Consumer Trends


  • Interior of Lego store.
    Image attribution tooltip
    Courtesy of Lego
    Image attribution tooltip

    Adults account for more toy sales than preschoolers: report

    Nearly half of shoppers over the age of 18 purchased a toy for themselves in the past year, according to a report by Circana. 

    By June 13, 2024
  • The eBay logo is displayed outside company headquarters.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Nearly 90% of consumers bought or sold used items in the last year: EBay

    With sustainability at the forefront of their decision-making, the report finds that Gen Z and millennials are the top purchasers of circular fashion.

    By June 10, 2024
  • Trendline

    Digital innovation and technology trends in retail

    From drones to smart fitting rooms, to cashless purchases to virtual meditation, how the consumer engages with retailers continue to evolve.

    By Retail Dive staff
  • The exterior of a store with a banner that reads "Bath & Body Works."
    Image attribution tooltip
    Courtesy of Bath & Body Works
    Image attribution tooltip

    New products boost Bath & Body Works in Q1 as candle sales decline

    With steeper competition, the retailer is losing market share, including in one of its signature product lines, according to GlobalData research.

    By June 4, 2024
  • A person's hand types on a keyboard while the other hand holds a credit card.
    Image attribution tooltip
    Poike via Getty Images
    Image attribution tooltip

    Global online retail sales to hit $6.8 trillion by 2028

    In the U.S. alone, online sales will reach $1.6 trillion by that period, up from $1 trillion in 2023, according to a recent report from Forrester.

    By Howard Ruben • June 4, 2024
  • A quotation mark on a blue background.
    Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Podcast

    The Backroom: Lee Peterson and the hard truth about retail stores

    E-commerce keeps growing because it’s easier to shop online. To survive, brick and mortar needs a good reason, too.

    By Retail Dive Staff • May 30, 2024
  • Juice bar merchant takes card for transaction.
    Image attribution tooltip
    jacoblund via Getty Images
    Image attribution tooltip

    Debit cards face rising digital wallet competition: report

    Roughly 72% of consumers say they swipe, dip or tap a debit card at the point of sale, a larger portion than credit cards, checks and digital wallets, according to a consumer survey by research firm J.D. Power.

    By Patrick Cooley • May 29, 2024
  • A "for lease" sign for on a retail store window, with a reflection of a building across the street.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Foot traffic expected to rebound to pre-pandemic levels: report

    Though not yet fully restored, retailers are reporting a corresponding uptick in sales, which have surpassed pre-pandemic levels, according to CBRE.

    By May 23, 2024
  • Exterior of Target store
    Image attribution tooltip
    Sam Silverstein/Retail Dive
    Image attribution tooltip

    Target to cut prices on 5K items

    The initiative follows several recent moves by the retailer to appeal to value and price-sensitive consumers.

    By May 20, 2024
  • Grocery products.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart wants shoppers across incomes to feast on its new private brand

    Findings from Numerator suggest the retailer’s bettergoods line appeals to lower-income and higher-income consumers, but for different reasons.

    By Catherine Douglas Moran • May 20, 2024
  • Person pays via mobile phone
    Image attribution tooltip
    Creative via Getty Images
    Image attribution tooltip

    Consumers ‘trading down’ to cheaper goods online: report

    Even as e-commerce spend in the first four months of the year grew to nearly $332 billion, shoppers are buying cheaper goods across categories. 

    By Tatiana Walk-Morris • May 14, 2024
  • Brooks Running launches 6 new shoes in Q1 2024 helping record revenue
    Image attribution tooltip
    Courtesy of Brooks Running
    Image attribution tooltip

    Brooks Running reports ‘highest quarterly results in brand’s history’

    The DTC brand said its Q1 success is due in part to its multichannel strategy and product innovation.

    By May 8, 2024
  • A person using their mobile phone to record a video of themselves.
    Image attribution tooltip
    Tirachard via Getty Images
    Image attribution tooltip

    Influencers sway consumers but authenticity loses some clout, study says

    Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

    By Aaron Baar • April 30, 2024
  • A Macy's storefront displaying sale signs.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Over 45K retail stores may close in next 5 years: UBS

    E-commerce penetration is expected to rise, helped in part by third-party players like Temu and Shein, according to a new report. 

    By April 29, 2024
  • An Alo Yoga storefront at The Grove shopping center in Los Angeles.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Alo Yoga, Vuori gaining share in activewear market, report finds

    The DTC brands, which share shoppers with Lululemon and Nike, are growing as rivals like Under Armour contract, according to an Earnest Analytics report.

    By April 26, 2024
  • A quotation mark on a blue background.
    Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Podcast

    The Backroom: With more closures ahead, what’s next for Macy’s?

    Under a new CEO, the iconic department store is fielding a $6.6 billion takeover offer, shuttering another 150 stores and fighting to stay relevant.

    By Retail Dive Staff • April 25, 2024
  • Cooler and drinkware brand RTIC in 3,800 Walmart stores
    Image attribution tooltip
    Courtesy of RTIC
    Image attribution tooltip

    RTIC Outdoors expands into Walmart

    The drinkware and cooler brand is selling 55 of its best-selling products in 3,800 of the mass merchant’s stores as well as on its website.

    By April 24, 2024
  • A smiling person in a black leather jacket walks by a clothing store window.
    Image attribution tooltip
    Dimensions via Getty Images
    Image attribution tooltip

    What Q1’s retail sales say about the consumer in 2024

    In the first three months of the year, a strong job market and wage gains helped buoy consumer spending, but some analysts warn it may not last.

    By April 24, 2024
  • A group of people wearing items from Universal Standard's Fit Liberty campaign
    Image attribution tooltip
    Courtesy of Universal Standard
    Image attribution tooltip

    Universal Standard launches size exchange program

    The campaign, dubbed Fit Liberty, allows customers to replace items with ones in a different size at no cost.

    By Howard Ruben • April 22, 2024
  • A golfer swings a club and wears a black skort outfit.
    Image attribution tooltip
    Courtesy of Under Armour
    Image attribution tooltip
    Deep Dive

    Golf fashion moves into the mainstream

    A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.

    By Howard Ruben • April 16, 2024
  • Illustration of woman shopping on her tablet device.
    Image attribution tooltip

    Storyset

    Image attribution tooltip
    Sponsored by Cart.com

    The power of post-purchase engagement: Strategies for lasting customer loyalty

    From order confirmations to delivery surprises, the post-purchase experience is where loyalty is forged and advocacy blossoms.

    April 15, 2024
  • Blocks show the words "buy now pay later"
    Image attribution tooltip
    Sviatlana Zyhmantovich via Getty Images
    Image attribution tooltip

    BNPL users report problems with overspending, missed payments: survey

    Consumers are using buy now, pay later services to spread out their cash flow, according to a new Bankrate report. 

    By Tatiana Walk-Morris • April 12, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Nike remains a top brand for teens, but shows signs of wavering interest: survey

    The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka. 

    By Tatiana Walk-Morris • April 10, 2024
  • People buy things, working with computer app in AI
    Image attribution tooltip
    gmast3r via Getty Images
    Image attribution tooltip
    Sponsored by Slack

    AI in retail: Start small and think big

    How to start using AI and automation in retail to better serve employees and customers.

    April 8, 2024
  • The TikTok app is displayed on an Apple iPhone.
    Image attribution tooltip
    Photo Illustration by Drew Angerer via Getty Images
    Image attribution tooltip

    Shein, Temu have high customer overlap with TikTok Shop: report

    Even while facing a potential ban in the U.S., the platform is dominating social shopping, an Earnest Analytics report finds. 

    By Tatiana Walk-Morris • April 5, 2024
  • A display of Grove Collaborative's rebranded products.
    Image attribution tooltip
    Courtesy of Grove Collaborative
    Image attribution tooltip

    Grove Collaborative refreshes core brand Grove Co.

    The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.

    By April 2, 2024