Starwood malls to install StepsAway proximity platform

The mobile app, which will be installed in 10 malls nationwide, connects with customers via malls' Wi-Fi networks. 

By Ian P. Murphy • March 5, 2015

Instagram to launch click-through 'Learn More' button

The button will offer advertisers a measurable call to action for ads. 

By Ian P. Murphy • March 5, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Dressbarn launches omnichannel fashion campaign

The retailer known more for its inexpensive, unassuming workday wear is coming out of its shell, on and offline.

By Daphne Howland • March 5, 2015

What's behind Apple's grandstanding product launches

The tech giant is a master of generating buzz ahead of product releases—and for a good reason. 

By Ian P. Murphy • March 4, 2015

Jet.com hires former E-Trade CMO

Liz Landsman will join the yet-to-launch shopping site as chief customer officer. 

By Kelsey Lindsey • March 4, 2015

Target to launch campaign appealing to Hispanic consumers

Named "Sin Traducción," Target is looking to connect with guests "on a deeper level" with the bilingual ads.

By Ian P. Murphy • March 4, 2015

Uniqlo teams up with former Hermes creative director

Christophe Lemaire is hardly an obvious choice for fast-fashion, but his understated aesthetic should do well at the Fast Retailing company.

By Daphne Howland • March 4, 2015

Apple promotes iPhone 6 with users' photos

The "Shot with iPhone 6" print and outdoor campaign features photos from 77 different users.  

By Ian P. Murphy • March 2, 2015

Former C Wonder design chief heads to Gap

The hire is seen as a safe bet to shore up sales for the brand. 

By Ian P. Murphy • March 2, 2015

Former Obama press secretary to head Amazon PR

Jay Carney was adept at deflecting reporters' questions in the White House. 

By Ian P. Murphy • Feb. 26, 2015

Kohl's adds Bliss brand to beauty lineup

The spa-themed products will add to the chain's extensive beauty offerings. 

By Ian P. Murphy • Feb. 26, 2015

Personalized email service Answerbook launches

Triggers such as shopping-cart abandonment will prompt personalized messages from retailers. 

By Ian P. Murphy • Feb. 26, 2015

Navigating the pluses and minuses of the plus-size market

Are retailers that neglect the plus-size market leaving money on the table?

By Daphne Howland • Feb. 25, 2015

Google acquires Facebook marketing app Toro

The acquisition is likely a move to better compete with Facebook advertising.

By Wendy Parish • Feb. 25, 2015

In-store mobile shoppers doing more than checking prices

People are also using their phones to browse and get advice while shopping, a study shows.

By Daphne Howland • Feb. 24, 2015

Vibes introduces tap-based ad integration for mobile wallets

Mobile marketing company Vibes says that apps like Apple Passbook and Google Wallet are key to solving the mobile ad conundrum.

By Daphne Howland • Feb. 24, 2015

New Petsmart campaign emphasizes 'Pethood'

Ads that debuted during the Oscars show doting pet "parents" at home and in consultation with helpful staffers. 

By Ian P. Murphy • Feb. 23, 2015

Ello hires Alegria as first CMO

The Mamiverse founder and CEO was brought on to help build the ad-free social network. 

By Ian P. Murphy • Feb. 20, 2015

Survey predicts strong growth in digital marketing spend

The Duke University survey also said that overall marketing budgets are expected to increase 8.7% in the next year. 

By Ian P. Murphy • Feb. 19, 2015

Pinterest's 'Buy' button looms large

With 70 million users eager to discover new products, the online bulletin board could be on the verge of revolutionizing e-commerce. 

By Ian P. Murphy • Feb. 18, 2015

Facebook introduces new dynamic product ads

The social media site's product ads will change depending on viewers' Web activity and interests. 

By Ian P. Murphy • Feb. 18, 2015

Pinterest bans affiliate links

The online bulletin board claims the move will improve the user experience.

By Ian P. Murphy • Feb. 17, 2015

Pinterest set to introduce 'Buy' button: report

With 70 million users expressing their interests, the virtual bulletin board is a natural for e-commerce. 

By Ian P. Murphy • Feb. 13, 2015

Mobiquity, ShopAdvisor team up to target mall shoppers

Beacon technology and mobile apps will alert consumers of nearby deals. 

By Ian P. Murphy • Feb. 13, 2015

Ikea is 'cutting through the clutter' with in-house emoticon app

The emoticons will help solve household communication problems caused by clutter, the Swedish retailer says. 

By Ian P. Murphy • Feb. 12, 2015