Marketing: Page 14
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Kaarin Vembar/Retail Dive
Walmart plots October sales event to compete with Target, Amazon
The retailer is giving its Walmart+ members a 12-hour head start on shopping deals that will open to everyone on Oct. 8.
By Nate Delesline III • Sept. 20, 2024 -
Ezra Acayan via Getty Images
More than half of US Gen Zers are headed to TikTok Shop this season
Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.
By Xanayra Marin-Lopez • Sept. 19, 2024 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Daphne Howland/Retail Dive
Macy’s beefs up marketing team
Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.
By Daphne Howland • Sept. 19, 2024 -
Courtesy of Amazon
Amazon adds PayPal payment option to Buy with Prime
The e-commerce retailer also said Buy with Prime merchants will soon be able to display real-time delivery estimates in their TikTok ads.
By Tatiana Walk-Morris • Sept. 19, 2024 -
Courtesy of Instacart
Instacart focuses on diversifying tech, brand partners to fuel growth
The company is expanding its advertising base to include emerging brands and growing its retail partnerships by providing more services, CEO Fidji Simo said at a conference.
By Catherine Douglas Moran • Sept. 18, 2024 -
Nate Delesline III/Retail Dive
Gartner: 32% of holiday shoppers will start before November
But 21% of those surveyed said they plan to reduce their holiday spending this year as high inflation continues to squeeze consumers.
By Nate Delesline III • Sept. 18, 2024 -
Courtesy of Lovesac
In category expansion, Lovesac introduces the AnyTable
The product was designed to complement the home furnishing brand’s customizable couches and can be used as an in-line, end or coffee table.
By Howard Ruben • Sept. 18, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand’s first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 18, 2024 -
Courtesy of Dane Tashima for Anthropologie
Anthropologie unveils holiday house in NYC
Anthro Perks members can visit the immersive space and purchase products through QR codes placed in each room.
By Tatiana Walk-Morris • Sept. 18, 2024 -
Retrieved from YouTube on September 18, 2024
Deep DiveHow couponing communities are still thriving
Though it's been over a decade since TLC aired Extreme Couponing, shoppers are still deal-hunting — the methods have just changed.
By Xanayra Marin-Lopez • Sept. 18, 2024 -
Courtesy of Amazon
Amazon announces October Prime Big Deal Days dates
The sales event, which is slated to run Oct. 8 and Oct. 9, comes about a month and a half ahead of Black Friday and Cyber Monday.
By Nate Delesline III • Sept. 17, 2024 -
Courtesy of Florence by Mills Fashion
Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom
The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.
By Howard Ruben • Sept. 17, 2024 -
Courtesy of Shein
Shein to highlight fall-winter collections in shoppable livestream fashion show
“Shein Live: Front Row” will be livestreamed across Facebook, X, YouTube and Instagram on Sunday.
By Tatiana Walk-Morris • Sept. 17, 2024 -
Courtesy of Azazie
Christian Siriano, Azazie collaborate on bridal collection
At a New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with the DTC bridal brand.
By Lara Ewen • Sept. 17, 2024 -
Permission granted by Target
Target wants to hire 100K people for the holidays
The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.
By Nate Delesline III • Sept. 16, 2024 -
Big Lots brings back ‘Black Friday Fridays’
The retailer, which filed for bankruptcy last week, announced the return of the deals event offering up to 50% off select items every Friday through Dec. 6.
By Howard Ruben • Sept. 16, 2024 -
Courtesy of Zoey Grossman
Victoria’s Secret brings back its VSX activewear line
The collection includes sports bras, leggings and ready-to-wear apparel like trench coats, catsuits and T-shirts.
By Howard Ruben • Sept. 13, 2024 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Sephora North America names next CFO and Petco’s losses grow
Ten-year company veteran Delphine Herve will take on the position at the beauty retailer. Meanwhile, the pet retailer saw net loss surge by 70% in Q2.
By Retail Dive Staff • Sept. 13, 2024 -
Ross switches up its merchandising leadership team
The discount retailer promoted two longtime employees to the chief merchant positions at its Ross and DD’s Discounts banners.
By Kaarin Moore • Sept. 13, 2024 -
Courtesy of Macy's
Macy’s unveils Mode of One menswear brand
The apparel line is the latest private label debut from the department store, part of a years-long effort to reach new customers and drive sales.
By Daphne Howland • Sept. 12, 2024 -
Courtesy of Carhartt
Carhartt names new marketing and creative VP
Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.
By Laurel Deppen • Sept. 12, 2024 -
Courtesy of Shopify
Roblox, Shopify partner to sell physical products in the metaverse
This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.
By Tatiana Walk-Morris • Sept. 12, 2024 -
Courtesy of L'Occitane en Provence
L’Occitane opens Manhattan boutique, plans more store openings this fall
The 891-square-foot store features a variety of services and is one of five boutiques the company plans to open in the surrounding area this fall.
By Tatiana Walk-Morris • Sept. 11, 2024 -
Permission granted by Shoe Carnival
The big switch: Why Shoe Carnival is flipping some of its stores into Shoe Stations
In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.
By Kaarin Moore • Sept. 11, 2024 -
Courtesy of J.C. Penney
J.C. Penney debuts apparel line for women who use wheelchairs
The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.
By Tatiana Walk-Morris • Sept. 10, 2024
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