Marketing: Page 185
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Retrieved from Nike on September 22, 2016
Nike: Self-lacing HyperAdapt shoe a hit, new models coming soon
Advancements in manufacturing could get future editions to market more quickly, and potentially at a lower cost than the current $720 price tag, Nike said.
By Dan O'Shea • Jan. 9, 2017 -
Under Armour teams with NFL's Tom Brady for high-tech sleepwear
The sleepwear includes “bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep.”
By Dan O'Shea • Jan. 5, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Wal-Mart names Haworth new media shop
The agency's role will extend into non-traditional areas including strategic partnerships as media investment evolves for retailers.
By David Kirkpatrick • Jan. 4, 2017 -
Deep Dive
The 7 trends that will shape apparel retail in 2017
Technology, integration, innovation and personalization will be all the rage in fashion retail during the year ahead.
By Lara Ewen • Jan. 4, 2017 -
Retrieved from Nike on January 04, 2017
Nike signs top-ranked golfer Jason Day to apparel, shoe deal
The announcement comes several months after the sports gear goliath said it would stop making golf equipment, such as clubs and balls.
By Dan O'Shea • Jan. 3, 2017 -
Struggling Rue21 elevates execs to 'transform the customer experience'
Brett Trent will fill the newly-created CMO spot, yet Fitch analysts have named the teen retailer as one of seven retailers in imminent danger of going bankrupt.
By Daphne Howland • Jan. 3, 2017 -
Athleta debuts latest chapter in 'Power of She' ad narrative
The newest commercial in the athleisure retailer's ongoing advertising campaign features a 98-year-old yoga instructor.
By Dan O'Shea • Jan. 2, 2017 -
Pokemon Go comes to the Apple Watch
The announcement comes just days after game developer Niantic announced Pokemon Go retail partnerships with Starbucks and Sprint.
By Dan O'Shea • Dec. 22, 2016 -
Deep Dive
The retail winners and losers of 2016
Some retailers spent the year readying for the industry's future, while others grappled with the ghosts of its past. Here are the companies, technologies and trends that soared or sank in 2016.
By Corinne Ruff • Dec. 22, 2016 -
Lidl eyes small-format stores with online order pickup
The new Lidl Express concept incorporates a dedicated in-store location for customers to pick up online orders and shop for fresh products.
By Dan O'Shea • Dec. 22, 2016 -
Deep Dive
The new look of fashion: How 2016 made over apparel retail
Amazon disrupted and dominated apparel throughout the year, but it wasn't the only trendsetter: Mobile made waves, omnichannel became omnipresent — and much more.
By Lara Ewen • Dec. 21, 2016 -
Wal-Mart holiday videos hit more than 75M views on YouTube
Paid media and a holiday-themed channel are driving views for the retailer.
By David Kirkpatrick • Dec. 20, 2016 -
Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing
As location data becomes more essential during key moments, brands are staking out their territory.
By David Kirkpatrick • Dec. 19, 2016 -
American Eagle, Aerie debut bots for bra browsing, holiday shopping
Customers may browse bra styles using filters like fit, style or occasion. The bot also promotes company culture through photos, videos and social media.
By Dan O'Shea • Dec. 18, 2016 -
Obama signs law protecting negative consumer reviews
The legislation makes it easier for customers to post honest assessments of retailers, restaurants and other businesses by shielding them from threats of legal action and/or monetary damages arising from negative feedback.
By Daphne Howland • Dec. 16, 2016 -
Deep Dive
5 tech trends that transformed retail in 2016
Artificial intelligence and related breakthroughs steered retailers toward more effective customer engagement, while virtual reality and augmented reality redefined how shoppers experience the world.
By Dan O'Shea • Dec. 15, 2016 -
Under Armour expands connected footwear lineup
Automatic run tracking technology from the athletic apparel retailer's MapMyRun mobile app and global digital running community provides runners with workout and fatigue data.
By Dan O'Shea • Dec. 14, 2016 -
Report: Coach inks $10M branding, design deal with pop star Selena Gomez
Former Disney star Gomez is a surprise pick for the new face of Coach considering she previously collaborated with struggling discount chain Kmart.
By Daphne Howland • Dec. 14, 2016 -
Kohl's to stay open 107 hours straight before Christmas
The end of the marathon opening, Super Saturday, falls on both Christmas Eve and the first night of Hannukah, but heavy discounts could hurt margins.
By Daphne Howland • Dec. 14, 2016 -
Adidas makes 3D-printed running shoe available for sale via Confirmed app
The 3D Runner, priced at $333 per pair, includes "an engineered 3D web structure with dense zones in high force areas and less dense zones in the low force areas, allowing for the optimum level of performance."
By Dan O'Shea • Dec. 13, 2016 -
L'Oreal builds out influencer marketing with shoppable video
The beauty brand taps tech firm dubdub for video content that can "generate direct sales."
By David Kirkpatrick • Dec. 13, 2016 -
Nielsen, Foursquare connect online ads with physical stores
The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.
By David Kirkpatrick • Dec. 12, 2016 -
How Costco appeals to millennials and Gen Z without specifically targeting them
Execs attribute its appeal among young consumers to a focus on organics and partnerships with coupon websites like LivingSocial.
By Carolyn Heneghan • Dec. 12, 2016 -
Holiday discounts up 52% over last year, returns surging
Retailers should brace themselves for reduced margins and more returns than last year, according to DynamicAction’s Retail Holiday 2016 Index.
By Daphne Howland • Dec. 12, 2016 -
Sears, Wayfair under fire for merchandise decorated with Hindu imagery
Rajan Zed, president of the Universal Society of Hinduism, says the image of Hindu deity Ganesha should be found only in temples or home shrines — not on items where people or dogs would sleep or put their feet.
By Daphne Howland • Dec. 12, 2016