DTC: Page 62


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    Courtesy of Saks Off 5th
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    Column

    The Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover

    The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.

    By Retail Dive Staff • March 18, 2022
  • Birdies introduces lace-ups.
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    Courtesy of Birdies
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    DTC shoe brand Birdies showcases first lace-up shoes in new campaign

    Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.

    By Tatiana Walk-Morris • March 18, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
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    Daphne Howland/Retail Dive
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    Warby Parker's net loss widens by over $40M in Q4

    The DTC eyewear brand said the impacts from the omicron variant led to nearly $5 million in lost sales during the fourth quarter.

    By March 17, 2022
  • Hodinkee launches a used watch resale platform.
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    Courtesy of Hodinkee
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    Hodinkee appoints former LVMH, Farfetch exec as CEO

    Jeffery Fowler was most recently president of the Americas at Farfetch and has also held positions at Tesla and Richemont.

    By Tatiana Walk-Morris • March 17, 2022
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    Courtesy of Crate and Barrel
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    Parachute names first CFO

    The appointment of Jeff Barker comes as the DTC bedding brand works to build out its C-suite and expand its store footprint.

    By Updated March 21, 2022
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    Courtesy of ThirdLove
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    ThirdLove’s founders on its re-entrance into physical retail

    The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.

    By March 15, 2022
  • UpWest launches Go activewear line
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    Courtesy of UpWest
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    UpWest launches activewear line

    The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.

    By Tatiana Walk-Morris • March 15, 2022
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By Chris Kelly • March 15, 2022
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed hires former Dollar Shave Club exec as CFO

    Jose Zuniga oversaw the shaving brand's $1 billion acquisition by Unilever and will now help scale the haircare company.

    By Tatiana Walk-Morris • March 11, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Roughly 75% of DTC brands bring in under $1M in online sales: report

    Most DTC brands with less than $1 million in online sales have opted to have physical storefronts, according to research by PipeCandy. 

    By Tatiana Walk-Morris • March 8, 2022
  • Thinx
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    Courtesy of Thinx
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    Thinx brings its affordable line to Walmart

    After launching with Target last year, the period underwear brand's Thinx For All collection will be sold in nearly 560 Walmart stores and on its website.

    By March 8, 2022
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    Courtesy of Fabletics
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    Fabletics to open 30 new stores this year

    The DTC activewear brand also celebrated the 21 brick-and-mortar locations it opened since the start of 2020. 

    By March 8, 2022
  • A gray and white Bed Bath & Beyond store.
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    Daphne Howland/Retail Dive
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    Wayfair and Bed Bath & Beyond saw sales skyrocket during the pandemic. Where are they now?

    Retailers across the sector experienced a boost as consumers invested in their homes. As demand wanes, some companies are feeling the pain.

    By March 7, 2022
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple makes CEO appointment official

    Robert DeMartini takes the helm after being named acting chief executive in December.

    By March 2, 2022
  • An Aurate storefront
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    Permission granted by Aurate
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    Aurate is opening stores again. Here’s how the brand is thinking through brick and mortar

    Like others in the DTC space, Aurate closed its stores once the pandemic hit. Now it's returning to the channel with two new stores and more on the horizon.

    By March 1, 2022
  • Marcelo Camberos, co-founder and CEO of BFA Industries
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    Courtesy of BFA Industries
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    Ipsy, BoxyCharm parent raises $96M in funding

    Beauty for All Industries, which has also launched DTC brands from Addison Rae and Becky G, will use the funding to scale its brands.

    By March 1, 2022
  • People pose wearing multi-colored leggings and underwear with thank tops
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    Courtesy of Thinx
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    Kimberly-Clark acquires majority stake in Thinx

    The maker of Kotex and Kleenex made an initial minority investment into the DTC period underwear brand back in 2019.

    By Feb. 25, 2022
  • Foot Locker storefront
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    Cara Salpini/Retail Dive
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    Nike moves away from Foot Locker in shift to DTC

    Nike made up 75% of Foot Locker's purchases in 2020, a number that is poised to decline significantly this year. Comps may drop 10% in 2022 as a result.

    By Feb. 25, 2022
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    Courtesy of Fanatics
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    Column

    The Weekly Closeout: Fanatics acquires Mitchell & Ness and Brooks tops $1B in revenue

    The sports merchandise retailer — with Jay-Z, Meek Mill and others — snapped up the lifestyle brand, while the running company hit record highs.

    By Retail Dive Staff • Feb. 25, 2022
  • Wayfair's revenue falls 11.4% in Q4 as its losses widen

    The online retailer benefited at the onset of the pandemic. But as consumers shift spending to physical channels, the company is losing customers.

    By Feb. 24, 2022
  • A marketing photo from the launch of Allbirds' first performance running shoe, the Dasher
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    Courtesy of Allbirds
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    Allbirds plans entry into wholesale to raise brand awareness

    The DTC company is still "unknown" to the majority of U.S. consumers and is hoping a select number of "premium" retail partners will help with that.

    By Feb. 24, 2022
  • A pedestrian with a yellow bag walks by Nordstrom store windows decorated with red.
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    Daphne Howland/Retail Dive
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    Brands may need retailers more than they realize

    Selling directly to consumers is all the rage, but brands rejecting wholesale could be missing out on sales and margin advantages.

    By Feb. 22, 2022
  • Ulta storefront
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    Courtesy of Ulta
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    Column

    The Weekly Closeout: Ulta adds former Sam’s Club COO to board and retailers shift mask policies

    The beauty retailer refreshed its board with two new directors, while major retailers like Walmart and Amazon removed mask mandates for vaccinated employees.

    By Retail Dive Staff • Feb. 18, 2022
  • Wayfair builds out tech team with hires from Target, Google

    The furniture retailer is plotting a physical store expansion as it streamlines its digital and supply chain operations.

    By Tatiana Walk-Morris • Feb. 18, 2022
  • Bonobos announces launch of Bonobos Fielder.
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    Courtesy of Bonobos
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    Walmart to carry new Gen Z-focused Bonobos line

    With a lower price point and more casual vibe, Bonobos Fielder will be incorporated into 250 Walmart stores.

    By Feb. 18, 2022