DTC: Page 50


  • People pose wearing multi-colored leggings and underwear with thank tops
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    Courtesy of Thinx
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    Thinx releases affordable line on its website

    The menstrual care brand aims to expand access to its Thinx for All collection, which is already available in retailers like Walmart and CVS.

    By Dani James • Jan. 11, 2023
  • A Rent the Runway subscriber searches the company's "closet in the cloud" on mobile.
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    Permission granted by Rent the Runway
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    Why some digital natives are always tweaking their models

    Shaking up a business can be a sign of innovation, or trouble. For DTC brands, the best move may be found in retail’s oldest playbook.

    By Jan. 11, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Lululemon’s stock drops after margin warning

    The athletics company raised its revenue expectations for the quarter, but it has a lot of inventory to clear through after the holidays.

    By Dani James • Jan. 9, 2023
  • Stacked white boxes of makeup on a black store display
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    Gabe Ginsberg / Stringer via Getty Images
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    Morphe closes US stores to focus on wholesale, e-commerce

    The makeup brand said on Twitter that it would still be selling online and at select retail partners as it shifts strategic priorities. 

    By Dani James • Jan. 6, 2023
  • A store sign reads "Everlane" on a red brick building trimmed in concrete and covered by leafy shadows.
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    Daphne Howland/Retail Dive
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    Everlane lays off nearly 9% of employees

    The company said the cuts were enacted in an effort to refocus efforts, with 17% of corporate roles and less than 3% of retail staff impacted.

    By Dani James • Jan. 6, 2023
  • Boxed
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    Courtesy of Boxed
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    Boxed considers selling itself amid cash crunch

    The online retailer, which is trying to shore up its liquidity and boost its sagging stock price, also said it is “actively exploring” ways to bring in additional capital.

    By Sam Silverstein • Jan. 6, 2023
  • A Hydro Flask water bottle.
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    "Hydro Flask" by Tony Webster is licensed under CC BY 2.0
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    Hydro Flask, Drybar owner to cut 10% of global workforce

    Helen of Troy saw net sales revenue decrease across all segments in its third quarter, while operating and net incomes both fell by double digits.

    By Dani James • Jan. 5, 2023
  • Colorful spray and squeeze bottles
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    Permission granted by Function of Beauty
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    Function of Beauty launches hair styling line at Target

    In a push for growth, the personalized beauty brand is entering a new product category that is still compatible with its selection of custom boosters. 

    By Dani James • Jan. 5, 2023
  • Mannequins wearing white sweaters at a Wilson store
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    Permission granted by Wilson Sporting Goods
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    Wilson opens two new Chicago stores

    The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.

    By Dani James • Jan. 4, 2023
  • A black store banner reads "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria’s Secret sets high expectations for Adore Me as deal closes

    But the lingerie giant may need to take bolder steps as it attempts to alter consumer perceptions of its own branding, analysts say.

    By Jan. 4, 2023
  • Sundry
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    Retrieved from Sundry on January 25, 2022
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    Digital Brands Group completes Sundry acquisition

    The direct-to-consumer company took on new debt and closed a $10 million public offering last month to help finalize the deal.

    By Dani James • Jan. 3, 2023
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    Bark
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    Bark names chief financial officer

    Zahir Ibrahim replaces Howard Yeaton, who has been serving as interim CFO since late 2021, and comes with nearly three decades of financial experience.

    By Jan. 3, 2023
  • Grove Collaborative Sparks of Joy collection
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    Permission granted by Grove Collaborative
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    Grove Collaborative refinances debt with $72M term loan

    The sustainability-focused consumer products company recently received a delisting notice from the New York Stock Exchange. 

    By Dani James • Jan. 3, 2023
  • Person is curled up on a couch that has lots of pillows holding a spiral-bound notebook.
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    Permission granted by Silk + Sonder
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    Silk and Sonder to sell on QVC

    The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.

    By Tatiana Walk-Morris • Jan. 3, 2023
  • Under Armour taps 25-year Marriott veteran Stephanie Linnartz as CEO

    Despite her lack of retail experience, the executive’s knowledge of strategy, finance, sales, marketing and technology could benefit the brand.

    By Dec. 22, 2022
  • Seven images of people of varying body sizes are lined up in a row wearing Good American products.
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    Courtesy of H&M
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    H&M, Good American partner

    The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.

    By Dec. 22, 2022
  • An illuminated Nike Style store in Seoul, South Korea, at night.
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    Courtesy of Nike
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    Nike CEO: ‘The inventory peak is behind us’

    The company has worked with Foot Locker CEO Mary Dillon, in addition to other wholesale partners, as it plans its channel strategy.

    By Dec. 21, 2022
  • Two shelves of Grove Collaborative products.
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    Courtesy of Grove Collaborative
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    Grove Collaborative receives NYSE delisting notice

    The notice comes just six months after the company’s shares began trading on the New York Stock Exchange.

    By Dec. 21, 2022
  • A pair of cream color athletic shoes is propped up on a neutral color wall.
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    Permission granted by Saysh
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    Allyson Felix’s Saysh expands to Canada

    Following its northward expansion, the direct-to-consumer brand wants to widen its global footprint further.

    By Tatiana Walk-Morris • Dec. 20, 2022
  • Deciem's The Ordinary
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    Courtesy of Estée Lauder
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    Skincare brands The Ordinary, Dr. Dennis Gross to raise prices

    In social posts giving a heads-up to shoppers, the brands cited the costs of raw ingredients and supply chain logistics as reasons for the change.

    By Dani James • Dec. 20, 2022
  • Three people in light sage green dresses
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    Permission granted by BloomChic
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    L Catterton invests in plus-size DTC brand BloomChic

    The private equity firm, which has steadily grown its portfolio of direct-to-consumer companies, will help the brand during its next stage of growth.

    By Dani James • Dec. 19, 2022
  • The Honest Company hires Amazon vet as new CEO

    Carla Vernón is already familiar with the business, having worked with current CEO Nick Vlahos on the brand’s Amazon platform.

    By Tatiana Walk-Morris • Dec. 14, 2022
  • Two girls jumping on a couch
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    Courtesy of Lovesac
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    Lovesac makes strides in sourcing outside of China

    The country used to make up most of the furniture maker's production capacity. Now it's around 30%.

    By Kate Magill • Dec. 14, 2022
  • Pink and clear coated skincare bottles
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    Courtesy of InnBeauty Project
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    Skincare brand InnBeauty Project raises $12M

    The direct-to-consumer company has raised funds to promote growth in an industry that has thrived in spite of macroeconomic pressures this year. 

    By Dani James • Dec. 13, 2022
  • Nike Rise in Seoul, South Korea
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    Courtesy of Nike
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    Nike plans first ‘World of Flight’ Jordan concept

    Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”

    By Dec. 13, 2022