Dive summary:
- Twitter is developing geo-targeted ads that allow brands show promoted tweets to users near their retail locations.
- This kind of location-based advertising, which Facebook has also been using, could be useful for brands like Walgreens or McDonalds with quick-serve models.
- Twitter currently allows only for ads to be targeted to certain metro areas, but it is speculated the next step would be zip code targeting.
From the article:
"Twitter declined to comment on the product or the timing of its release. The company has been on a recent tear of putting new ad products into market -- such as keyword targeting to show ads to users who've tweeted a certain term and targeting for TV advertisers who also want to reach people who've tweeted about a specific TV show."
