Marketing: Page 104


  • External shot of a Restoration Hardware storefront.
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    The image by wpktsfs is licensed under CC BY-SA 3.0
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    A closer look at RH’s Aspen ‘ecosystem’

    The brand last week made an investment into a major Colorado real estate development, which includes stores, restaurants, residences and a spa.

    By Jan. 14, 2021
  • Bed Bath & Beyond taps Target, Macy's vets to build out its marketing team

    Jim Reath will serve as senior vice president of marketing, while Kristi Argyilan will act as senior vice president of brand innovation.

    By Jan. 13, 2021
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Ads on Facebook may not be that important for brands after all, Forrester data shows

    An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year. 

    By Jan. 13, 2021
  • Person with a mask on looks into a store window while holding shopping bags.
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    andreswd via Getty Images
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    Deep Dive

    9 retail trends to watch in 2021

    The pandemic will continue to reshape the industry and accelerate trends from consumer preferences to industry norms and structures in the year ahead. 

    By , , , , , Maria Monteros • Jan. 12, 2021
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    Courtesy of J.C. Penney
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    J.C. Penney revamps activewear private brand as the category surges

    The department store, fresh out of bankruptcy, is upgrading its private labels and introducing new ones, a strategy Target has pursued with great success.

    By Jan. 8, 2021
  • Ben & Jerry's launches ice cream into stratosphere for tie-in with Netflix's 'Space Force'
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    Courtesy of Ben & Jerry's
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    Column

    Retail Therapy: 6 retail moments we're happy to have left in 2020

    While the pandemic disrupted nearly every aspect of our lives, there was one thing we all could count on: brands cashing in on absurdity.

    By Jan. 8, 2021
  • Athleta launches into sleepwear
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    Permission granted by Athleta
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    As comfort clothing grows, Athleta launches into sleepwear

    The Gap-owned brand pitched sleepwear as a "natural extension" that could introduce new customers to its products.

    By Jan. 6, 2021
  • DTC brand Mack Weldon has found success in the pandemic
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    Permission granted by Brooks; Edited by Danielle Ternes/Retail Dive

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    Crisis Management: How a bad Q1 and a small assortment turned into a good year for Mack Weldon

    The DTC brand's bottoms business is up "well over 100%" year over year as the company capitalizes on comfort clothing trends.

    By Jan. 5, 2021
  • Walmart transforms stores to focus on digital.
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    Courtesy of Walmart
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    Walmart boosts new advertisers on media network by 40%

    A self-serve platform that launched in January is now responsible for half of the retail chain's ad revenue from sponsored products.

    By Robert Williams • Dec. 22, 2020
  • Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok

    While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity rose, Klear found.

    By Chris Kelly • Dec. 22, 2020
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    Retrieved from Party City on December 18, 2020
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    Column

    Retail Therapy: Party City says 'FU' to 2020

    As the year that was defined by disruption and uncertainty comes to a close, the retailer is gearing up for the celebration of a lifetime.

    By , Maria Monteros • Dec. 18, 2020
  • With an end to pandemic struggles in sight, beauty looks toward a prettier future

    Unlike apparel, which will face a longer recovery, beauty could be back to 2019 levels by the first half of 2021, according to McKinsey.

    By Dec. 17, 2020
  • Rebag launches micro store retail format in NYC.
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    Courtesy of Rebag
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    Rebag opens micro-store in NYC

    Customers can both shop and sell their luxury accessories at the new 180-square-foot store at The Shops at Columbus Circle. 

    By Dec. 17, 2020
  • Instagram adds Shopping in Reels feature.
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    Courtesy of Instagram
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    Instagram debuts Shopping in Reels

    Brands and creators can tag products in the videos they post, which users are able to view or purchase from directly.

    By Tatiana Walk-Morris • Dec. 15, 2020
  • Bed Bath & Beyond, Shipt partner on same-day delivery promotion

    Free, same-day delivery will be available for a limited time as part of an effort to help customers beat the holiday shipping rush. 

    By Tatiana Walk-Morris • Dec. 15, 2020
  • A Revlon display in a store
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    "Revlon" by Mike Mozart is licensed under CC BY 2.0
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    Revlon names new CMO after financing deal

    Martine Williamson returns to the beauty brand, this time as chief marketing officer.

    By Maria Monteros • Dec. 14, 2020
  • Lively's store in Austin, Texas
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    Permission granted by Lively
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    'We're about millimeters in terms of fit': How Wacoal and Lively found a shared purpose

    Michelle Cordeiro Grant's startup was acquired last year by the department store mainstay, but the two have more in common than appears at first blush.

    By Dec. 14, 2020
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    Retrieved from Ikea Canada on December 10, 2020
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    Column

    Retail Therapy: Ikea flatpacks its way into the holidays

    The Swedish furniture retailer created a kit to transform some of its most famous furniture pieces into easily assembled sweet treats.

    By Dec. 11, 2020
  • Tastemade, Thanksgiving, chef Frankie
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    Retrieved from Tastemade on November 23, 2020
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    Tastemade feasts on shoppable video as mobile viewership grows

    Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.

    By Robert Williams • Dec. 11, 2020
  • David's Bridal unveils loyalty program

    The service allows brides to accrue points for gifts like honeymoons and luxury handbags, with the help of wedding guests and friends.

    By Tatiana Walk-Morris • Dec. 9, 2020
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    Retrieved from Ikea on December 08, 2020
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    Ikea halts production of catalog after 70 years

    The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels.

    By Dec. 8, 2020
  • The Mission Brand Alliance holiday catalog
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    Permission granted by United by Blue
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    Why 20 brands are sending out a joint holiday catalog this season

    Born out of the crisis of the pandemic, the Mission Brand Alliance is looking to push consumers to other values-driven brands by banding together.

    By Dec. 7, 2020
  • Levi's unveils shoppable clothes for Snapchat's Bitmoji avatars
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    Courtesy of Snap
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    Levi’s unveils clothes for Snapchat Bitmoji and their real-life counterparts

    The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.

    By Robert Williams • Dec. 7, 2020
  • Walgreens debuts retail media network, with revamped loyalty program front and center

    The pharmacy chain follows chief rival CVS in pushing an ad engine that looks to seize on growing marketer demand for first-party data to support digital ads.

    By Peter Adams • Dec. 7, 2020
  • Belk offers virtual festivities for the holidays

    Activities include phone calls from Santa, a social media decorating contest and surprise gift cards tied to its in-store and curbside pickup services. 

    By Tatiana Walk-Morris • Dec. 4, 2020