Target to test contextual ads in ChatGPT, including through Roundel

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption. 

By Peter Adams • Feb. 12, 2026

Nordstrom enlists luxury brands for 125th anniversary celebration

The department store is celebrating the whole year, with activations from the likes of Chanel and Christian Louboutin, limited-edition products and an even bigger Anniversary Sale. 

By Tatiana Walk-Morris • Feb. 11, 2026

Explore the Trendline➔

A look at the 2026 holiday season

From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

By Retail Dive staff

American Eagle offers creators rewards to keep content flowing

The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing. 

By Peter Adams • Feb. 11, 2026

The latest evolution at Victoria’s Secret is an expanded T-shirt bra line

According to Victoria’s Secret Brand President Anne Stephenson, the retailer has updated craftsmanship and is leaning into products that are both comfortable and sexy.

By Dani James • Feb. 11, 2026

Target names COO, chief merchant

CEO Michael Fiddelke announced his successor to lead operations and is transitioning the retailer to a single chief merchandising officer structure.

By Dani James • Feb. 10, 2026

Anta plots first US flagship

Located in California’s Beverly Hills, the store will serve as Anta’s “brand hub” and comes just days after its parent company bought a stake in Puma.

By Cara Salpini • Feb. 9, 2026

Lulus expands to all Nordstrom stores

The move comes after the fashion brand extended its wholesale presence in Urban Outfitters and Dillard’s.

By Howard Ruben • Feb. 9, 2026

Ulta Beauty taps women athletes for marketing push

The retailer teamed up with six athletes for its Ulta Beauty Roster as a way to show the “transformative power of both sport and beauty.” 

By Tatiana Walk-Morris • Feb. 9, 2026

Lowe’s adds kids workshops to its loyalty program

The home improvement retailer is building out its MyLowe’s Rewards program with “great member-only moments,” Senior Vice President of Digital Commerce Joe Cano said.

By Bryan Wassel • Feb. 9, 2026

The Home Depot debuts Material List Builder AI

The technology helps its Pro customers quickly generate project material lists from voice prompts, emails, texts or existing documents. 

By Tatiana Walk-Morris • Feb. 6, 2026

Saks Global brings back Neiman Marcus exec to oversee marketing, e-commerce

Cheryl Han, who joined Saks Global’s leadership early last year but left months later, has taken the dual role of chief marketing and digital officer.

By Daphne Howland • Feb. 6, 2026

The Weekly Closeout: Layoffs jump in January and Walmart hits $1 trillion market cap

Last month was the biggest dip in hiring since the Great Recession. Meanwhile, the big-box retailer reached a milestone. 

By Retail Dive Staff • Feb. 6, 2026

Coty partners with OpenAI

The company is weaving AI throughout its business as the technology serves as “an efficiency enhancer” for creativity and strategic thinking.

By Tatiana Walk-Morris • Feb. 5, 2026

Supergoop taps Peloton vet as chief marketing officer

The appointment of Lauren Weinberg to the top marketing post comes on the heels of Melis del Rey becoming CEO at the end of 2025.

By Howard Ruben • Feb. 4, 2026

Arc’teryx brings on Tommy Hilfiger vet as first chief brand officer

Avery Baker has been appointed to the newly created role. Meanwhile, the outdoor clothing company’s new general manager for EMEA is from Celine. 

By Howard Ruben • Feb. 3, 2026

QVC introduces new beauty, wellness products

The categories are a top priority for 2026, as parent company QVC Group continues to execute on a turnaround.

By Tatiana Walk-Morris • Feb. 3, 2026

Claire’s names chief brand officer

Michelle Goad, who most recently served in an executive role at Gap Inc., is tasked with transforming the tween retailer's mall-oriented store footprint.

By Dani James • Feb. 3, 2026

Levi’s launches immersive pop-up experience ahead of the Super Bowl

The event in the brand’s hometown of San Francisco runs through Saturday and highlights the area’s music, fashion and sports connections.

By Howard Ruben • Feb. 3, 2026

The Vitamin Shoppe opens AI-enabled store in NYC

The location debuts the company’s Shoppe Advisor, an AI-powered discovery tool that focuses on in-store education, engagement and personalization. 

By Tatiana Walk-Morris • Feb. 2, 2026

The Weekly Closeout: Valentine’s Day spending to top $29B, Merit to raise prices

Consumers are budgeting roughly $200 on gifts for the holiday, per NRF, while the beauty brand is increasing prices on select products.

By Retail Dive Staff • Jan. 30, 2026

Crocs puts self-expression over algorithmic sameness with new platform

Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over digital drudgery. 

By Peter Adams • Jan. 29, 2026

Target expands beauty assortment, adds 60 new brands

The mass retailer is refreshing its beauty space in stores and hosting in-person events as it winds down its partnership with Ulta. 

By Dani James • Jan. 28, 2026

Home Depot’s key to great AI experiences? Ensure it remains an authority

The retailer started early and will continue to evolve its AI efforts “so that the brand voice shows up the way we want it to,” CIO Angie Brown said.

By Bryan Wassel • Jan. 28, 2026

How Macy’s is flexing its Style Crew affiliate program beyond social media

The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.

By Jessica Hammers • Jan. 28, 2026

Moleskine opens first neighborhood concept store in US

The Upper East Side location in New York City represents a strategic shift in the company’s retail approach in America. 

By Howard Ruben • Jan. 27, 2026