Consumer Trends


  • Person laying back on a couch with a computer and a credit card shopping.
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    pixdeluxe via Getty Images

    Struggling consumers turned to financing for holiday shopping: report

    Buy now, pay later providers saw increased use during Black Friday, but credit and debit were the top payment methods for online orders.

    By Tatiana Walk-Morris • Nov. 30, 2022
  • Girl sis shopping
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    Adobe/nikomsolftwaer

    Sponsored by Amazon Web Services (AWS)

    Live shopping set to shake up ecommerce

    Retail has greatly transformed over the last few years, as more commerce moves online and influencers play a growing role in driving product affinity.

    Nov. 28, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • A handful of people using the escalator at an indoor mall
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    Kena Betancur / Stringer via Getty Images

    Winners and losers of Black Friday 2022

    With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

    By Nov. 26, 2022
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Anchiy via Getty Images

    Deloitte: Shoppers to spend an average of $500 during Black Friday week

    Families of all income levels are planning to increase their spending during the holiday, as well as their reliance on credit cards.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • Two golden Christmas tree balls on wood.
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    The image by Marco Verch is licensed under CC BY 2.0

    The holiday clues in October retail sales

    Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.

    By Nov. 21, 2022
  • 5 tech revolutions that haven’t happened (at least not yet)

    Why isn’t the sky darkened by drones? Why do cash registers still exist? Will robots take all sales floor jobs? We consider the answers to these and more.

    By Nov. 16, 2022
  • Person shops online with a Christmas tree in the background.
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    NoSystem images via Getty Images

    Study: 40% of consumers willing to pay extra for climate-conscious products this holiday

    Shoppers are bracing for higher prices this season, but many want to buy from brands with sustainability practices, according to a Shopify report. 

    By Tatiana Walk-Morris • Nov. 15, 2022
  • Children stacking a pile of wrapped presents
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    Courtesy of Lego

    With inflation and recession fears looming over the holidays, are retailers still able to market joy?

    Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.

    By Nov. 14, 2022
  • Holiday shopping
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    Permission granted by Oracle
    Sponsored by Oracle Retail

    Discounts at the top of shoppers wish lists this holiday season

    Oracle Retail consumer research found that price will be paramount this holiday season as shoppers are increasingly worried about inflated costs and tighter budgets.

    By Rose Spicer, Global Senior Director, Oracle Retail • Nov. 14, 2022
  • Person pulling a holiday gift out of a box.
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    kajakiki via Getty Images

    Consumers spent $72B online in October: Adobe

    Shoppers sought deals on electronics, toys and other items ahead of Black Friday and Cyber Monday. 

    By Tatiana Walk-Morris • Nov. 11, 2022
  • Black Friday weekend 25% off discount banner in a boutique.
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    Shaun Taylor via Getty Images

    Only 20% of consumers plan to shop on Black Friday: report

    Shoppers are spending the same or more than last year, but they’re also on the hunt for discounts, PwC’s new survey found.

    By Tatiana Walk-Morris • Nov. 10, 2022
  • A display showcasing Lululemon's women's footwear collection.
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    Cara Salpini/Retail Dive
    Deep Dive

    Lululemon didn’t change activewear, it changed apparel

    The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business.

    By Nov. 9, 2022
  • A resale boutique window features mannequins wearing secondhand clothing and holding handwritten signs touting civil rights.
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    Daphne Howland/Retail Dive

    Can resale save brick-and-mortar retail?

    The enthusiasm for used goods across categories remains a largely untapped opportunity for stores and even malls, according to WD Partners.

    By Nov. 8, 2022
  • A big red sign in a store window declares "up to 50% storewide" in large white type. Above it light blue letters say "for a limited time only" and below it a small banner says "storewide."
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    Daphne Howland/Retail Dive

    No, Black Friday isn’t here quite yet

    A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers.

    By Nov. 7, 2022
  • Brown paper wrapped gifts with string ties.
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    Vadym Petrochenko via Getty Images

    NRF forecasts ‘healthy’ holiday sales in the face of economic challenges

    The trade group predicts year-over-year growth of 6% to 8% and said consumers “remain resilient” even while facing inflation. 

    By Nov. 4, 2022
  • Close-up photo of female hands with smartphone. Young woman typing on a mobile phone on a sunny street.
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    Kirill Smyslov via Getty Images

    Shoppers want to buy apparel, smartphones this holiday: NPD

    Clothing is one of the top items consumers plan to give as gifts, but may be susceptible to an increase in promotions. 

    By Tatiana Walk-Morris • Nov. 3, 2022
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.

    Retailers are wading deeper into customer data. States are raising the alarm.

    Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?

    By Nov. 2, 2022
  • A group of models of diverse ethnicities, sizes and ages wear lingerie in shades of purple, black, lavender and leopard print.
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    Courtesy of Victoria's Secret & Co.

    Victoria’s Secret will acquire DTC lingerie company Adore Me for $400M

    The direct-to-consumer brand is one of many in the space that have challenged the intimates giant thanks to its inclusive sizing and fit technology.

    By Nov. 1, 2022
  • Person using a self-checkout station at a supermarket
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    Elena Perova via Getty Images

    Nearly half of retailers are converting cash registers to self-checkouts: report

    Retailers are investing more in technology as consumers seek faster checkout options, a Zebra Technologies report found.

    By Tatiana Walk-Morris • Oct. 28, 2022
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    David McNew via Getty Images

    Mattel girds itself for bumpy end to the year

    The toy maker trimmed its guidance on profitability this year, though it has benefited from price increases and cost cuts. 

    By Oct. 27, 2022
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    Kendall Davis/Retail Dive
    Podcast

    The Backroom: Retail bankruptcies are poised for a comeback

    What can we learn about the industry as a whole by looking at its weakest players?

    By Retail Dive Staff • Oct. 27, 2022
  • The interior of a busy shopping mall.
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    benimage via Getty Images

    Department store foot traffic is down, but recovering: report

    Mid-tier department stores have seen a greater drop in visits than their luxury counterparts, according to Placer.ai analysis. 

    By Tatiana Walk-Morris • Oct. 26, 2022
  • A Halloween display in Home Depot
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    Joe Raedle via Getty Images

    How Halloween became a $10B business for retailers

    Outdoor decorations and displays have become more extravagant than ever. But that wasn’t always the case.

    By Oct. 24, 2022
  • Three boxes stacked with a bow on top in a holiday scene.
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    svetikd via Getty Images

    Deals, promotions drive increased holiday spending: report

    A survey from ICSC finds that consumers plan to shop earlier this holiday season and spend more time seeking discounts. 

    By Tatiana Walk-Morris • Oct. 24, 2022
  • Deep Dive

    Retail would like to buy a vowel

    Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.

    By Oct. 24, 2022