Marketing: Page 15
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Retrieved from Business Wire.
Amazon Fresh gets new private brand, expanded Prime savings
The updates, which also include a revamped online storefront, highlight the retailer’s continued efforts to bolster the grocery banner.
By Peyton Bigora • Sept. 10, 2024 -
Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Sept. 10, 2024 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
Chief Marketing Officer Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Courtesy of Walmart
Walmart kicks off multicity fashion tour
The retailer will bring its Style Tour to over 40 stops across the U.S. as a way to “shorten the distance between inspiration and commerce.”
By Tatiana Walk-Morris • Sept. 9, 2024 -
Courtesy of Nike
Nike depicts drudgery of running in latest leg of comeback campaign
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
By Peter Adams • Sept. 9, 2024 -
AndreyPopov via Getty Images
Sponsored by Adobe5 ways Buy Now, Pay Later can boost your business
Buy Now, Pay Later (BNPL) has moved from a novel option to a must-have for retailers that aim to meet the demands of modern consumers.
Sept. 9, 2024 -
Courtesy of Jesse Liaw
Arc’teryx opens largest flagship to date
The 14,164-square-foot store is located at 580 Broadway in New York City and will feature both new and refurbished products.
By Howard Ruben • Sept. 6, 2024 -
Kaarin Vembar / Retail Dive/Retail Dive
ColumnThe Weekly Closeout: Under Armour hires (another) Adidas vet and Bluemercury turns 25
The athletics retailer appointed a new leader in its Europe, the Middle East and Africa division, while the beauty company refreshed its online presence.
By Retail Dive Staff • Sept. 6, 2024 -
Retrieved from Piqsels.
Simon expands, rebrands online outlet marketplace as ShopSimon
The digital marketplace is adding sale and discounted merchandise to its outlet offering of over 360 retailers.
By Tatiana Walk-Morris • Sept. 6, 2024 -
Courtesy of Ernesta
DTC rug brand Ernesta opens second showroom
The company has opened a location in Bethesda, Maryland, in an area that has increasingly become popular for other DTC brands opening stores.
By Howard Ruben • Sept. 5, 2024 -
Ethan Swope via Getty Images
Birkenstock program members spend 25% more than other consumers
The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.
By Kristen Doerer • Sept. 5, 2024 -
Permission granted by StockX
Walmart expands marketplace offerings with StockX sneaker deal
The big-box retailer executive Manish Joneja said the broadened assortment should draw more buyers.
By Nate Delesline III • Sept. 5, 2024 -
Courtesy of Kohl's
Kohl’s launches family-focused brand platform
The department store wants to highlight authentic moments with families to showcase its wide-ranging product assortment.
By Tatiana Walk-Morris • Sept. 5, 2024 -
Courtesy of L Brands
Bath & Body Works’ semi-annual sale ‘fell short of our expectations’
As a result, the company is evaluating its approach to the event, including the timing, marketing and messaging.
By Kaarin Moore • Sept. 4, 2024 -
Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Courtesy of Savage X Fenty
Rihanna’s Savage X Fenty debuts at Selfridges
The move marks the inclusive lingerie brand’s first brick-and-mortar presence abroad.
By Daphne Howland • Sept. 3, 2024 -
Justin Sullivan via Getty Images
Bath & Body Works to launch generative AI fragrance finder
The retailer plans to leverage large language models and data to increase customer traffic and sales over time.
By Lindsey Wilkinson • Sept. 3, 2024 -
Courtesy of Miniso
Miniso unveils 200th US location in Santa Monica, California
The company now has stores in 20 U.S. states as it pursues a plan to open between 900 and 1,100 new stores globally in 2024.
By Tatiana Walk-Morris • Sept. 3, 2024 -
Courtesy of Abercrombie & Fitch
ColumnThe Weekly Closeout: Pacsun names CFO, Abercrombie posts ‘record’ Q2 net sales
The teen retailer hired BowFlex, Inc. veteran Aina Konold, while the apparel company saw sales increase 21% year over year to $1.1 billion.
By Retail Dive Staff • Aug. 30, 2024 -
Courtesy of Walmart
Walmart Marketplace expands into premium beauty, collectibles and pre-owned categories
As the retailer vies for collectibles shoppers and share in the secondhand market, it faces competition from established players like eBay.
By Tatiana Walk-Morris • Aug. 29, 2024 -
Caroline Jansen/Retail Dive
What lies ahead for Bonobos under new ownership
The DTC darling has changed hands several times over the past decade. Does that matter?
By Caroline Jansen • Aug. 28, 2024 -
Courtesy of Stitch Fix
At Stitch Fix, stylists move into the spotlight
In its quest to stem sales declines, the apparel box retailer has overhauled its customer experience model.
By Daphne Howland • Aug. 27, 2024 -
Sitthiphong via Getty Images
How chatbots can personalize self-service interactions
Generative AI chatbots are well-suited to draw on customer metadata and company knowledge bases to personalize self-service experiences.
By Bryan Wassel • Aug. 27, 2024 -
Courtesy of Haus Laboratories by Lady Gaga
Lady Gaga’s Haus Labs beauty line launches in Sephora at Kohl’s
The department store is continuing to pour resources into its Sephora partnership to draw more customers amid sales declines.
By Tatiana Walk-Morris • Aug. 27, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
By Daphne Howland • Aug. 26, 2024
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