15, 2023 -
Skims plans Georgetown store
The apparel brand — founded by Kim Kardashian — aims to open a shop at 3300 M Street NW in Washington, D.C.
By Dani James • Nov. 15, 2023 -
Vuori opens store in Washington, DC’s Georgetown neighborhood
The activewear brand joins a number of other DTC brands — including Warby Parker, Allbirds and Everlane — in opening up stores in the area.
By Howard Ruben • Nov. 15, 2023 -
Amid another leadership shakeup, Nike hires ex-Amazon Fashion chief
Muge Erdirik Dogan spent 16 years at the e-commerce giant, leading the apparel business for three. Her hire is just one of a slew of changes Nike announced.
By Daphne Howland • Nov. 15, 2023 -
Poshmark’s Secondhand Sunday returns with live shopping events
The resale platform, which launched the holiday last year, is hosting live events and encouraging shoppers to embrace circular fashion during the season.
By Xanayra Marin-Lopez • Nov. 15, 2023 -
BuyBuy Baby announces locations of 11 store openings ahead of holidays
The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.
By Nate Delesline III • Nov. 14, 2023 -
Toys R Us to open flagship store in Mall of America
The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.
By Tatiana Walk-Morris • Nov. 14, 2023 -
J. Crew unveils holiday-themed virtual store
Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.
By Tatiana Walk-Morris • Nov. 14, 2023 -
Deep Dive
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
By Caroline Jansen • Nov. 14, 2023