Marketing: Page 39


  • Costco logo
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    Eric Thayer via Getty Images
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    Costco pushes forward with app upgrades

    The changes, which include augmented reality and the upcoming ability to scan barcodes, have significantly boosted the tool’s downloads and app store rating.

    By Catherine Douglas Moran • Sept. 27, 2023
  • The words Walmart Discovered over a Roblox background.
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    Courtesy of Walmart
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    Walmart Discovered launches on Roblox

    The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

    By Tatiana Walk-Morris • Sept. 27, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Behind the scenes at Shein Live: Front Row.
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    Permission granted by Shein
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    Shein highlights Fall, Winter collections in livestream show

    Viewers were able to access the shoppable show from the Shein app and its Facebook, X, YouTube and Instagram channels. 

    By Tatiana Walk-Morris • Sept. 27, 2023
  • Person holding a Cerulean 6 bottle.
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    Courtesy of Macy's
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    Bluemercury launches bath, body and home fragrance private label

    Cerulean 6° was designed for shoppers to obtain fragrance-led products at an approachable price point, the beauty company said.

    By Sept. 26, 2023
  • Table with brightly colored jars, hands holding chopsticks and bowls of food
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    Courtesy of Fly By Jing
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    Fly By Jing expands to 1,200 Target stores

    The brand launched at Target in 2021, and the move builds on its wholesale presence, which also includes partnerships with Whole Foods and Costco.

    By Howard Ruben • Sept. 25, 2023
  • A number of apparel pieces from the Kohl's and Nine West adaptive collection.
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    Courtesy of Kohl's
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    Kohl’s, Nine West debut adaptive clothing line

    The department store will add even more adaptive choices for men and women across two of its private label brands this fall.

    By Tatiana Walk-Morris • Sept. 25, 2023
  • Two models with dark hair pose wearing blue and black Savage X Fenty jerseys.
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    Courtesy of Savage X Fenty
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    Savage X Fenty debuts soccer-inspired collection

    The brand — which was founded by Rihanna — launched limited-edition League products including themed jerseys, joggers and more. 

    By Dani James • Sept. 22, 2023
  • An Eddie Bauer storefront, with a climbing wall visible behind the front glass doors and windows.
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    Courtesy of Authentic Brands Group
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    Eddie Bauer pins growth on global expansion, wholesale

    The century-old outdoor apparel retailer is also getting a brand refresh, including a new logo.

    By Sept. 22, 2023
  • A storefront with colorful window decorations and a horseshoe emblem above the door, with the words "True Religion" in black, all-capital letters.
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    Daphne Howland/Retail Dive
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    The Weekly Closeout: True Religion expands internationally and The Container Store’s CEO takes a pay cut

    The apparel retailer will soon have 26 markets outside of the U.S., while Satish Malhotra temporarily reduced his salary to offset employee pay raises.

    By Retail Dive Staff • Sept. 22, 2023
  • Pots and pans from Target's Figment line.
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    Courtesy of Target
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    Target releases first private label kitchen brand, Figmint

    Over half of the items are under $10, as the retailer continues to broaden its assortment to include more affordable price points. 

    By Tatiana Walk-Morris • Sept. 22, 2023
  • Two Meta avatars posing for the DressX x Diesel collection.
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    Courtesy of DressX, Diesel
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    Diesel partners with DressX on collection for Meta Avatars

    The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores.

    By Sept. 21, 2023
  • Grouping of pumpkins.
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    olcayduzgun via Getty Images
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    Halloween spending to reach $12.2B this year: NRF

    Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels.

    By Nate Delesline III • Sept. 21, 2023
  • Adidas CEO Bjørn Gulden speaking in front of a white background with a Yeezy logo on it.
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    REUTERS/Heiko Becker

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    Adidas says its stance has not changed on Ye after CEO comments

    Bjørn Gulden said the situation was, “Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person, it just came across that way.”

    By Sept. 21, 2023
  • Person walking their dog outside of Walmart's Pet Services center.
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    Courtesy of Walmart
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    Walmart leans into pet care with first Pet Services Center

    A Georgia store is piloting the concept, and the retailer aims to expand it over time. The center offers a variety of grooming and veterinary services.

    By Tatiana Walk-Morris • Sept. 21, 2023
  • Several people walk pass an Under Armour store.
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    Photo illustration: Industry Dive; Joe Raedle/Getty Images

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    Column

    SKU’d: Will 2023 be the year Under Armour realizes that women exist (and have money)?

    With a female CEO at the helm, the brand says it's prioritizing women. But its biggest design hire is famous for menswear.

    By Sept. 21, 2023
  • A bottle of Ritual's melatonin capsules.
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    Courtesy of Ritual
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    Expanding its assortment, Ritual launches melatonin capsule

    The product is now available on the DTC supplement brand’s website and will be offered on Amazon in early October.

    By Howard Ruben • Sept. 20, 2023
  • Amazon's tech at work at the Climate Pledge Arena in Seattle, Washington.
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    Courtesy of Amazon
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    Amazon adds RFID to cashierless tech to support apparel purchases

    The new capability enables cashierless shopping for softline goods like clothing, fan gear, hats and shoes.

    By Tatiana Walk-Morris • Sept. 20, 2023
  • Walmart Cummins CNG natural gas
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    Provided by Walmart. 

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    Walmart, Target follow Amazon with early start to holiday sales

    Consumer electronics retailer Best Buy has also stepped up, with deals set to start several weeks ahead of Black Friday and Cyber Monday.

    By Nate Delesline III • Sept. 19, 2023
  • chamberlain coffee
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    Courtesy of Chamberlain Coffee
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    How Chamberlain Coffee aims for broad appeal while catering to Gen Z

    The viral brand said qualities like sustainability are desired in beverages from consumers across generations.

    By Chris Casey • Sept. 19, 2023
  • An Amazon Prime delivery truck
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    Courtesy of Amazon
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    Amazon confirms dates for Prime Big Deal Days

    The retailer is positioning the October sale as a way for consumers to get deals earlier than the traditional start of the season on Black Friday.

    By Nate Delesline III • Sept. 18, 2023
  • Family Dollar store sign
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    Joe Raedle/Getty Images via Getty Images
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    Family Dollar to release refreshed mobile app

    The launch will happen in October as the first phase of an enterprise-wide digital transformation. 

    By Tatiana Walk-Morris • Sept. 18, 2023
  • Models in neutral clothing wearing and posing in Mejuri jewelry
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    Permission granted by Mejuri
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    Mejuri launches loyalty program as it plots store expansion

    The direct-to-consumer jewelry brand is offering perks for members, including free shipping on select days and exclusive product access. 

    By Dani James • Sept. 15, 2023
  • Picture of a mouse pad and mouse on the left with a "generate listing content" box on the right.
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    Courtesy of Amazon
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    Amazon launches generative AI to help sellers write product descriptions

    The e-commerce giant and eBay are both using artificial intelligence to make it faster and easier for sellers to list products. 

    By Tatiana Walk-Morris • Sept. 15, 2023
  • A collage of the 2023 MUSE Accelerator Cohort
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    Courtesy of Ulta Beauty
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    Ulta Beauty launches second year of accelerator program

    The beauty retailer’s MUSE Accelerator program connects brand owners with industry experts for 10 weeks to grow their businesses.

    By Sept. 15, 2023
  • Amazon's office at Lord & Taylor's former building in New York City
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon moves into former Lord & Taylor building, Belk celebrates 135 years

    The e-commerce giant took over the New York City space previously occupied by the department store, while Belk plans a party in honor of its first location.

    By Retail Dive Staff • Sept. 15, 2023