Dive Brief:
- Meta AI is allowing brands to create AI-generated room visualizations using the company’s Muse Image tool, the social media titan said in a company blog post Tuesday.
- When shoppers upload images of their spaces, Meta AI can integrate products from companies’ catalogs into the photo. The tool can also compare options, add new information to perfect the aesthetic and buy their desired items through the brand’s website, the company said.
- In the future, Meta plans to introduce new capabilities through its Muse Image tool to help advertisers and businesses, according to the announcement.
Dive Insight:
For its room visualization tool, Meta draws from product data that it currently uses for companies’ ads, according to the announcement.
“For U.S. businesses, this means your catalog products appear in the most compelling context possible: a shopper's actual home,” Meta said in its blog post. “The brands that invest now in catalog quality and platform presence will be best positioned as AI-powered discovery scales.”
The company is introducing new image variants produced by Muse Image for advertisers and agencies in the coming weeks, per the announcement.
Like Meta, other retailers have been developing their own image generator tools. Last month, Amazon integrated an AI image generator within its Amazon Shopping app, enabling the tool to create product images based on customers’ queries. Earlier this month, Stitch Fix introduced AI-generated outfit recommendations based on images they upload of themselves.
Meta is enhancing its image generator to bolster its advertising business. In its first-quarter earnings report, the company said that its average price per ad rose 12% year over year. Its ad revenue rose from $41.4 billion in Q1 2025 to $55 billion in Q1 2026.
Tech companies aren’t alone in their AI investments. In a KPMG survey of 250 retail executives, over half said they plan to spend $50 million or more on digital technology annually. Forty-two percent of respondents said they would increase their investment in generative AI and agentic AI by 10% or more in the coming 12 months, and 52% said they planned to do so for their cybersecurity spending, the survey found.
Beyond its AI enhancements, Meta has been building out its brick-and-mortar presence. Earlier this year, the company inked a 10-year lease for its Meta Lab NYC store in Manhattan, securing a spot where customers could test its AI eyewear and Quest virtual worlds. Months later, the company partnered with Best Buy to set up 50 shop-in-shops in California, Ohio, New Jersey and South Carolina.
