Marketing: Page 39
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Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro
The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
By Jessica Hammers • Feb. 8, 2024 -
Courtesy of Garnet Hill
Garnet Hill opens first full-price location
The Qurate Retail Group-owned brand will offer women’s apparel and home textiles in the store.
By Howard Ruben • Feb. 7, 2024 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of H&M
H&M’s new store concept features a secondhand shop-in-shop
The location, in New York City’s SoHo neighborhood, contains the brand’s first “Pre-Loved” shopping experience in North America.
By Tatiana Walk-Morris • Feb. 6, 2024 -
Courtesy of Curology
Curology expands into hair care
To coincide with the launch of a new prescription hair growth treatment, the brand is running a 1980s-themed campaign called “Follicle Fitness.”
By Howard Ruben • Feb. 5, 2024 -
Courtesy of Business Wire
Sweaty Betty taps Nike vet as chief marketing officer
The Wolverine World Wide-owned athletic brand has tapped Kerry Williams, a former hockey player and retail veteran, to fill the role.
By Howard Ruben • Feb. 2, 2024 -
Courtesy of Lululemon
Lululemon enters men’s footwear with casual sneaker launch
Cityverse, the brand’s everyday shoe debut, launches this month and marks the company’s first footwear style available to men.
By Tatiana Walk-Morris • Feb. 2, 2024 -
Courtesy of Peloton
Peloton to end co-branded college bike experiment
Less than six months after announcing a program with the University of Michigan, the brand will no longer release bikes in other school colors.
By Caroline Jansen • Feb. 1, 2024 -
Courtesy of Carhartt
Fragile like a bomb: Why Carhartt’s new women’s line is making hard-working gear soft
That word doesn’t necessarily match the workwear brand’s rugged aesthetic, but it’s part of “a more concerted effort” to give working women what they want.
By Cara Salpini • Feb. 1, 2024 -
Kaarin Vembar/Retail Dive
DTC’s outlook for 2024
As the new year kicks off, the space has already seen many C-suite changes, acquisitions and sales.
By Caroline Jansen • Jan. 31, 2024 -
Courtesy of Stitch Fix
Can Stitch Fix’s new transformation team prove its model at last?
The online clothing-box retailer may have an opportunity to undo its mistakes and take advantage of weakness at rivals, analysts say.
By Daphne Howland • Jan. 30, 2024 -
Courtesy of Mango
Mango opens virtual store on Roblox
More brands and retailers have flocked to the online game platform to create digital renditions of their stores and products.
By Tatiana Walk-Morris • Jan. 30, 2024 -
Courtesy of Kith
Kith debuts loyalty program with members-only merch
The brand is offering exclusive apparel, footwear, accessories and other perks to its members.
By Tatiana Walk-Morris • Jan. 30, 2024 -
Courtesy of Etsy
Etsy launches AI-based gift recommendation service
Gift Mode uses human curation and machine learning to offer shoppers a selection of products for gift recipients.
By Xanayra Marin-Lopez • Jan. 29, 2024 -
Courtesy of Florence by Mills Fashion
Millie Bobby Brown launches fashion line
Florence by Mills Fashion will release its first collection online in the U.S. and U.K. in early February. Shoppers can expect frequent drops every month.
By Howard Ruben • Jan. 29, 2024 -
Courtesy of Brooklinen
Building out its physical footprint, Brooklinen opens store in Washington, DC
The store, which opened Saturday, is located in the Logan Circle neighborhood in the historic Black Cat concert venue.
By Howard Ruben • Jan. 29, 2024 -
Courtesy of Boring Mattress Co
Tuft & Needle founder launches Boring Mattress Co
Daehee Park, alongside Tuft & Needle’s ex-Head of Product Tyler Marino and Corben Leo, wants to “cut the crap” out of mattress shopping.
By Caroline Jansen • Jan. 26, 2024 -
Courtesy of J.C. Penney
J.C. Penney, Dallas-based influencer team up for menswear collection
The retailer is growing its product offerings as it executes its post-bankruptcy turnaround plan.
By Tatiana Walk-Morris • Jan. 26, 2024 -
Permission granted by Petco
ColumnThe Weekly Closeout: Petco deepens healthcare ties as Sephora’s leadership shakeup continues
The pet retailer partnered with Nationwide on customizable pet insurance, while the beauty retailer’s top ranks saw more movement.
By Retail Dive Staff • Jan. 26, 2024 -
Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods introduces new Inspire fabric for Calia brand
A new collection utilizing the fabric, which mirrors spandex but is more lightweight, is aimed squarely at the athleisure shopper.
By Tatiana Walk-Morris • Jan. 25, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnDr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Athletic Brewing
How Athletic Brewing plans to prevail past Dry January
The nonalcoholic beer category leader is focusing on educating moderation-minded drinkers about the nutritional benefits of its products.
By Chris Casey • Jan. 25, 2024 -
Caitlin Mullen/Retail Dive
Klarna adds subscription plan
With an IPO on the horizon, the BNPL firm is offering customers a subscription service for $7.99 per month.
By Caitlin Mullen • Jan. 25, 2024 -
Daphne Howland/Retail Dive
Target to add 1K wellness products to offering
The retailer is introducing hundreds of exclusive items and has also launched an online wellness destination.
By Nate Delesline III • Jan. 24, 2024 -
Courtesy of Solo Stove
Solo Stove names 2 brand ambassadors
The partnerships with Ann Kim and Zachary Fowler come on the heels of a campaign with Snoop Dogg that failed to produce expected sales.
By Howard Ruben • Jan. 24, 2024 -
Permission granted by Samsung
ExtraMile pilots AI-powered ‘digital human’ and signage displays
The California-based c-store retailer has partnered with Samsung on a new program at three of its locations as it digs deeper into technology.
By Brett Dworski • Jan. 23, 2024
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