DTC: Page 60


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    Bark
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    Bark taps former Nike, Weight Watchers exec as chief marketing officer

    Cindy Gustafson will be responsible for leading the online pet retailer's brand direction and driving growth.

    By May 17, 2022
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    Courtesy of Blueland
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    Stepping into personal care, Blueland launches refillable body wash

    The company says a reason for creating the powder-to-gel body wash is to avoid the heavy shipping weights that have larger carbon emissions.

    By May 17, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Wilson Sporting Goods tennis collection
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    Courtesy of Wilson Sporting Goods
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    Continuing apparel push, Wilson debuts performance tennis collection

    Tennis apparel has been a priority since the company launched its Wilson Sportswear unit last year and is the "main growth vehicle" of that business.

    By May 16, 2022
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    Courtesy of Solo Brands
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    Solo Brands appoints new CFO

    Somer Webb comes from sporting goods manufacturer Kent Outdoors. The DTC company also announced the addition of two new board members.

    By Tatiana Walk-Morris • May 16, 2022
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    Michael Buckner / Staff via Getty Images
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    Warby Parker lost $15M in sales as a result of pandemic disruptions in Q1

    Despite the lost sales, the eyewear brand grew revenue by 10.3% year over year and 18% from 2019. But profitability continues to weigh on the company.

    By May 16, 2022
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    Daphne Howland/Retail Dive
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    Carhartt hires new SVP of DTC

    The premium workwear brand recently opened its 35th U.S. retail location, signaling its interest in direct-to-consumer growth.

    By May 12, 2022
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds' first wholesale deals are with Zalando and Public Lands

    The company's own physical footprint is also performing well, with U.S. stores growing "well in excess of 150%" in the first quarter.

    By May 11, 2022
  • Summersalt launches inclusive swimwear campaign.
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    Courtesy of Summersalt
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    Summersalt taps 27 women for annual campaign targeting inclusivity

    The DTC swimwear brand enlisted activists, entrepreneurs and other well-known women to front its “Every Body is a Summersalt Body” campaign.

    By Tatiana Walk-Morris • May 6, 2022
  • Wayfair's net loss nears $320M as CFO prepares to exit

    Michael Fleisher held the chief finance spot for eight years and will be succeeded by Kate Gulliver, who is the retailer's chief people officer.

    By May 5, 2022
  • Savage x Fenty store opening in Las Vegas.
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    Courtesy of Savage x Fenty
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    Savage X Fenty plans 6 more stores

    The lingerie brand opened its first store in January, followed by four others. Now, the company plans to more than double that footprint.

    By May 5, 2022
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    Courtesy of Purple
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    Purple names new COO

    Eric Haynor, who has 30 years of supply chain management experience, replaces John Legg, who exited the position in April.

    By May 4, 2022
  • Torrid names new CEO

    The former chief executive of Belk, Lisa Harper, is now in the top spot. Previous CEO Liz Muñoz was named the company's chief creative officer. 

    By May 4, 2022
  • United By Blue Chicago store
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    Permission granted by United By Blue
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    United By Blue started in wholesale, expanded to DTC and now sells other sustainable brands. Here’s why.

    Over the last 18 months, the company has grown its collection of third-party brands "really rapidly" to account for 20% of its assortment.

    By May 3, 2022
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed raises $33M to expand store footprint

    The company plans to have 80 Hair Color Bar locations opened by the end of the year as it moves into new geographical markets.

    By May 2, 2022
  • Sunday II Sunday launches new products at Ulta.
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    Courtesy of Sunday II Sunday
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    Sunday II Sunday's latest hair care launch will sell on Ulta before its own website

    The beauty retailer has been working to nab exclusive deals with DTC brands and build out its assortment of Black-owned brands.

    By Tatiana Walk-Morris • May 2, 2022
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What's going on at Amazon?

    The e-commerce giant is grappling with many challenges, including union efforts and its Prime delivery promises.

    By Retail Dive Staff • April 28, 2022
  • Amazon Go Mill Creek
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    Jeff Wells/Retail Dive
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    Inside the Store: Amazon Go’s new suburban format

    The Mill Creek, Washington, store features an expanded selection of grocery products, a customer service desk and a made-to-order meal counter.

    By Jeff Wells • April 27, 2022
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    Courtesy of Burrow
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    DTC furniture brand Burrow plots 10 new stores

    Kicking off the brick-and-mortar expansion, the brand on Tuesday opened its first store in Boston by appointment only, planning a broader opening in May.

    By April 26, 2022
  • Kit Undergarments for Third Love
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    Courtesy of ThirdLove
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    ThirdLove snaps up Kit Undergarments in first acquisition

    CEO Heidi Zak said the bra company wanted a sub-brand to target a younger demographic and chose to acquire one rather than build it internally.

    By April 25, 2022
  • Sundry
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    Retrieved from Sundry on January 25, 2022
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    Digital Brands has ambitious expansion plans. A trade creditor wants them on ice until it is paid.

    The DTC company's model is based on acquisitions. But it needs cash as losses expand and unpaid vendors seek payment in court. 

    By April 21, 2022
  • A diverse group of four people, wearing boots and khakis, sits on vintage suitcases in the desert.
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    Courtesy of Banana Republic
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    Banana Republic to permanently shut websites in Europe

    The retailer has recently gone through a brand revamp to focus on "democratic, approachable and inclusive luxury." 

    By April 21, 2022
  • Lululemon drops first tennis collection with Leylah Fernandez
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    Courtesy of Lululemon
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    What Lululemon is prioritizing in the years ahead

    From the retailer's plans for Mirror to what international markets it's planning to enter, here are some takeaways on the company's new strategy.

    By April 21, 2022
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    Courtesy of Victoria's Secret
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    Victoria's Secret debuts inclusive, digital-only 'Happy Nation' tween brand

    The gender-neutral assortment could challenge American Eagle's successful Aerie brand and reflects another step in the lingerie giant's evolution.

    By April 20, 2022
  • A Lululemon storefront in Georgetown
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    Cara Salpini/Retail Dive
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    Lululemon wants to double revenue to $12.5B by 2026, thanks to men's and digital

    The retailer also revealed plans for Mirror, including a membership program launching later this year.

    By April 20, 2022
  • Glossier brand ambassador Olivia Rodrigo
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    Courtesy of Glossier
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    Glossier taps Olivia Rodrigo as first celebrity brand ambassador

    The partnership will see Rodrigo featured in Glossier campaigns and also contributing to product and content.

    By April 20, 2022