Maly Bernstein, who has been Bluemercury’s CEO for four years, will leave the beauty retailer at the end of the month, parent Macy’s Inc. confirmed Tuesday.
Macy’s acquired Bluemercury in 2015. Bernstein arrived in September 2021 shortly after co-founder and CEO Marla Beck left. Marla Beck and co-founder Barry Beck were both set to leave in 2019, but Marla Beck ended up staying.
In recent years, Bluemercury has been a bright spot for Macy’s Inc., which has been toiling through a turnaround at its namesake banner for a while. A year ago, the beauty retailer evolved its marketing, including refreshing its logo, the aesthetic of its website and store design, an effort dubbed “The New Blue.” Last year, the beauty business saw its fourth straight year of positive comps, which rose 4% while net sales rose nearly 3%.
Bernstein “made the personal decision to step down and leave our company at the end of September,” a Macy’s spokesperson said in an emailed statement. “Macy’s, Inc. has begun a comprehensive search for her replacement. We are grateful for Maly’s many contributions to our company, which include advancing the New Blue strategy. We wish her the very best.”
