IPO filings reveal Neiman Marcus's omnichannel ambitions and strategy

The department store chain is focused on expanding its digital presence.

By Ian P. Murphy • Aug. 11, 2015

Instagram's newly opened API boosts ads and measurement

Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.

By David Kirkpatrick • Aug. 10, 2015

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

IoT information at work in digital marketing

In a recent survey, more than half of executives say machine data is helping them target customers. 

By Ian P. Murphy • Aug. 10, 2015

Adidas launches new line for female teen athletes

Hoping to capitalize on the growing market for female athletes, the new adigirl line emphasizes performance, individuality, and empowerment. 

By Ian P. Murphy • Aug. 7, 2015

Desktop trumps mobile when it comes to email conversion

Movable Ink’s analysis of email conversions is a fairly clear indication that mobile doesn't yet provide a completely purchase-friendly ecosystem.

By Daphne Howland • Aug. 7, 2015

Retail marketers shouldn't ignore mobile wallets

The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.

By David Kirkpatrick • Aug. 6, 2015

Elizabeth Arden: Pinterest fails to create traction

The beauty brand quietly abandoned the platform, citing lack of engagement. 

By Ian P. Murphy • Aug. 6, 2015

Twitter taps Shopify to bring 'Buy' button to more marketers

The e-commerce platform works with more than 100,000 retailers. 

By Ian P. Murphy • Aug. 6, 2015

Personalization failing to meet its potential: study

VentureBeat appears to have uncovered another instance of retailers and marketers having more and even better data...without the improved abilities to leverage it.

By Daphne Howland • Aug. 6, 2015

Imgur, 'Pinterest for guys,' takes promoted posts out of beta

The move makes Imgur the latest social media platform to begin navigating the digital ad waters with promoted posts.

By David Oliver • Aug. 5, 2015

Advertising on Instagram just got easier thanks to new API

The move will automate campaign planning and open the platform to smaller advertisers. 

By Ian P. Murphy • Aug. 5, 2015

Marketers don't have time to manage digital: Survey

Almost half of marketers surveyed by Zmags said that rich media content was “most critical” to getting customers’ attention.

By Ian P. Murphy • Aug. 5, 2015

From now on Target is just Target, except when it's SuperTarget

The retailer is renaming its 14 urban CityTarget and TargetExpress stores simply “Target,” but is sticking with its grocery-intensive “SuperTarget”.

By Daphne Howland • Aug. 5, 2015

Uniqlo focuses on China with new Disney partnership

The fast-fashion retailer hopes to open 100 new stores in the country every year, potentially reaching 3,000 locations. 

By Ian P. Murphy • Aug. 4, 2015

The most important email for retailers with consumable products

Retailers find success driving sales with automated replenishment emails in consumables.

Aug. 4, 2015

Instagram click-to-buy feature on the way

The Facebook unit will introduce new ad formats in the months ahead, according to an investors' call last week. 

By Ian P. Murphy • Aug. 3, 2015

Adidas lands Pac-12 deal after series of contract losses

It's a good deal for the German sportswear giant, as Nike and Under Armour outpace it in both sales and licensing deals.

By Daphne Howland • July 31, 2015

Amazon and Vogue craft exclusive deal around seminal September issue

The e-commerce giant is partnering with Condé Nast to reach upscale fashion buyers. 

By Ian P. Murphy • July 30, 2015

Costco, dollar stores see more visits, sales than other retailers

A new attribution-measurement system found that shoppers spend 149% more money at Costco than the “average retailer.”

By Daphne Howland • July 30, 2015

Gap revamps advertising strategy after series of misses

Gap's most recent ad campaigns were widely panned as odd and ineffective, and it’s in dire need of something new.

By Daphne Howland • July 30, 2015

Twitter CEO Dorsey 'not satisfied' with user growth, shares tank on earnings

Shares of the social network initially jumped on upbeat Q2 earnings Tuesday, but reversed course, deflating following a rough earnings call.

By Natalia Angulo • July 29, 2015

Senator asks FTC to look into fake 'Made in USA' labeling

The letter comes after the nonprofit Truth in Advertising uncovered 200 items improperly labeled as American-made at Wal-Mart.

By Daphne Howland • July 29, 2015

American Eagle sales up despite move from heavy discounts

The apparel retailer appears to be breaking the spell of constant discounts by offering better products and keeping less inventory around. 

By Daphne Howland • July 29, 2015

Selling 'emotion': What online retailers can learn from brick-and-mortar

E-commerce retailers may be blithely unaware of some of the subtle advantages physical stores enjoy. 

By Daphne Howland • July 28, 2015

Instagram's mobile ad sales poised to see massive growth

According to eMarketer, Facebook's photo-sharing platform could make up 10% of its revenues by 2017.  

By Ian P. Murphy • July 28, 2015