Gap CMO exits after less than a year

Alegra O'Hare, who was tapped last February from Adidas, is leaving as the company revamps the brand's marketing role.

By Daphne Howland • Updated Jan. 24, 2020

Market research: A glance into the strategy of DTC furniture brand Article

Director of Marketing Duncan Blair talks about the allure of podcasts and the brand's approach to fostering loyalty.

By Cara Salpini • Jan. 22, 2020

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Retail Therapy: The candle that proves even Goop can outdo itself

Gwyneth Paltrow's lifestyle-commerce brand released a $75 product, which claims, "This smells like my vagina."

By Caroline Jansen • Jan. 17, 2020

Segmentation is dead!

Customer segmentation has long been a pillar of campaign planning and audience building, but truly personalized experiences require more than traditional segmentation.

Jan. 17, 2020

Under Armour taps celebrity athletes for global ad campaign

"We want to be a really quiet company and a really loud brand," founder and executive chairman Kevin Plank said at the NRF's Big Show.

By Dianna Christie , Daphne Howland • Jan. 15, 2020

How Target and Reebok reinvigorated loyalty with a data-driven playbook

Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult, but necessary, decisions in devising a turnaround.

By Peter Adams • Jan. 15, 2020

Sephora, Rent the Runway aim to unlock social’s growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020

Crate and Barrel halts holiday TV ads for the first time

At NRF's Big Show, CEO Neela Montgomery said the retailer refocused marketing dollars on social channels like Instagram.

By Caroline Jansen • Jan. 14, 2020

30 minutes with Article's top marketing execs

This DTC brand wants to make shopping in the category easy. How? By limiting choice and taking back control of the last mile.

By Cara Salpini • Jan. 14, 2020

Keeping pace: A timeline of two years in athletics retail

From major executive departures to innovative store concepts and corporate culture incidents, here are a few of the biggest recent industry events.

By Cara Salpini • Jan. 13, 2020

Retail Therapy: Hinge wants you to destroy its products in the name of love

The dating service wants users to "delete" its merchandise — along with its app — once they find true love.

By Caroline Jansen • Jan. 10, 2020

Lululemon names Nike veteran first chief brand officer

Nikki Neuburger spent 14 years at the global sportswear giant and oversaw the Nike Membership division, among other things.

By Cara Salpini • Jan. 9, 2020

P&G snaps up women's shaving disruptor Billie

The CPG giant wants to invigorate its grooming business by combining consumer insights, digital capabilities and innovation with another DTC buy.

By Robert Williams • Jan. 9, 2020

Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

In a statement, the retailer's CEO, Marvin Ellison, called out Thalberg's expertise in building "culturally resonant brands."

By Peter Adams • Jan. 8, 2020

Sally Beauty recruits influencers in brand, app upgrade

The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.

By Robert Williams • Jan. 8, 2020

Cadillac, Amazon showcase cloud-based car shopping concept at CES

The collaboration uses tech to deliver personalized and 3D interactive experiences throughout the car buying journey.

By Dianna Christie • Jan. 7, 2020

Retail Therapy: The retail moments we left in 2019

We saw everything from a designer's spat with the toy maker of "Pooey Puitton" to Starbucks unveiling an Instagram-able drink. Here's to hoping 2020 is less disappointing.

By Caroline Jansen • Jan. 6, 2020

Retail Therapy: Vita Coco helps ring in 2020 on a more pleasant note

In honor of National Hangover Day, the coconut water brand gave away kits to help ease party-goers' troubles.

By Caroline Jansen • Jan. 3, 2020

A 2020 guide to smart discounting

Polly Wong, managing partner at Belardi Wong, offers tips for crafting customer offers while avoiding discount fatigue and harm to the bottom line.

By Polly Wong • Dec. 23, 2019

Retail Therapy: The best (and worst) retail moments this holiday season

From Tiffany's $112,000 Advent calendar to Neiman Marcus' champagne-filled gift guide, retailers held nothing back. This week, we recap our favorites.

By Caroline Jansen • Dec. 23, 2019

Retail Therapy: Asos pins itself to absurdity

The fast-fashion website is selling a pair of safety pins it's marketing as earrings in hopes of securing consumers' dollars.

By Caroline Jansen • Dec. 20, 2019

Neiman Marcus unwraps shoppable video starring Taraji P. Henson

The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."

By Dianna Christie • Dec. 19, 2019

Instagram influencer marketing activity jumps 48%, study finds

The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity. 

By Robert Williams • Dec. 17, 2019

Retail Therapy: Smirnoff's dreaming of an 'Iced' Christmas

The beverage company formed a partnership with a premium home goods brand that's as fake as the products described in the collection.

By Caroline Jansen • Dec. 13, 2019

Amazon turns to Refinery29, celebs for holiday attention

Its sales will no doubt be robust, but when it comes to marketing during the season, the e-commerce giant is at something of a disadvantage.

By Daphne Howland • Dec. 9, 2019