DTC


  • Picture of Hoka One One store in Los Angeles.
    Image attribution tooltip
    Courtesy of Hoka

    Ugg, Hoka stepped up DTC activity in Q3

    Deckers is focused on having 50% of the business be direct to consumer, with the channel seeing an 18.7% increase during the quarter.

    By Feb. 6, 2023
  • Jenna Ortega wears clothes from Adidas Sportswear.
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    Courtesy of Adidas

    Adidas launches first new label in five decades

    Adidas Sportswear is fronted by new brand ambassador Jenna Ortega, and features tracksuits and other everyday looks.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • Picture of the main characters in Amazon's series Harlem.
    Image attribution tooltip
    Courtesy of Mielle

    Mielle creates haircare bundles based on ‘Harlem’ characters

    The partnership the Prime Video show comes just weeks after Procter & Gamble announced plans to acquire the haircare brand.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • Faherty storefront in Washington, D.C.'s Georgetown neighborhood
    Image attribution tooltip
    Caroline Jansen/Retail Dive

    ‘The music has stopped’: A look at venture capital in retail

    VC funding in retail declined in 2022, and a slew of layoffs in 2023 paints a bleak picture. But it could just signal a return to normal.

    By Feb. 6, 2023
  • Brown haired person smiles and holds a bright pink Loops package
    Image attribution tooltip
    Permission granted by Loops

    Skincare brand Loops expands into Target nationwide

    The decision to work with the mass retailer was influenced by customer input, according to Loops CEO Meg Bedford.

    By Feb. 5, 2023
  • The facade of Our Place's Melrose Avenue location
    Image attribution tooltip
    Courtesy of Our Place

    Our Place continues retail expansion with new LA store

    The DTC cookware brand opened its first store around two months ago on Abbot Kinney Boulevard.

    By Feb. 3, 2023
  • A collection of personal care products on a white background.
    Image attribution tooltip
    Courtesy of CVS Health

    CVS launches beauty and personal care brand

    CVS Pharmacy wants to target its broad customer base with affordable products through its new private label, One+Other.

    By Tatiana Walk-Morris • Feb. 3, 2023
  • Person in a silver dress with blonde hair signing a book
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    Robin Marchant / Stringer via Getty Images

    Ariana Grande to buy her beauty brand’s assets from Forma Brands for $15M

    The singer’s brand, R.e.m. Beauty, entered into a licensing agreement with the company in December 2020.

    By Feb. 2, 2023
  • Tracee Ellis Ross sits in a blue dress behind a lineup of her haircare.
    Image attribution tooltip
    Courtesy of Business Wire

    Macy’s to sell Tracee Ellis Ross’ haircare brand online, in stores

    The move marks Pattern’s first partnership with a department store and adds to its growing list of retail partners, which include Ulta and Sephora.

    By Tatiana Walk-Morris • Feb. 2, 2023
  • Blue and white striped pattern rug with a brown table on top
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    Courtesy of Ruggable

    DTC brand Ruggable lays off 100 corporate employees

    The rug brand joins other direct-to-consumer companies that have turned to staff cuts in recent months in light of macroeconomic conditions.

    By , Feb. 2, 2023
  • Boxes of several varieties of Magic Spoon cereal lay around a bowl of the multicolored Fruity variety.
    Image attribution tooltip
    Courtesy of Magic Spoon

    Magic Spoon expands retail launch to 6,800 stores

    The cereal brand, which was only available online until last summer, will be sold at Walmart, Kroger and Albertsons, as well as more Target locations.

    By Megan Poinski • Feb. 1, 2023
  • Peloton Bike+
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    Courtesy of Peloton

    Peloton touts ‘best quarterly performance’ in a year

    However, revenue was still down 30% year over year and net loss exceeded $300 million.

    By Feb. 1, 2023
  • The exterior of a Walmart store at night
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    Courtesy of Walmart

    Walmart to sell hair care line by actress Tia Mowry

    The mass merchant has steadily been adding to its roster of up-and-coming brands in order to stay relevant with consumers.

    By Tatiana Walk-Morris • Feb. 1, 2023
  • A black shoe with a blue Nike swoosh mark on a blue background.
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    Courtesy of Nike

    Nike, Tiffany announce collaboration

    The big-name partnership drew a host of disappointed comments online, specifically around the Air Force 1.

    By Feb. 1, 2023
  • K18 leave-in hair mask
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    Courtesy of K18

    9 emerging DTC brands to watch in 2023

    From makeup and skincare to tinned fish and running shoes, these are the brands that stand out in an increasingly crowded retail environment.

    By Feb. 1, 2023
  • Interior shot of Tom Brady's Brady activewear line with mannequins, a large TV screen, apparel on racks and a football in a case.
    Image attribution tooltip
    Courtesy of Brady

    Tom Brady’s activewear brand launches at Dick’s Sporting Goods

    The brand will be available on the athletics retailer’s website and at its House of Sport locations.

    By Tatiana Walk-Morris • Jan. 31, 2023
  • Skims, Kim Kardashian West
    Image attribution tooltip
    Retrieved from Skims on January 22, 2020

    Skims appoints chief commercial officer

    Robert Norton brings leadership experience from Moncler and Roberto Cavalli to the direct-to-consumer brand.

    By Jan. 31, 2023
  • Hand pushing on a light purple memory foam pillow
    Image attribution tooltip
    Courtesy of Purple

    Purple projects net loss up to $97.5M for 2022

    CEO Rob DeMartini said that inflationary pressure on consumer spending and increased promotional activity have impacted profitability. 

    By Jan. 31, 2023
  • Unilever HQ
    Image attribution tooltip
    Permission granted by Unilever

    Unilever names new CEO

    Hein Schumacher takes the helm of the CPG giant in July. Alan Jope announced his retirement in September.

    By Megan Poinski • Jan. 30, 2023
  • Two people stand, arms folded, in front of bright-colored photographs of jewelry and people having fun.
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    Courtesy of Pura Vida

    Vera Bradley shakes up leadership, takes full ownership of Pura Vida

    The DTC brand’s founders left, along with much of Vera Bradley’s C-suite, as new CEO Jacqueline Ardrey slashes costs.

    By Jan. 30, 2023
  • Interior image of a Foxtrot market with pastry bar and pantry shelves
    Image attribution tooltip
    Permission granted by Foxtrot

    Foxtrot to open new store in Washington, DC

    The latest location in Farragut Square marks its seventh brick-and-mortar store in the region. 

    By Jan. 30, 2023
  • Black and white bottle saying Amass on it
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    Courtesy of Amass Brands

    Amass Brands acquires operating assets of wine company Winc

    The spirits conglomerate is taking on several brands from Winc’s portfolio, which filed for bankruptcy in December due in part to declining DTC sales. 

    By Jan. 27, 2023
  • A tableau of five Yankee Candles surrounded by small pink Christmas trees.
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    Courtesy of Yankee Candle

    Newell Brands to lay off 13% of office staff

    The cuts will be done by the end of 2023 and are part of a broader restructuring plan aimed at saving up to $250 million a year.

    By Jan. 27, 2023
  • A shot of Kristian Blummenfelt, Chelsea Sodaro and Paula Findlay running.
    Image attribution tooltip
    Courtesy of On

    Activewear brand On doubles down on triathlon with three brand ambassadors

    The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.

    By Tatiana Walk-Morris • Jan. 27, 2023
  • Exterior of a Gymshark storefront
    Image attribution tooltip
    Retrieved from Gymshark on January 26, 2023

    Gymshark lays off 65 US employees

    The U.K.-based athletics brand joins a growing list of direct-to-consumer companies announcing layoffs as the year starts.

    By Jan. 26, 2023