DTC: Page 51


  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Levi Strauss hires Nordstrom vet as chief digital officer

    Jason Gowans, who will report to Michelle Gass, will help grow the company’s direct-to-consumer business.

    By Tatiana Walk-Morris • Jan. 23, 2023
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    Ian Waldie via Getty Images
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    Hatch gains operational control over Destination Maternity, A Pea in the Pod, others

    Marquee Brands has taken a minority stake in the newly-formed Hatch Collective, led by Hatch CEO and founder Ariane Goldman.

    By Dani James • Jan. 23, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A Birdies storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    8 DTC retail trends to watch in 2023

    With macroeconomic challenges from 2022 seeping into the new year, brands are balancing out their store count, pushing for profitability and more.

    By Dani James • Jan. 23, 2023
  • Wayfair lays off nearly 2K employees

    The staff reductions, representing 10% of the company’s global workforce, mark the second round of layoffs at the retailer in less than six months.

    By Jan. 20, 2023
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora adds Nutrafol, Proven to its lineup

    The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • Person riding a Peloton bike
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    Courtesy of Peloton
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    Peloton appoints chief marketing officer

    Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express. 

    By Dani James • Jan. 18, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple taps Sephora vet as chief of owned retail

    Scott Kerby, who also previously held roles at Old Navy, Bath & Body Works, L Brands and American Eagle, reports to CEO Rob DeMartini.

    By Jan. 18, 2023
  • Two people running in On Cloudneo shoes
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    Courtesy of On
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    Swiss brand On is profitable and growing. It also has a deep wholesale presence.

    Co-CEOs Marc Maurer and Martin Hoffmann talk through the brand’s approach to scale, new store openings and why wholesale works.

    By Jan. 13, 2023
  • Exterior shot of a Glossier logo on its storefront.
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    Courtesy of Glossier
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    Glossier reformulates iconic product, leaving customers wondering why

    The DTC beauty brand announced it is releasing a vegan version of its Balm Dotcom, which was met with strong customer reactions online.

    By Dani James • Jan. 13, 2023
  • Stacked white boxes of makeup on a black store display
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    Gabe Ginsberg / Stringer via Getty Images
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    Morphe parent company files for Chapter 11 bankruptcy

    Forma Brands — which also operates Playa Beauty and Jaclyn Cosmetics — has entered a proposed $33 million acquisition deal with lenders. 

    By Dani James • Jan. 12, 2023
  • Pink and green bottles of haircare products
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    Courtesy of Mielle Organics
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    P&G acquires haircare brand Mielle Organics

    The textured hair brand — founded in 2014 by husband-and-wife duo Monique and Melvin Rodriguez — said it has no plans to change existing formulas. 

    By Dani James • Jan. 12, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple CEO: ‘It’s time for the brand to mature’

    Quirky marketing helped the mattress brand get its start, but now Rob DeMartini wants it to look a lot more like a traditional mattress seller.

    By Jan. 11, 2023
  • People pose wearing multi-colored leggings and underwear with thank tops
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    Courtesy of Thinx
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    Thinx releases affordable line on its website

    The menstrual care brand aims to expand access to its Thinx for All collection, which is already available in retailers like Walmart and CVS.

    By Dani James • Jan. 11, 2023
  • A Rent the Runway subscriber searches the company's "closet in the cloud" on mobile.
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    Permission granted by Rent the Runway
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    Why some digital natives are always tweaking their models

    Shaking up a business can be a sign of innovation, or trouble. For DTC brands, the best move may be found in retail’s oldest playbook.

    By Jan. 11, 2023
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Lululemon’s stock drops after margin warning

    The athletics company raised its revenue expectations for the quarter, but it has a lot of inventory to clear through after the holidays.

    By Dani James • Jan. 9, 2023
  • Stacked white boxes of makeup on a black store display
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    Gabe Ginsberg / Stringer via Getty Images
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    Morphe closes US stores to focus on wholesale, e-commerce

    The makeup brand said on Twitter that it would still be selling online and at select retail partners as it shifts strategic priorities. 

    By Dani James • Jan. 6, 2023
  • A store sign reads "Everlane" on a red brick building trimmed in concrete and covered by leafy shadows.
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    Daphne Howland/Retail Dive
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    Everlane lays off nearly 9% of employees

    The company said the cuts were enacted in an effort to refocus efforts, with 17% of corporate roles and less than 3% of retail staff impacted.

    By Dani James • Jan. 6, 2023
  • Boxed
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    Courtesy of Boxed
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    Boxed considers selling itself amid cash crunch

    The online retailer, which is trying to shore up its liquidity and boost its sagging stock price, also said it is “actively exploring” ways to bring in additional capital.

    By Sam Silverstein • Jan. 6, 2023
  • A Hydro Flask water bottle.
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    "Hydro Flask" by Tony Webster is licensed under CC BY 2.0
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    Hydro Flask, Drybar owner to cut 10% of global workforce

    Helen of Troy saw net sales revenue decrease across all segments in its third quarter, while operating and net incomes both fell by double digits.

    By Dani James • Jan. 5, 2023
  • Colorful spray and squeeze bottles
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    Permission granted by Function of Beauty
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    Function of Beauty launches hair styling line at Target

    In a push for growth, the personalized beauty brand is entering a new product category that is still compatible with its selection of custom boosters. 

    By Dani James • Jan. 5, 2023
  • Mannequins wearing white sweaters at a Wilson store
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    Permission granted by Wilson Sporting Goods
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    Wilson opens two new Chicago stores

    The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.

    By Dani James • Jan. 4, 2023
  • A black store banner reads "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria’s Secret sets high expectations for Adore Me as deal closes

    But the lingerie giant may need to take bolder steps as it attempts to alter consumer perceptions of its own branding, analysts say.

    By Jan. 4, 2023
  • Sundry
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    Retrieved from Sundry on January 25, 2022
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    Digital Brands Group completes Sundry acquisition

    The direct-to-consumer company took on new debt and closed a $10 million public offering last month to help finalize the deal.

    By Dani James • Jan. 3, 2023
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    Bark
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    Bark names chief financial officer

    Zahir Ibrahim replaces Howard Yeaton, who has been serving as interim CFO since late 2021, and comes with nearly three decades of financial experience.

    By Jan. 3, 2023
  • Grove Collaborative Sparks of Joy collection
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    Permission granted by Grove Collaborative
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    Grove Collaborative refinances debt with $72M term loan

    The sustainability-focused consumer products company recently received a delisting notice from the New York Stock Exchange. 

    By Dani James • Jan. 3, 2023