Ikea is 'cutting through the clutter' with in-house emoticon app

The emoticons will help solve household communication problems caused by clutter, the Swedish retailer says. 

By Ian P. Murphy • Feb. 12, 2015

Twitter acquires Niche

The creative network will now operate under the same parent company as Vine. 

By Ian P. Murphy • Feb. 12, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

How marketers are reaching mobile millennials in a 'snap'

Snapchat, the now-you-see-it, now-you-don't social platform, is figuring out how to monetize content targeting its legions of young fans.

By Ian P. Murphy • Feb. 11, 2015

Neiman Marcus launches Instagram contest

The department store's first user-generated promotion asks followers to show off spring styles. 

By Ian P. Murphy • Feb. 11, 2015

Urban Outfitters' healthy Q4 report marred by Internet outcry

The retailer had one of its best quarters in months, but is under fire once again for selling a tapestry reminiscent of Holocaust garb.

By Daphne Howland • Feb. 11, 2015

Olympians to work at Dick's Sporting Goods

The agreement with Team USA gives athletes in training the jobs and support needed, according to the U.S. Olympic Committee.

By Daphne Howland • Feb. 11, 2015

Birchbox and Story: Two retail stores redefining the shopping experience

These two New York City stores offer a peek at the future of brick-and-mortar. 

By Kelsey Lindsey • Feb. 10, 2015

AmEx promotes Apple Pay with prime time placement

The spot features a retrospective of classic campaigns. 

By Ian P. Murphy • Feb. 9, 2015

Walgreens to launch multicultural beauty line

Actress Eva Mendes is attached as Circa's creative director and spokesperson.  

By Ian P. Murphy • Feb. 9, 2015

Tender moment at Target store goes viral

Store associates were spotted helping a teenager tie a tie and prepare him for a job interview. Now, the moment is getting nearly the same attention as the retailer's $8 million Grammys ad.

By Daphne Howland • Feb. 9, 2015

Tweets to appear in Google search results

Twitter will most likely benefit from increased visibility across devices. 

By Ian P. Murphy • Feb. 6, 2015

Victoria's Secret under plus-size pressure

In a year when Sports Illustrated is featuring its first plus-size swimsuit model, advocates and customers are increasingly asking for better products and service in that market.

By Daphne Howland • Feb. 6, 2015

Catalogs: Cashed out, or making a comeback?

Retailers and marketers are taking another look at print catalogs in an effort to drive omnichannel sales.  

By Ian P. Murphy • Feb. 4, 2015

Google reports growth in clicks, revenues for Q4

Price per click decreases 3% due to pressure from cheaper mobile ads. 

By Ian P. Murphy • Feb. 4, 2015

Paris court rules in favor of Guess in trademark suit

A series of trademark infringement cases brought by Gucci accused the retailer of lifting Gucci's patterns and designs. 

By Ian P. Murphy • Feb. 3, 2015

Majority of retailers say mobile all about brick-and-mortar

A new study shows that mobile is routinely being treated as a channel to increase sales at physical stores.

By Daphne Howland • Feb. 2, 2015

Gap shakes up management with customer experience in mind

The retailer eliminated the creative director position and says it will recalibrate for customer engagement. 

By Ian P. Murphy • Jan. 30, 2015

Sofia Vergara ends Kmart endorsement

The "Modern Family" actress's endorsement strategy seems to be going upscale. 

By Ian P. Murphy • Jan. 29, 2015

Beacons to help retarget ads based on in-store activity

A new partnership between Unacast and Total Communicator Solutions hopes to capture in-store shopping behavior to use when retargeting digital ads. 

By Ian P. Murphy • Jan. 28, 2015

Tumblr introduces sponsored content, agency services

The blogging platform's new Creatrs Network will match its most popular content creators with potential advertisers.

By Ian P. Murphy • Jan. 27, 2015

Consumer use of mobile apps smaller than retailers believe: study

A recent study found that 42% of smartphone users prefer to search on the mobile web, compared to 20% that prefer apps.

By Daphne Howland • Jan. 26, 2015

Online product reviews boosts conversion by 58%: study

A new study from Bazaarvoice also found that search engines favor the fresh, user-generated keywords customer reviews produce. 

By Ian P. Murphy • Jan. 25, 2015

YP to link mobile ads to desktop search

As omnichannel shopping becomes more commonplace, marketers are struggling to keep up with customers' cross-device habits. 

By Ian P. Murphy • Jan. 23, 2015

Victoria's Secret makes Super Bowl ad buy

The ad is the lingerie retailer's first Super Bowl buy since 2008. 

By Ian P. Murphy • Jan. 22, 2015

4 marketing disruptions to keep an eye on

From local targeting to private messaging, new trends in the space bring new challenges for marketers. 

By Wendy Parish • Jan. 21, 2015