Marketing: Page 15
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Scott Olson via Getty Images
What’s the winning formula for a loyalty program?
Sephora, PetSmart and Famous Footwear operate loyalty programs that lean into data to meet customers’ interests and preferences.
By Rosalyn Page • Oct. 7, 2024 -
Courtesy of Amazon
Amazon launches suite of visual search features
The e-commerce giant added five new tech features so shoppers can conduct faster and more precise product searches.
By Tatiana Walk-Morris • Oct. 3, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Bath & Body Works
Bath & Body Works teams up with ‘Emily in Paris’ for the holidays
A limited-time collection of 50 products inspired by the Netflix series will debut in stores and online in November.
By Kaarin Moore • Oct. 3, 2024 -
Courtesy of Ashley
Ashley, Samsung partner on smart home experience
The furniture retailer’s Brentwood, Tennessee, store is the first to showcase the interactive showroom, with plans for expansion underway.
By Tatiana Walk-Morris • Oct. 2, 2024 -
Courtesy of JCPenney
J.C. Penney names consulting chief marketing officer to bolster turnaround plan
Veteran marketer Marisa Thalberg describes the 122-year-old retailer as “ripe for brand reinvigoration.”
By Peter Adams • Oct. 2, 2024 -
Courtesy of The National Retail Federation
Top retail conferences in 2025
Topics this year include AI, consumer trends and brand loyalty.
By Retail Dive Staff • Updated Jan. 24, 2025 -
Courtesy of L Brands
Bath & Body Works expands fabric care collection to all US stores
The collection features laundry detergent and scent boosters, and the company hinted at further home fragrance products in the future.
By Tatiana Walk-Morris • Oct. 1, 2024 -
vgajic via Getty Images
PwC expects 7% bump in average holiday spending, increased traffic to stores
Despite easing inflation, however, consumers remain selective and motivated by price.
By Daphne Howland • Oct. 1, 2024 -
"Nordstrom wing of the Fashion Centre at Pentagon City" by Ben Schumin is licensed under CC BY-SA 2.0
Simon taps influencers to draw Gen Z to the mall
A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer.
By Nate Delesline III • Oct. 1, 2024 -
Kohl’s kicks off holiday shopping with October deals event
The department store joins other major retailers offering fall promotions with its “3 Days of Deals” sale.
By Tatiana Walk-Morris • Sept. 30, 2024 -
Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
“Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.”
By Chris Kelly • Sept. 30, 2024 -
Nate Delesline III/Retail Dive
Party City cuts prices on 2K items ahead of the holidays
The celebrations and events retailer said it’s responding to consumers, who continue to feel budgetary pressure.
By Nate Delesline III • Sept. 27, 2024 -
Courtesy of Business Wire
ColumnThe Weekly Closeout: L’Occitane CEO departs and Crocs partners with Squishmallows
The beauty retailer created an office of the CEO to lead in the interim, while the footwear collab features three shoe designs and several Jibbitz charms.
By Retail Dive Staff • Sept. 27, 2024 -
Peyton Bigora/Retail Dive
What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the personal data they do gather, an Albertsons privacy official said.
By Peyton Bigora • Sept. 27, 2024 -
Courtesy of Dillard's
Lulus partners with Dillard’s amid wholesale push
The brand will launch a special occasion collection at the department store in time for homecoming, with a prom assortment planned for next year.
By Daphne Howland • Sept. 27, 2024 -
miniseries via Getty Images
Most holiday shoppers will buy a gift for themselves this year
Consumers will spend over $1,200 on gifts, food, decor and experiences for the season, according to JLL, and roughly 83% will buy something for themselves.
By Tatiana Walk-Morris • Sept. 27, 2024 -
FreshSplash via Getty Images
Online holiday sales in the US to hit record $240.8B: Adobe Analytics
The number of purchases done on mobile devices is expected to grow more than 10% compared to last year and will make up 53.2% of all online shopping.
By Howard Ruben • Sept. 26, 2024 -
Nate Delesline III/Retail Dive
Lowe’s to offer October members-only sale
In a company first, the retailer is offering early deals for loyalty program customers.
By Nate Delesline III • Sept. 26, 2024 -
Courtesy of Lego
Lego to host online, in-store gaming workshops for kids
The interactive programs will be held at select stores next month, while online events are hosted by gaming influencer Kennedy Rose.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Kendall Davis/Retail Dive
Podcast
The Backroom: The state of the art of couponing
The team discusses a recent deep dive into the movement, led by deal-hunting influencers, and what it means for consumers and retailers alike.
By Retail Dive Staff • Sept. 26, 2024 -
Permission granted by Kay Jewelers
Kay Jewelers to revamp store fleet amid new brand positioning
In a bid to attract younger shoppers, the retailer is updating stores, adding a new product collection and focusing its branding on authentic relationships.
By Nate Delesline III • Sept. 25, 2024 -
Courtesy of Fytted
Fytted launches virtual fitting room tool
The app allows users to virtually try on clothing from over 600 brands including Free People, Lululemon and J. Crew.
By Tatiana Walk-Morris • Sept. 25, 2024 -
Courtesy of Depop
Depop can now generate product descriptions from just one photo
Sellers on the secondhand fashion marketplace can now use generative AI to populate product attributes for listings, including category, color and brand.
By Tatiana Walk-Morris • Sept. 24, 2024 -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of the holidays
Gellé Frères, a French skin care retailer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Courtesy of Pacsun
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 23, 2024
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