Survey shows US is a nation of red retail and blue retail

In the end, the best color a retailer can hope for when it comes to sales is green.

By Daphne Howland • Dec. 22, 2015

Is late December the new Black Friday?

Black Friday was once a make-or-break day for retailers. But these days more shoppers take their sweet time shopping for the holidays.

By Daphne Howland • Dec. 21, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Wal-Mart's holiday ad campaign wins in video views

A list of top holiday video views includes three campaigns from the big-box retailer. 

By Ian P. Murphy • Dec. 21, 2015

Wal-Mart taps new marketing chief

The company is turning to company veteran Tony Rogers, who may be set to make some big changes to the retailer’s U.S. marketing approach.

By Daphne Howland • Dec. 21, 2015

Macy's, Target ads are big winners in holiday social video

Retailers are responsible for nine of the 10 most-viewed ads on YouTube. 

By Ian P. Murphy • Dec. 18, 2015

Buyable Pins now feature price-drop notifications

Pinterest's latest revenue-generating idea alerts shoppers to lowered prices. 

By Ian P. Murphy • Dec. 18, 2015

Why beacons' bright light dimmed in 2015 — and what's next

Beacons were the hot tech of 2015 that no longer seem so alluring. But retailers with a broader mobile strategy could still find them useful.

By Daphne Howland • Dec. 17, 2015

E-commerce tech company Mabaya wins $2.5 million in seed funding

The targeting software helps sites monetize online "shelf space."

By Ian P. Murphy • Dec. 16, 2015

Matching user interest, Pinterest to concentrate on retail advertising

The bulletin board's support of retail advertisers is based off the majority of pinning activity. 

By Ian P. Murphy • Dec. 16, 2015

For Net-a-Porter's first iPhone app, users will pay for content

Net-a-Porter’s new iPhone app joins its existing print and iPad versions and will be free to download, which will be both ad- and subscriber-supported.

By David Kirkpatrick • Dec. 15, 2015

The North Face's product search is now more like a conversation

The computer filters selections based on question-and-answer sessions. 

By Ian P. Murphy • Dec. 15, 2015

Are New York's extravagant holiday windows worth the effort?

A longtime tradition, New York's department store holiday displays still draw the crowds. But what about sales? 

By Kelsey Lindsey • Dec. 14, 2015

Kohl's 'Yes2You' loyalty program is fashioning results

The chain's loyalty initiative sources 80% of purchases to existing customers. 

By Ian P. Murphy • Dec. 14, 2015

Retail ads, both controversial and not, pull in engagement this season

Bloomingdale's and Endeka ads lead in creating social media conversations so far this year. 

By Ian P. Murphy • Dec. 14, 2015

Amazon pitches Prime membership with miniature horse's help

The lonely animal's anguish is assuaged by the two-day delivery of a pet door from Amazon. 

By Ian P. Murphy • Dec. 11, 2015

Wal-Mart CMO to step down amid plans for broad marketing overhaul

The retailer will bring on longtime Target veteran Michael Francis as a marketing consultant.

By Kelsey Lindsey • Dec. 10, 2015

Study: 50% of shoppers searching Amazon make a purchase

Another study finds a huge Amazon search advantage. 

By Daphne Howland • Dec. 10, 2015

Amazon introduces 'Expert Articles' to support products

The themed articles spotlight products available in various categories. 

By Ian P. Murphy • Dec. 9, 2015

Giving Tuesday: How retailers used the holiday to lift customer engagement

The socially responsible answer to Black Friday offers retailers a powerful branding opportunity. 

By Ian P. Murphy • Dec. 9, 2015

Pinterest scoops up The Hunt, Pext to lift e-commerce and ad offerings

Pinterest is banking on its newly-acquired team members from The Hunt and Pext to help bolster organic and promoted searches.

By David Kirkpatrick • Dec. 9, 2015

Instagram's Marquee ads produce big boost for Michael Kors

Advertising recall jumped more than 20% in four countries on the ads. 

By Ian P. Murphy • Dec. 9, 2015

#AskLaneBryant Twitter discussion goes awry

Many customers took the opportunity to complain about high prices, low quality, and a lack of style they say the retailer brings to plus-size women.

By Daphne Howland • Dec. 9, 2015

E-commerce brings a boost to Girl Scout cookie sales

The organization stemmed sales declines with its first-ever Digital Cookie program.

By Ian P. Murphy • Dec. 9, 2015

Coupon offers up 15% Black Friday weekend

RetailMeNot says almost 70% of deal-seekers used mobile devices.

By Ian P. Murphy • Dec. 8, 2015

Nike inks first-ever lifetime deal with LeBron James

James has been signed with Nike for 12 years, but this deal shows that the sportswear retail company believes he’ll be a draw well beyond his playing days.

By Daphne Howland • Dec. 8, 2015