- Instagram has named 41 ad tech partners to help the platform improve “brand and performance objectives” for marketers.
- The company plans to eventually add more than 100 partners to enhance campaign management, user engagement and content marketing capabilities.
- Ads that employ Apple’s 3D Touch capabilities have been rumored.
Having released a new API to select partners this summer, Instagram is now going full-speed-ahead with strategies to help monetize its picture-sharing platform. The company has named 41 ad tech partners to help manage campaigns, build community and engage in content marketing, and plans to ultimately include more than 100 partners in building its advertising capabilities.
According to an Instagram blog post, the partnerships will help advertisers achieve specific business objectives such as driving downloads of a mobile app or building foot traffic in stores. Instagram now boasts 400 million users monthly, and will contribute about 5% of its parent company’s $16.3 billion in projected ad revenues this year.
The 41 partner companies will focus on ad tech, community management, and content marketing, and include prominent names such as adMixt, Adobe, HootSuite, Sprout Social, Curalate, Sprinklr, and Salesforce.