Marketing: Page 39

  • Chair with a reindeer pillow, blanket and gift. Two Christmas trees with lights and gifts are in the background.
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    Courtesy of Lowe's
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    Lowe’s rolls out gift center, holiday discounts for pros

    With its holiday deals and gift assortment, the retailer aims to attract everyday homeowners and professional contractors.

    By Tatiana Walk-Morris • Oct. 27, 2023
  • Side-by-side shots of a toaster product ad, with the one on the right sitting on kitchen table with fall decor
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    Retrieved from Amazon on October 25, 2023
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    Amazon upgrades ad suite with new data clean room, AI image generator

    A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.

    By Peter Adams • Oct. 27, 2023
  • The entrance to a mall, with a white pickup truck parked to the right. Explore the Trendline➔
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    "Dartmouth Mall, Dartmouth, Massachusetts" by JJBers is licensed under CC BY 2.0
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    Trendline

    Top 5 stories from Retail Dive

    From tariff challenges to DEI pressure, the industry is navigating a number of headwinds in 2025.

    By Retail Dive staff
  • De'Aaron Fox and Steph Curry work out in a gymnasium.
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    Permission granted by Under Armour
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    Column

    The Weekly Closeout: ‘Ted Lasso’ teams with Barbie and Curry Brand signs its first signature athlete

    Mattel announced a new collection based on the hit TV show, while Under Armour and Steph Curry brought on De’Aaron Fox as a brand ambassador.

    By Retail Dive Staff • Oct. 27, 2023
  • Puffy white clouds in a bright blue sky, behind a red-trimmed storefront that reads "Bed Bath & Beyond."
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    "Bed Bath & Beyond" by Mike Mozart is licensed under CC BY-SA 2.0
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    Overstock plans to relaunch namesake website by the end of 2024

    The company — which rebranded as Bed Bath & Beyond earlier this year — wants to sell clearance products through its old name.

    By Nate Delesline III • Oct. 26, 2023
  • Illustration of three people on three mobile devices.
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    Courtesy of Google
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    Google expands AR try-on tech to hair color

    The company is also introducing augmented reality beauty ads, where brands can have a try-on experience in place of a product image. 

    By Tatiana Walk-Morris • Oct. 26, 2023
  • Neiman Marcus window tied to its 97th edition of its Christmas Book.
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    Courtesy of Neiman Marcus
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    Neiman Marcus preps for the holidays with Christmas Book, Fantasy Gifts

    As it courts high-end shoppers, the department store will also host in-store experiences like White Elephant parties and breakfast with Santa events.

    By Tatiana Walk-Morris • Oct. 26, 2023
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How the holidays are shaping up

    With the first sales events of the season already come and gone, the team looks at the clues of how it will go this year.

    By Retail Dive Staff • Oct. 26, 2023
  • NBA players Julius Randle, left, and Terance Mann, right are shown in this composite image. Randle and Mann recently signed on as Skechers brand ambassadors as the shoe and apparel company looks to ma
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    Permission granted by Skechers
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    Skechers signs Julius Randle and Terance Mann in basketball debut

    The footwear brand is moving deeper into team sports just months after announcing its first soccer cleat.

    By Nate Delesline III • Oct. 25, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike, Hibbett launch connected loyalty membership

    Two years after Nike started the experiment with Dick’s, this deal is the latest example of the brand’s efforts to deepen ties with its wholesale partners.

    By • Oct. 25, 2023
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    Courtesy of Our Place
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    Our Place launches at Target

    The DTC cookware brand has launched in 650 of the mass merchant’s stores as well as on its website.

    By Howard Ruben • Oct. 25, 2023
  • Rendering of a Spanx pop-up shop featuring black clothing and bright red curvy displays
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    Courtesy of Spanx
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    Spanx launches first pop-up series

    The apparel and shapewear company will host experiential events in New York City, Washington, D.C., and Miami.

    By Dani James • Oct. 25, 2023
  • Shelves with consumer products, with a sign above that reads "The Wellness Shop."
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    Courtesy of Ulta Beauty
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    Ulta expands wellness spaces to more than 1,300 stores

    The beauty retailer, which is also expanding its assortment and emphasizing a “spa-like” atmosphere, is poised to do well at the holidays, analysts said.

    By • Oct. 25, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By Jessica Deyo • Oct. 25, 2023
  • Celebrity Kim Kardashian poses behind a bright blue Skims retail product display
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    Permission granted by Skims
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    Kim Kardashian’s Skims launches into men’s

    Skims Mens debuts exclusively on the brand’s website on Thursday and will include T-shirts, tanks, boxers and briefs.

    By • Oct. 24, 2023
  • A screenshot of the new Bed Bath & Beyond website depicted on a desktop device
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    Permission granted by Bed Bath & Beyond
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    Overstock to change corporate name to Beyond

    The company is also moving its stock listing from the NASDAQ to the NYSE next month.

    By Nate Delesline III • Oct. 24, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
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    Permission granted by Gap
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    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    The seasonal effort includes a slew of partnerships and will span digital media, out-of-home, video, social media and Gap brand channels.

    By Jessica Deyo • Oct. 23, 2023
  • Sephora clean beauty signage
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    Xanayra Marin-Lopez/Retail Dive
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    The state of clean beauty

    Favored by younger generations, the category faces new federal regulation calling for brand and manufacturing transparency.

    By • Oct. 23, 2023
  • Zulily's "Slay Button" novelty product
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    Permission granted by Zulily
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    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By Jessica Deyo • Oct. 23, 2023
  • Hershey Chocolate bars
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    Permission granted by The Hershey Company
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    Sponsored by The Hershey Company

    What is a queue worth? Hershey is answering that question—and then designing it

    Well-designed queues are beneficial to retailers and shoppers alike.

    Oct. 23, 2023
  • A clothing display in an Outerknown store.
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    Courtesy of Outerknown
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    Outerknown plots retail expansion

    The lifestyle apparel brand is opening four stores over the coming months in California and Washington, D.C.

    By Howard Ruben • Oct. 20, 2023
  • Claire's Shimmerville merchandise
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    Courtesy of Claire's
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    Column

    The Weekly Closeout: REI to close on Black Friday, Claire’s releases Roblox experience merch

    The outdoor retailer will also shutter on Thanksgiving as part of its Opt Outside campaign, while the accessories retailer is releasing physical merchandise based on its digital characters.

    By Retail Dive Staff • Oct. 20, 2023
  • Amazon truck loaded for Prime Day.
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    Courtesy of Amazon
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    Amazon asks court to dismiss FTC’s ‘dark patterns’ claims

    The Federal Trade Commission alleges that consumers are tricked into joining or renewing Prime memberships, and have difficulty canceling.

    By • Oct. 20, 2023
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s debuts front-of-store holiday gift shops

    The retailer is rolling out deals, expanding its product assortment and launching a holiday gift guide at a critical time for the company. 

    By Tatiana Walk-Morris • Oct. 20, 2023
  • Macy's metaverse rendering of a suit that is walking alongside a New York city building.
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    Courtesy of Macy's
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    Macy’s debuts ‘Mstylelab’ digital fashion platform

    The retailer’s digital environment launches with an immersive experience based on its new private label, On 34th. 

    By Tatiana Walk-Morris • Oct. 19, 2023
  • Wonderbelly products lined up in front of a Target shopping basket.
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    Courtesy of Wonderbelly
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    Wonderbelly expands to over 1,800 Target stores

    The antacid brand was previously available in 650 of the mass merchant’s stores after forming a partnership in March.

    By Howard Ruben • Oct. 18, 2023