Marketing: Page 36


  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By Chris Kelly • Nov. 6, 2023
  • The True Classic Houston storefront.
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    Courtesy of True Classic
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    True Classic debuts its first owned and operated store

    The DTC brand plans to add three locations by the end of the year. The openings come after the company opened stores in partnership with Leap.

    By Howard Ruben • Nov. 3, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A white and black colored Figs storefront in LA with mannequins in scrubs.
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    Courtesy of Figs
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    Figs opens first brick-and-mortar store

    The DTC healthcare apparel brand opened an LA shop, announced plans for a second location in Philadelphia and raised its full-year outlook.

    By Dani James • Nov. 3, 2023
  • Column

    The Weekly Closeout: Christy Sports overhauls its C-suite, Simon malls to close on Thanksgiving

    The outdoor retailer named a number of top positions, including CEO, while the REIT will shut most of its doors on the holiday.

    By Retail Dive Staff • Nov. 3, 2023
  • Exterior shot of the EBay store in NYC.
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    Courtesy of EBay
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    EBay opens streetwear pop-up in New York City

    “Canal Street Wear” will sell authenticated items from the marketplace’s sellers and allow shoppers to verify the authenticity of their own goods.

    By Tatiana Walk-Morris • Nov. 3, 2023
  • The interior of a clothing store.
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    Courtesy of Amazon
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    Amazon closing brick-and-mortar apparel stores

    The closures involve just two locations, but represent a further retreat from non-grocery brick-and-mortar retail.

    By Nov. 2, 2023
  • Computer screen that shows Best Buy employees during a livestream event.
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    Courtesy of TalkShopLive
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    Best Buy launches livestream holiday shopping series

    In a partnership with TalkShopLive, the retailer is hosting three live shopping events that feature products from its new categories.

    By Tatiana Walk-Morris • Nov. 2, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
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    Permission granted by Target
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    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations and a 20% increase in digital investments aim to drive home a message around affordability.

    By Peter Adams • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
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    Retrieved from Walmart on November 01, 2023
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    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy for a new generation as the retailer looks to expand the idea of Black Friday.

    By Chris Kelly • Nov. 1, 2023
  • Kim Kardashian standing next to an NBA podium holding a basketball.
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    Courtesy of Skims
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    Skims named official underwear partner of the NBA, WNBA and USA Basketball

    The partnership comes on the heels of the Kim Kardashian-founded brand announcing last week that it was entering the men’s category.

    By Howard Ruben • Nov. 1, 2023
  • A person holding wrapped gifts from Sur La Table.
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    Courtesy of Sur La Table
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    Sur La Table partners with Walmart GoLocal for same-day delivery

    The specialty cookware company will roll out the delivery service across the U.S. by mid-November — just in time for the holidays. 

    By Tatiana Walk-Morris • Nov. 1, 2023
  • A Container Store banner outside a store.
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    "Container Store" by colleen is licensed under CC BY-SA 2.0
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    The Container Store doubles down on Custom Spaces business with new garage line

    The company is building out its garage offering with Garage+ by Elfa and expanding design options through its Preston line.

    By Oct. 31, 2023
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    Lush
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    Lush launches wholesale partnership with Ulta Beauty

    The brand is selling a range of exclusive products available only on the beauty retailer’s website.

    By Oct. 31, 2023
  • A Skinny Confidential shopping bag.
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    Courtesy of The Skinny Confidential
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    The Skinny Confidential lands in Nordstrom

    The move marks the first nationwide retail partnership for the company’s beauty brand, which launched in 2021.

    By Howard Ruben • Oct. 30, 2023
  • Target holiday staffing
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    Courtesy of Target
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    Target to offer weekly deals through Black Friday weekend

    The retailer is also bringing back its price match guarantee for the season, which will meet select competitors’ prices for two weeks after purchase.

    By Tatiana Walk-Morris • Oct. 30, 2023
  • The interior of the On store in Miami.
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    Courtesy of On
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    On opens Miami store as it looks to expand brick-and-mortar presence

    The Swiss athletics brand aims to increase the pace of owned store growth, planning to open 20 to 25 stores per year.

    By Howard Ruben • Oct. 27, 2023
  • Chair with a reindeer pillow, blanket and gift. Two Christmas trees with lights and gifts are in the background.
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    Courtesy of Lowe's
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    Lowe’s rolls out gift center, holiday discounts for pros

    With its holiday deals and gift assortment, the retailer aims to attract everyday homeowners and professional contractors.

    By Tatiana Walk-Morris • Oct. 27, 2023
  • Side-by-side shots of a toaster product ad, with the one on the right sitting on kitchen table with fall decor
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    Retrieved from Amazon on October 25, 2023
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    Amazon upgrades ad suite with new data clean room, AI image generator

    A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.

    By Peter Adams • Oct. 27, 2023
  • De'Aaron Fox and Steph Curry work out in a gymnasium.
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    Permission granted by Under Armour
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    Column

    The Weekly Closeout: ‘Ted Lasso’ teams with Barbie and Curry Brand signs its first signature athlete

    Mattel announced a new collection based on the hit TV show, while Under Armour and Steph Curry brought on De’Aaron Fox as a brand ambassador.

    By Retail Dive Staff • Oct. 27, 2023
  • Overstock plans to relaunch namesake website by the end of 2024

    The company — which rebranded as Bed Bath & Beyond earlier this year — wants to sell clearance products through its old name.

    By Nate Delesline III • Oct. 26, 2023
  • Illustration of three people on three mobile devices.
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    Courtesy of Google
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    Google expands AR try-on tech to hair color

    The company is also introducing augmented reality beauty ads, where brands can have a try-on experience in place of a product image. 

    By Tatiana Walk-Morris • Oct. 26, 2023
  • Neiman Marcus window tied to its 97th edition of its Christmas Book.
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    Courtesy of Neiman Marcus
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    Neiman Marcus preps for the holidays with Christmas Book, Fantasy Gifts

    As it courts high-end shoppers, the department store will also host in-store experiences like White Elephant parties and breakfast with Santa events.

    By Tatiana Walk-Morris • Oct. 26, 2023
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How the holidays are shaping up

    With the first sales events of the season already come and gone, the team looks at the clues of how it will go this year.

    By Retail Dive Staff • Oct. 26, 2023
  • NBA players Julius Randle, left, and Terance Mann, right are shown in this composite image. Randle and Mann recently signed on as Skechers brand ambassadors as the shoe and apparel company looks to ma
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    Permission granted by Skechers
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    Skechers signs Julius Randle and Terance Mann in basketball debut

    The footwear brand is moving deeper into team sports just months after announcing its first soccer cleat.

    By Nate Delesline III • Oct. 25, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike, Hibbett launch connected loyalty membership

    Two years after Nike started the experiment with Dick’s, this deal is the latest example of the brand’s efforts to deepen ties with its wholesale partners.

    By Oct. 25, 2023