Zappos new ad surprises 1,900 Hanover households with gifts

Zappos employees deliver boxes full of merchandise under the cover of darkness in the new video.  

By Ian P. Murphy • Dec. 7, 2015

Michael Kors partners with Tasting Table for shoppable content

Feature in the online magazine Tasting Table features cocktails, Kors click-throughs.

By Ian P. Murphy • Dec. 4, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Nick Cannon to lead creative for reborn RadioShack

The entertainer will develop new products and events for the struggling electronics retailer. 

By Ian P. Murphy • Dec. 3, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 2, 2015

Portlandia stars lighten up the kids' table in Old Navy holiday ads

Fred Arimsen and Carrie Brownstein receive some advice on their holiday style in the new spot. 

By Ian P. Murphy • Dec. 2, 2015

Amazon smokes rivals on Cyber Monday social media buzz

In many facets of retail, Amazon is often lurking as an dominating innovator and influencer in several areas, from proprietary hardware to fulfillment. Add social media to the list.

By Daphne Howland • Dec. 2, 2015

Kohl's sweepstakes dominates Twitter chatter over Black Friday weekend

The social promotion helped the retailer bring customers from their mobile phones to Kohl's stores. 

By Ian P. Murphy • Dec. 1, 2015

Despite risks, brands try out Periscope to reach millennials

Some brands are testing live streams despite the presence of hecklers.

By Ian P. Murphy • Nov. 30, 2015

More retailers tap social for holiday ads

Another retailer, J. Crew, looks to Instagram to boost holiday sales. 

By Ian P. Murphy • Nov. 30, 2015

Last-minute tips for holiday marketing campaigns

Retailers should segment customers and switch up content to sell beyond Black Friday. 

By Ian P. Murphy • Nov. 25, 2015

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

Macy's to offer enhanced Thanksgiving parade content via Twitter

The retailer will offer behind-the-scenes footage and more in a test of Twitter Moments. 

By Ian P. Murphy • Nov. 25, 2015

Google refines AdWords feature with data on store visits

The search engine company is trying to make itself useful to both shoppers and retailers on Black Friday.

By Daphne Howland • Nov. 25, 2015

5 mistakes from Black Friday past—and how retailers can avoid them

The enormous opportunity that is Black Friday comes laden with potential pitfalls that retailers have experienced all too often. 

By Daphne Howland • Nov. 24, 2015

Macy's and Target are ramping up their social media holiday marketing campaigns

Thanks to Facebook, retailers are turning up their social media advertising this season.

By David Kirkpatrick • Nov. 24, 2015

REI's #OptOutside 'movement' a hit on social media

Several companies, parks, and other organizations have joined REI in opting out of Black Friday.

By Daphne Howland • Nov. 24, 2015

Nordstrom, Sephora lead social media engagement in November

The chains attracted three times the actions of the next-best brands, Shareablee says.  

By Ian P. Murphy • Nov. 24, 2015

Target makes a big social media push for the holidays

The retailer appears to be taking full advantage of its social media marketing budget, which is up 30%.

By Daphne Howland • Nov. 24, 2015

Early holiday ads can be effective, consumers say

Almost half of online shoppers had viewed a holiday ad by Nov. 4, according to an AYTM survey. 

By Ian P. Murphy • Nov. 24, 2015

Facebook's latest targeting segment: Holiday shoppers

Facebook’s holiday shopping ad target segment will run from Thanksgiving to New Year’s Day.

By David Kirkpatrick • Nov. 23, 2015

Survey: Retailers fail to respond to 83% of social media messages

Sprout Social's latest index finds customer engagement is lacking and misplaced. 

By Ian P. Murphy • Nov. 19, 2015

Does values-based marketing really work?

Forming a values-based connection with a target audience can help strengthen customer loyalty, create brand advocates, and increase engagement. And: it sells.

By Natalia Angulo • Nov. 18, 2015

Black Friday social chatter up 20% over last year: Salesforce

Salesforce Marketing Cloud's Social Studio team is tracking conversations on social media ahead of the Black Friday shopping holiday weekend.

By Natalia Angulo • Nov. 18, 2015

Survey finds teens favor Forever 21 as top brand

Victoria's Secret, Nike, and H&M also make the top 10 spots in the survey polling teens in-the-know. 

By Ian P. Murphy • Nov. 18, 2015

Sales of Wal-Mart's Patti LaBelle pies skyrocket after viral video

Singer James Wright's video is not the stuff of corporate marketing, yet it's a marketer’s dream: fun and hugely effective.

By Daphne Howland • Nov. 18, 2015