Marketing: Page 184
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H&M unveils Wes Anderson holiday short starring Adrien Brody
The fast-fashion retailer's hire of idiosyncratic filmmaker Anderson is quite a coup.
By Daphne Howland • Nov. 29, 2016 -
Dick's Sporting Goods' latest software acquisition is a GameChanger
The mobile scoring app gives users live updates on player performance and instant game recaps for 165,000 amateur baseball and softball teams.
By Dan O'Shea • Nov. 28, 2016 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Retrieved from Target on November 25, 2016
UPDATE Mobile shoppers fuel surging Black Friday online sales
Online sales reached $490 million on Black Friday morning, with mobile generating 57% of visits and a hearty 40% chunk of sales, according to Adobe Digital Insights.
By Corinne Ruff, Jason Ankeny • Nov. 25, 2016 -
Deep Dive
6 shopping trends that will dominate Black Friday 2016
Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here's what merchants need to know.
By Jason Ankeny • Nov. 22, 2016 -
Lowe's, b8ta partner for smart home store-in-store program
The home improvement retailer is spotlighting its Iris home energy management line alongside more than 40 other products from companies like Amazon, Lutron, Nest and Ring.
By Dan O'Shea • Nov. 21, 2016 -
Google Shops set to roll out in Best Buy Canada locations
The stores-within-stores are designed to showcase consumer electronics like the Google Pixel smartphone and also intended to foster a community feeling.
By Dan O'Shea • Nov. 20, 2016 -
Lowe's promotes Black Friday deals via Facebook Live
The event, hosted by Drew and Jonathan Scott of the HGTV show "Property Brothers," revealed deals between comedy bits and interactions with viewers.
By Dan O'Shea • Nov. 20, 2016 -
Staples, Managed by Q partner to deliver more office services
The office supplies retailer will now connect customers in major U.S. cities to Managed by Q’s network of office services firms, including IT support staffers, cleaners, handymen and even workplace yoga instructors.
By Dan O'Shea • Nov. 17, 2016 -
Facebook testing multi-product retail ads in news feeds
The new ads use a primary image or video along with related product images underneath. Clicking brings up a second page with additional products, and another click leads to the retailer's website.
By Dan O'Shea • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign signals an attempt by the retailer to counteract some of the negativity on the internet after the presidential election.
By David Kirkpatrick • Nov. 15, 2016 -
Wayfair expands virtual reality universe with IdeaSpace
The application, developed for Google’s new Daydream mobile VR platform, allows customers to shop a variety of virtual, custom-designed rooms.
By Dan O'Shea • Nov. 13, 2016 -
Ikea calls Uber and influencers for hearty 'Friendsgiving' promotion
The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones.
By Chantal Tode • Nov. 11, 2016 -
Kohl's takes aim at urban millennials, fast fashion with k/lab
The "trend" team behind the new line will scour social media to determine what designs are hot and what kind of clothes it should be selling, then move quickly to get them into the production pipeline.
By Dan O'Shea • Nov. 10, 2016 -
Wal-Mart rolls out mobile-exclusive Black Friday deals
With shopping visits on mobile devices set to outpace desktops this holiday season, the retail giant is steering deals and discounts to its flagship application.
By Corinne Ruff • Nov. 10, 2016 -
Study: Retailers abandon generic mobile coupons during holidays
Only 8% of chief marketing officers plan on using generic mobile coupons this year, compared to 34% in 2015.
By David Kirkpatrick • Nov. 8, 2016 -
Adidas rolls out 3D-printed shoe made from recycled ocean waste
About 7,000 pairs of the UltraBoost Uncaged Parley will available at a price of $220 each in mid-November from Adidas stores and the company’s website.
By Dan O'Shea • Nov. 6, 2016 -
Fanatics, Uber deliver Cubs gear on demand after team delivers World Series title
Almost 30 vehicles hit Chicago streets stocked with official Cubs championship-themed merchandise available for sale through the Uber app.
By Dan O'Shea • Nov. 3, 2016 -
Deep Dive
Why mobile marketing is harder than ever — and what you can do about it
From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users.
By Chantal Tode • Nov. 2, 2016 -
Shoppable photos coming soon to Instagram
Images can be tagged with pricing information and product descriptions, and will link directly to brand websites for purchase.
By Peter Adams • Nov. 1, 2016 -
Ikea gets real with new American Dream ad campaign
The “We Help You Make It” campaign purports to portray “real people in real living situations that anyone could relate to.”
By Daphne Howland • Nov. 1, 2016 -
Restoration Hardware opens interactive retail experience, gallery in Las Vegas
The four-level store features artistic installations of home furnishings and a professional workspace that allows customers, designers and architects to conceptualize and customize a home.
By Dan O'Shea • Oct. 31, 2016 -
Nintendo apologizes for Pokemon Go Plus retail shortage
"Demand far exceeded our expectations and production has not caught up, leading to product shortages," a Nintendo official said.
By Dan O'Shea • Oct. 30, 2016 -
Target boosts Spanish-language ads for the holidays
The retailer is boosting spending on Spanish-language television ads by 67% this year to reach an increasingly important segment of its customer base.
By Daphne Howland • Oct. 28, 2016 -
GNC CEO bemoans 'badly broken business model'
The embattled nutritional supplement retailer missed expectations for Q3 earnings and sales, posting steep same-store drops.
By Daphne Howland • Oct. 28, 2016 -
Deep Dive
The home advantage: Can Google catch up to Amazon in digital assistants?
Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands.
By Chantal Tode • Oct. 27, 2016