Marketing: Page 185


  • Pinterest CEO: Revenues to triple this year, IPO not imminent

    Ben Silbermann said the social media site is instead taking time to scale its advertising business and user base.

    By Oct. 27, 2016
  • Fanatics scores major expansion of NHL apparel deal

    The athletic apparel retailer is becoming the official manufacturer of a broad range of National Hockey League apparel and headwear, and also wil operate on-site retail stores at marquee NHL events.

    By Oct. 26, 2016
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Under Armour unveils Curry 3 shoe, touts new fabric tech

    The shoe promises advances in directional strength as well as innovations in fit, impact absorption and traction.

    By Oct. 23, 2016
  • Deep Dive

    What marketers need to know about virtual reality — and why it may be worth a try

    Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention. 

    By Peter Adams • Oct. 19, 2016
  • Walmart's Vudu expands with free ad-supported movie streaming

    The retailer hopes to attract advertisers and a wider audience with Movies on Us.

    By David Kirkpatrick • Oct. 19, 2016
  • Under Armour, Fanatics reportedly score key MLB licensing deal

    The brands are slated to produce on-field jerseys for Major League Baseball beginning in 2020, displacing current licensees Nike and Majestic Athletic.

    By Oct. 17, 2016
  • WPP programmatic division set to buy Triad Retail Media

    The deal will extend the reach of Xaxis into a growing niche category. 

    By David Kirkpatrick • Oct. 14, 2016
  • Pinterest touts 150M monthly users, marketing enhancements

    The social media site has been working diligently to prove its worth to marketers ahead of a widely anticipated initial public offering.

    By Oct. 13, 2016
  • Abercrombie & Fitch isn't just for cool kids anymore

    In its largest-ever advertising campaign, the teen retailer is rebranding to the friendly phrase, "This is Abercrombie & Fitch."  

    By Oct. 13, 2016
  • Deep Dive

    Can Snapchat be marketer friendly?

    Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working. 

    By David Kirkpatrick • Oct. 12, 2016
  • Sears perks up Shop Your Way program ahead of holidays

    Members will be privy to a special holiday pricing guarantee and a bonus in-store sales event.

    By Oct. 12, 2016
  • North Face debuts San Francisco pop-up spotlighting streetwear

    The Urban Exploration store features protective gear tailored to urban consumers, a departure from the retailer's usual outdoor focus.

    By Oct. 11, 2016
  • Deep Dive

    Why Best Buy is betting big on virtual reality

    This holiday season, the electronics retailer is greatly expanding in-store Oculus Rift demonstrations. Is the VR market finally set for explosive growth?

    By Oct. 6, 2016
  • Heading into holidays, Amazon and Google showdown plays out in ads

    Google’s announcement of an AI-integrated home assistant yesterday followed Amazon’s launch of an enormous Alexa campaign.

    By Peter Adams • Oct. 5, 2016
  • Kik eyes social shopping future with expanded bot support

    Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.

    By David Kirkpatrick • Oct. 5, 2016
  • Walgreens debuts Beauty Enthusiast loyalty rewards

    Members will receive rewards points on purchases, as well as opportunities to receive free samples, exclusive promotions and new product information.

    By Oct. 5, 2016
  • Criteo acquires e-commerce ad exhange HookLogic for $250M

    HookLogic partners with retailers including Wal-Mart, Target, Costco and Best Buy to sell sponsored ads that appear in product search results on their web pages.

    By Oct. 4, 2016
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    Casper
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    Deep Dive

    Why Casper got into bed with West Elm

    The mattress phenomenon and the home furnishings retailer are hoping their partnership has all the makings of a sleeper hit.

    By Lara Ewen • Oct. 4, 2016
  • Deep Dive

    What retailers can learn from J.C. Penney's turnaround — and Lands' End's turn for the worse

    Both J.C. Penney and Lands’ End have taken dramatic steps to reinvent their brands for a new era of retail. The similarities end there.

    By Jason Ankeny • Oct. 3, 2016
  • Wal-Mart taps former Target agency Haworth for $900M media account

    The world's largest retailer spent nearly $1 billion on measured media last year, according to market research firm Kantar Media.

    By Oct. 3, 2016
  • Target launches new website for tech startup pitches

    The new web portal promises to help emerging companies more effectively communicate their concepts to the retail giant.

    By Sept. 29, 2016
  • Research: Conversion from paid Facebook campaigns rises for 68% of retailers

    Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.

    By David Kirkpatrick • Sept. 29, 2016
  • Sears offers Shop Your Way points to Uber riders, drivers

    Sears Auto Centers also will serve as one of Uber's Preferred Maintenance Providers for its fleet of drivers, offering exclusive discounts and points. 

    By Sept. 28, 2016
  • Report: Amazon Echo to use streaming music as loss leader

    In a potential bid to move more Echo devices for the holidays, the company is undercutting the market with a subscription of $5 a month.

    By David Kirkpatrick • Sept. 28, 2016
  • Report: Apple pushes ahead with plans for Echo-like device

    If the digital personal assistant devices become popular, they could reshape how consumers shop online, play media and interact with internet-enabled technology in the home.

    By Davide Savenije • Sept. 28, 2016