Marketing: Page 126


  • Why retailers are flooding the Sunshine State

    Rapid population growth in Florida, particularly among millennials, is escalating a battle royale among specialty players, discounters and conventional chains.

    By Krishna Thakker • May 15, 2019
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    Versed
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    Clean beauty brand to launch at 1,400 Target stores

    The first brand from Offspring Beauty, a subsidiary company connected to Who What Wear, touts clean ingredients and low prices for its entry into the space.

    By May 14, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Sponsored by Omnisend

    Three reasons to adopt an omnichannel marketing strategy, backed by data

    While omnichannel marketing sounds great in theory, many ecommerce marketers are having trouble justifying its implementation.

    May 14, 2019
  • Sears' new logo panned by customers

    The rebranding campaign comes as the retailer tries to shake off years of turmoil and negative publicity. 

    By May 13, 2019
  • Instagram unveils curated @shop account to showcase online merchants

    The new account will feature community trends including fashion, beauty and home decor.

    By Robert Williams • May 13, 2019
  • Column

    Retail Therapy: #Class runs through this company's veins

    Bask, a New York-based brand, unveiled a beach towel and blazer hybrid that makes looking pretentious this summer easier. 

    By May 10, 2019
  • Nike runs shoppable Snapchat lens to support women’s soccer

    On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.

    By Robert Williams • May 10, 2019
  • Exterior of a Belk storefront.
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    Courtesy of Belk
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    Deep Dive

    Belk lays its 130-year legacy on the line

    The department store thrived in the South for over a century. Now it's turning to a New York agency to rebrand for a new retail era.

    By May 8, 2019
  • Google Search upgrades AR and Lens features

    The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.

    By Robert Williams • May 8, 2019
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    Factory PR / Color&Co
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    L'Oréal extends personalization push with DTC at-home hair color brand

    Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.

    By Natalie Black (Koltun) • May 8, 2019
  • Victoria's Secret free to trademark 'first love'

    The planned name for a personal care line appears to memorialize last year's skirmish between the lingerie stalwart and online upstart ThirdLove.

    By May 7, 2019
  • Google tests shoppable recommendations in YouTube videos, The Information reports

    Nike and Ulta Beauty reportedly have tested the ad unit that lets consumers buy from the Google Express marketplace, unnamed sources told the publication.

    By Robert Williams • May 6, 2019
  • H&M ends print catalog after 39 years

    The fast fashion retailer stated that the change is related to its ongoing sustainability goals.

    By May 3, 2019
  • Column

    Retail Therapy: Welcome to the world of fanny pack Crocs

    Although visually acceptable footwear has never been a concern for the shoe retailer, this latest style does the unimaginable.

    By May 3, 2019
  • Target, Walmart envision radically different futures for their growing media businesses

    The big-box rivals both made their NewFronts debuts this week, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

    By Peter Adams • May 3, 2019
  • Pokémon Pass app trades virtual rewards for Target visits

    Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

    By Robert Williams • May 2, 2019
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    Brooke Lark via Unsplash
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    Opinion

    It’s about trust: Why Google, Instagram and Facebook want you to smile for the camera

    Retailers and brands should be using pictures to capture sales and increase conversion, writes Performics' Burcu Agma.

    By Burcu Agma • May 2, 2019
  • Foot Locker, Champion team up for esports apparel, in-store competition and streaming

    Five esports teams will compete in a tournament on May 18 that will be broadcast on Twitch.

    By Barry Levine • May 2, 2019
  • Thinx now sold at b8ta stores

    In an exclusive shared with Retail Dive, the period underwear brand's CEO called brick and mortar "critical" to expanding sales.

    By May 1, 2019
  • Deep Dive

    A brush with change: 4 CEOs restyling beauty and personal care

    What do Madison Reed, Glamsquad, Function of Beauty and Native have in common? They're all digital natives successfully operating in a crowded space.

    By May 1, 2019
  • Shopify adds Facebook dynamic ads, Snapchat Story Ads

    Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

    By Laura Klepacki • April 30, 2019
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    Unsplash
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    Study: Instagram sponsored posts surge 150%

    Walmart, Target, Nike, Sephora and Amazon rounded out the top brands mentioned in #ad-tagged posts.

    By Robert Williams • April 30, 2019
  • Fabletics opens NYC pop-up

    Last summer, Kate Hudson's activewear brand announced a massive brick-and-mortar expansion as physical stores boost sales online and off.

    By April 29, 2019
  • Column

    Retail Therapy: Steve Madden's sky high plan to keep the '90s alive

    In a totally unsolicited move, the brand is releasing an exclusive collection of the iconic "Slinky" platform sandals at Urban Outfitters.

    By April 26, 2019
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    Down to Shop
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    Down to Shop bets on custom video to sell products

    The new shopping app invites customers to purchase while watching comedic videos about a daily featured product.

    By Lisa Rowan • April 25, 2019