As back-to-school shoppers stick to physical stores, online marketing still key

According to a recent survey, many shoppers, and their kids, do a lot of their pre-purchase research on the web before they head to brick-and-mortars.

By Daphne Howland • Aug. 31, 2015

Instagram adds to the square, rolls out horizontal and vertical formats

The move will likely enhance cross-platform campaigns in the photo-sharing app. 

By Ian P. Murphy • Aug. 31, 2015

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Wal-Mart launches holiday layaway two weeks early

The early launch is tied to the release of new Star Wars toys and collectibles, which are expected to take center stage during this year's holiday season. 

By Ian P. Murphy • Aug. 28, 2015

Is personalized content a marketer's dream?

Personalized content appears to be effective when it comes to all sorts of important measures like engagement, response, and even conversions.

By Daphne Howland • Aug. 28, 2015

Target ramps up Star Wars fever with new nostalgic site

ShareTheForce.com will collect Star Wars memories from fans ahead of the highly-anticipated movie's holiday release. 

By Ian P. Murphy • Aug. 27, 2015

Why email deliverability should be top of mind for all marketers

Deliverability is not an email marketing topic that leads most marketers' concerns, but when your email doesn’t make it into clients' inboxes, it might as well not have even been sent.

By David Kirkpatrick • Aug. 26, 2015

Ikea promotes 2016 catalog with wacky antics in Canada, Germany

The German ad features critique of the new tome from a renowned book critic. 

By Ian P. Murphy • Aug. 25, 2015

Alibaba teams up with Uber in China for mobile dressing rooms

Large vehicles drove through the streets of three Chinese cities last weekend, in a bid to show that the Taobao marketplace sells plenty of authentic merchandise.

By Daphne Howland • Aug. 25, 2015

Style.com ready to merge magazine content, shopping

Condé Nast’s e-commerce initiative promises to merchandise experiences straight from magazine pages. 

By Ian P. Murphy • Aug. 25, 2015

Gap's turnaround to focus on product before marketing

Gap Inc. spent $131 million on marketing in the second quarter, $11 million less than it did in the comparable quarter of 2014.

By Ian P. Murphy • Aug. 24, 2015

Goodwill counters new competition with boutique-style stores

The charity re-sale giant is taking a page from for-profit rivals to appeal to younger shoppers.

By Daphne Howland • Aug. 24, 2015

Lands' End courting millennial consumers with stylish new look

The company is going after a "lost generation" of young adults with new ads and merchandise.

By Ian P. Murphy • Aug. 24, 2015

Retail analytics startup IntelligenceNODE raises $4M in funding

The analytics platform promises to streamline merchandising across channels. 

By Ian P. Murphy • Aug. 20, 2015

Is Under Armour a 'trademark bully'?

As the sports apparel retailer is learning, sometimes even legit brand protection can be a public relations mistake.

By Daphne Howland • Aug. 20, 2015

Retailers are finding that 'sustainable' sells

As demand increases, more retailers are pointing consumers to ecofriendly and cause-conscious products in their stores. 

By Ian P. Murphy • Aug. 19, 2015

Survey: Marketplace sites own top of funnel

Consumers are more likely to initiate their shopping journey on a multiple-brand marketplace or their favorite website, according to the new survey. 

By Ian P. Murphy • Aug. 19, 2015

Report outlines four types of millennial consumer

Contrary to popular belief, not all of the 85 million-strong demographic are digital extroverts, the report says. 

By Ian P. Murphy • Aug. 18, 2015

Refinery29 debuts 'Here and Now' to boost brands' access to influencers

Refinery29’s new influencer network, Here and Now, will allow marketers to tap into YouTube, Pinterest and Instagram talent.

By David Kirkpatrick • Aug. 17, 2015

Another Target merchandising executive is leaving

The news comes as the company retools its grocery and pharmacy strategy. 

By Ian P. Murphy • Aug. 17, 2015

Back-to-school advertising continues despite seasonal creep

But marketers are scaling back on longer ad schedules and the length of commercials. 

By Ian P. Murphy • Aug. 17, 2015

Global Brands looks to China for sales

The company is in talks with e-commerce giants Alibaba and JD.com. 

By Ian P. Murphy • Aug. 13, 2015

Amazon to eliminate Product Ads

The marketplace suggests using Sponsored Products and text ads instead. 

By Ian P. Murphy • Aug. 13, 2015

Why shopping apps are struggling to break out

While apps are a great way to build loyalty, retailers are still limited by the small amount of apps a consumer will actually use regularly on their phones. 

By Ian P. Murphy • Aug. 12, 2015

Instagram poses an attractive bet for fashion and beauty brands

Instagram is a key social media platform for fashion brands and a driver of ad revenue for parent company Facebook.

By David Kirkpatrick • Aug. 12, 2015

Facebook brings new ad formats to mobile apps

The social network also expanded targeting options for third-party advertisers. 

By Ian P. Murphy • Aug. 12, 2015