Marketing: Page 38
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Prime Big Deal Days beat last year’s fall sale, Amazon says
The e-commerce giant said hundreds of millions of items sold but didn't disclose exactly how much consumers spent during the event.
By Nate Delesline III • Oct. 13, 2023 -
Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report.
By Tatiana Walk-Morris • Oct. 13, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Anthropologie, Pinterest partner on holiday showhouse
The companies are merging in-person and digital shopping through unique QR codes in every room of its Brooklyn Heights pop-up.
By Tatiana Walk-Morris • Oct. 12, 2023 -
Skechers granted an injunction against Dockers for alleged patent infringement
A regional court in Germany has prohibited Dockers from selling a slip-on style shoe in the European Union.
By Laurel Deppen • Oct. 12, 2023 -
Reebok names Shaquille O’Neal president of basketball
The former basketball star will lead strategy for the category, as the athletics brand focuses on becoming a team sports brand once more.
By Cara Salpini • Oct. 12, 2023 -
Banana Republic opens flagship in San Francisco
The brand is opening a location at a time when other retailers are exiting the city.
By Kaarin Moore • Oct. 12, 2023 -
Sorel opens first pop-up store
The location, which is in Brooklyn’s Williamsburg neighborhood in New York City, features a boot customization bar and an AR experience.
By Howard Ruben • Oct. 11, 2023 -
What 3 retailers’ approach to crypto says about the market
Pacsun, GameStop and Tag Heuer have all introduced crypto activations in recent years as the payment option grew in popularity.
By Xanayra Marin-Lopez • Oct. 9, 2023 -
Continuing its brick-and-mortar expansion, Mizzen+Main plans 3 stores this fall
The DTC men’s apparel brand is hoping to operate 10 locations by the end of the year with more slated to open in 2024.
By Howard Ruben • Oct. 9, 2023 -
Big Lots kicks off weekly Black Friday deals
The retailer is encouraging shoppers to come into stores to take advantage of big deals after two quarters of losses.
By Tatiana Walk-Morris • Oct. 9, 2023 -
Sponsored by thredUP
Take-back programs are the gateway to resale for brands, and data is leading to increased investment
Resale momentum continued unabated into 2023, and with 86% of retail executives saying their customers are already participating in resale, the question among brands is no longer if they’ll get into resale but how.
Oct. 9, 2023 -
Column
The Weekly Closeout: Lowe’s partners with Carhartt and JLo Beauty launches at Macy’s
The workwear brand is coming to Lowe’s, while Jennifer Lopez’s skin care and beauty line is at the department store just in time for the holidays.
By Retail Dive Staff • Oct. 6, 2023 -
Why Olaplex created a faux product to address dupe culture on TikTok
Chief Marketing Officer Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community.
By Jessica Deyo • Oct. 6, 2023 -
Are NFT projects now over for retailers?
Technical difficulties, fraud and low consumer interest cloud the market for non-fungible tokens.
By Tatiana Walk-Morris • Oct. 5, 2023 -
Target launches immersive toy experience
Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season.
By Tatiana Walk-Morris • Oct. 4, 2023 -
Destination XL partners with Untuckit for capsule collection
The collection, which comes in sizes 2XL regular fit to 4XXL extra tall fit, is available exclusively on DXL.com.
By Howard Ruben • Oct. 4, 2023 -
Maybelline New York debuts virtual beauty, music experience on Roblox
Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their products.
By Tatiana Walk-Morris • Oct. 3, 2023 -
Macy’s sets out to triple its off-mall fleet in less than 2 years
As its smaller format shows promising results, the department store is shifting gears. Closing more mall-based anchors may be inevitable.
By Daphne Howland • Oct. 3, 2023 -
Deep Dive
Is Amazon just another retailer? The Federal Trade Commission doesn’t think so.
The e-commerce giant and others skeptical of the commission’s antitrust claims say the FTC has an uphill court battle, in part because Amazon’s behavior is just old-fashioned retail.
By Daphne Howland • Oct. 3, 2023 -
Fenty Beauty is coming to Ulta at Target
The tie-up with the superstar’s inclusive makeup brand is part of a strong beauty play at the retailer, which has been a bright spot in recent quarters.
By Daphne Howland • Sept. 29, 2023 -
Toys R Us to open up to 24 US flagship stores
Parent company WHP Global announced a partnership with Go Retail Group for the rollout, which also includes experiences in airports and cruise ships.
By Nate Delesline III • Sept. 29, 2023 -
J.C. Penney unveils ‘Abbott Elementary’ themed collection
The retailer wants to celebrate teachers with a collection of breathable, professional apparel fit for a classroom.
By Tatiana Walk-Morris • Sept. 29, 2023 -
Column
The Weekly Closeout: Lee launches unisex collection and Barbie fever hits Wrangler
The genderless line was created with Chinese streetwear brand Roaringwild. Meanwhile, the blockbuster movie inspired a 40-piece collection.
By Retail Dive Staff • Sept. 29, 2023 -
Lululemon to discontinue Mirror as it teams up with Peloton
Peloton will be Lululemon’s digital fitness content provider, and co-branded apparel began selling through Peloton in select locations in October.
By Dani James • Sept. 28, 2023 -
Podcast
The Backroom: Marisa Meltzer and the creation of Glossier
The journalist’s new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.
By Retail Dive Staff • Sept. 28, 2023