DSW’s debut hashtag challenge on TikTok racks up 1.3B views

The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.

By Robert Williams • July 28, 2020

Retail Therapy: Starburst goes all-in on self-care

Leaning into the pink Starburst meme, the Mars Wrigley brand released a kit to help consumers feel like their best selves.

By Caroline Jansen • July 24, 2020

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.

By Peter Adams • July 21, 2020

Target, L’Oréal, Ralph Lauren test Snapchat’s new brand profile pages

The new feature gives marketers a permanent home to build a following and directly engage with app users.

By Robert Williams • July 20, 2020

Instagram Shop launches with Facebook Pay at checkout

A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.

By Robert Williams • July 20, 2020

Crisis Management: Why Madison Reed launched a new product in a pandemic

The company's online business "exploded" as the coronavirus hit the U.S., but its men's line had already been in the works for months.

By Cara Salpini • July 20, 2020

Retail Therapy: Target, Zappos launch new collections with inclusivity in mind

The mass merchant brought back its adaptive Halloween costumes, while the shoe retailer is selling single shoes or shoes in differing sizes.

By Caroline Jansen • July 17, 2020

Ulta launches Conscious Beauty initiative

Starting in the fall, the beauty retailer will certify brands under various pillars, like cruelty free, vegan and sustainable packaging.

By Cara Salpini • July 16, 2020

Retail Therapy: Burger King brews up the perfect combo

In partnership with Danish craft brewer Mikkeller, the fast-food chain created a nonalcoholic beer, The King's Cup, to serve in Denmark and Sweden.

By Caroline Jansen • July 10, 2020

SKU'd: Does Gap have a Kanye West problem?

From "College Dropout" to presidential hopeful. If you hitch your brand to a mercurial superstar you better be ready for the ride. 

By Kaarin Moore • July 10, 2020

Nike opens latest store concept: Nike Rise

The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.

By Cara Salpini • July 10, 2020

How COVID-19 boosted QVC, HSN and livestreaming

As the veteran telecommerce networks adapt to the challenges of the pandemic, other brands are catching up to the future of livestreaming.

By Tatiana Walk-Morris • July 9, 2020

CVS offers gifts to shoppers who link mobile app to loyalty rewards

The retailer is one of several companies that are encouraging shoppers to use their smartphones for loyalty programs that drive repeat business. 

By Robert Williams • July 7, 2020

Walmart hosts virtual summer camp, drive-in movies to keep families entertained

Through experiences powered by its mobile app, the retailer aims to connect with parents trying to keep their kids engaged this summer.

By Dianna Christie • July 7, 2020

DTC brands struggled with profitability prior to COVID-19. Now what?

While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit.

By Caroline Jansen • July 6, 2020

Adidas HR chief out as employees seek more diversity

In a statement on her departure, Karen Parkin said that "to unify the organization it would be better for me to retire and pave the way for change."

By Cara Salpini • July 1, 2020

Will the protests be a turning point for diversity in athletics retail?

The backlash and resulting action at top sportswear brands is a microcosm of an issue that's being tackled with renewed force in every area of retail.

By Cara Salpini • June 30, 2020

Google extends free product listings to search results

Free listings for brands and retailers are part of the search giant's increased push into e-commerce.

By Robert Williams • June 30, 2020

Bollé unleashes sunglass try-on experience on Instagram

The AR feature has a viewpoint for each camera on a smartphone, and helps customers find nearby retailers that carry the brand.

By Robert Williams • June 30, 2020

Retail Therapy: Lush UAE develops a product to make hand washing a breeze

The cosmetics brand created a soap designed to dissolve in 30 seconds, which it will provide for free across Dubai through a partnership with Deliveroo.

By Caroline Jansen • June 26, 2020

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

North Face, Patagonia, REI boycott Facebook after calls from civil rights groups

Others have since joined the #StopHateforProfit campaign, which seeks to pressure the social network to be more aggressive in removing hate speech.

By Robert Williams • Updated June 24, 2020

Google unveils shoppable video ads for YouTube

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

By Robert Williams • June 23, 2020

David’s Bridal, Popwallet partner for marketing via mobile wallets

The effort will allow customers to obtain offers and deals directly on their smartphones.

By Tatiana Walk-Morris • June 22, 2020

Retail Therapy: Busch takes inspiration from Willy Wonka in latest campaign

The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can.

By Caroline Jansen • June 19, 2020