Is the DTC brand aesthetic bad for business?

Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

By Cara Salpini • Nov. 16, 2020

'It's a violation of an implicit psychological contract': Why DTC culture issues hit hard

Many DTCs have faced criticism for workplace issues. Part of the problem may be that they promised something better.

By Cara Salpini • Nov. 16, 2020

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

The power of YouTube in the era of COVID-19

Consumers are turning to new and unfamiliar retailers; YouTube, in particular, is uniquely positioned to help retailers connect with consumers and drive meaningful engagement.

By Sarah Travis and Elliott Nix • Nov. 16, 2020

Dick's Sporting Goods debuts '10 Days of Black Friday'

The retailer introduced mobile checkout and return stations and has a plan to manage lines to alleviate shopping concerns due to COVID-19. 

By Tatiana Walk-Morris • Nov. 13, 2020

Retail Therapy: Whole Foods, Progressive partner to 'insure' a bad Thanksgiving

With the holiday looking different this year — and many embarking on cooking the meal for the first time — the two teamed up to help with kitchen mishaps.

By Caroline Jansen • Nov. 13, 2020

Target's free loyalty program nears 80M members 1 year after launch

Customers have flocked to Target Circle after the retailer created a rewards program decoupled from its branded credit card.

By Ben Unglesbee • Nov. 12, 2020

Claire's unveils first loyalty program

The retailer joins other companies in enticing consumers with loyalty incentives to further customer engagement during a pandemic. 

By Tatiana Walk-Morris • Nov. 12, 2020

Bluestar buys Ascena's Justice brand for $90M

The owner of Hurley, Bebe and Brookstone had to up its bid for the tween brand to buy it at a bankruptcy auction. 

By Ben Unglesbee • Nov. 11, 2020

Bed Bath & Beyond extends Black Friday, Cyber Monday sales

Through BOPIS, curbside pickup and same-day delivery services, the retailer aims to streamline the shopping experience this holiday season. 

By Tatiana Walk-Morris • Nov. 11, 2020

Kate Spade turns to Tinder exec for CMO

Analysts have been keeping a close eye on the brand, which hasn't managed to replicate the turnaround executed by its fellow Tapestry brand Coach.

By Daphne Howland • Nov. 11, 2020

Guitar Center looks to inspire music buffs with new social video series

A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season.

By Tatiana Walk-Morris • Nov. 10, 2020

Rite Aid leans on pharmacists in rebranding effort

The drugstore is also embracing its potential as a beauty retailer, placing beauty ambassadors in some stores with a "spa-like" environment.

By Daphne Howland • Nov. 9, 2020

Allbirds to raise prices on Black Friday to fight climate change

Following in the footsteps of other environmentally conscious companies, the DTC brand is using the shopping day to take a stand against consumerism.

By Cara Salpini • Nov. 9, 2020

Out-market competitors with faster media planning and buying

The secret to out-marketing the competition: a faster media planning & buying cycle.

Nov. 9, 2020

Old Navy offers Black Friday deals early, adds in-store safety measures

The retailer will close on Thanksgiving and promote holiday deals beyond Black Friday and Cyber Weekend.

By Tatiana Walk-Morris • Nov. 6, 2020

Retail Therapy: Gap misses the mark in post-Election Day tweet

The now-deleted post depicted a half-red, half-blue hoodie getting zipped up with the message, "The one thing we know, is that together, we can move forward."

By Caroline Jansen • Nov. 6, 2020

Lego's holiday campaign focuses on digital, e-commerce channels

With shoppable ad formats and Spotify playlists, the effort is well-suited to consumer behavior during the pandemic.

By Aaron Baar • Nov. 6, 2020

Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

Along with ads starring Catherine O'Hara and Annie Murphy, the company created a digital hub to help consumers shop from home.

By Tatiana Walk-Morris • Nov. 5, 2020

Amazon unveils 'The Show Must Go On' holiday ad campaign

The e-commerce giant started pushing holiday deals this fall and created 100,000 temporary positions to prepare for the shopping season. 

By Tatiana Walk-Morris • Nov. 4, 2020

Dollar General announces single-day holiday sales event

With the Nov. 13 event, the company joins other retailers that have rolled out discounts ahead of Black Friday. 

By Tatiana Walk-Morris • Nov. 4, 2020

Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive

Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.

By Chris Kelly • Nov. 4, 2020

Bankrupt Stein Mart has a $4M bid for its IP

Setting the baseline for a Nov. 18 auction is Retail Ecommerce Ventures, which may keep Stein Mart alive online after liquidation.

By Ben Unglesbee • Updated Nov. 11, 2020

B8ta acquires retail-as-a-service startup Re:store

The deal comes after B8ta announced corporate layoffs during the early days of the pandemic.

By Tatiana Walk-Morris • Nov. 2, 2020

3 data partnerships to jumpstart in 2021

Companies that work toward a future state of building, owning and enriching a complete view of the consumer through data partnerships will win.

Nov. 2, 2020

Retail Therapy: Babe Wine creates Election Night Survival Kit

To help cope with uncertainty on Nov. 3, the brand released a pack that includes a "Scream Here" pillow and a stress ball.

By Caroline Jansen • Oct. 30, 2020