Dive Brief:
- More than two-thirds (70.4%) of U.S internet users polled by AYTM Market Research said they had already seen holiday ads by Nov. 4 this year.
- Almost half (47.3%) agreed that holiday ads shown before Thanksgiving were effective, with 10.6% of all respondents “strongly” agreeing they were effective.
- Almost a third (29.4%) disagreed with the statement that early holiday advertising is effective, while 22.9% were neutral on the issue.
Dive Insight:
While they may not necessarily enjoy being confronted with holiday advertising in September and October, many consumers say that running holiday ads early in the season is effective. By Nov. 4, 70.4% of Internet users had seen a holiday ad, according to a poll from AYTM Market Research, and 47.3% agreed with a statement that they were effective to some extent, while 29.4% disagreed, and 22.9% were neutral.
One could argue that holiday “creep” has become a byproduct of Black Friday itself, with many holiday-themed ads touting the deals that can be had at what was once the official start of the holiday shopping season. In a separate survey, BestBlackFriday.com found that 27% of Internet users planning to buy something on Black Friday had started their research in October.