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Walmart+ launched earlier this month, which inevitably led to many comparisons with Amazon Prime. And looking at the bare bones of each membership service, there are some similarities.
Both services cost roughly $100 annually. Both include exclusive perks like fast, free delivery. But the list of differences runs long.
Included in the Prime membership is access to the e-commerce giant's Prime Video streaming service, discounts at Amazon-owned Whole Foods, unlimited photo storage and access to two-day delivery on millions of items.
Walmart+, on the other hand, offers same-day delivery on more than 160,000 items — a fraction of what its competitor offers. Those items, though, include mostly fresh produce, other groceries and household essentials. The membership also offers discounts on fuel and access to scan-and-go technology through the retailer's app.
While Walmart said it would offer additional benefits in the future, it's clear the membership service is another play for the mass merchant in grocery — an area where it is already leaps and bounds ahead of Amazon.
Senior reporters Daphne Howland and Ben Unglesbee break down the significance of Walmart's subscription service — and more — in this episode of The Backroom.
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- Amazon Pushes Fast Shipping but Avoids Responsibility for the Human Cost - The New York Times