Dive Brief:
- Joining other major retailers with summer sales, Kohl’s is hosting Deal Days from June 23 to June 28, the department store said in a Wednesday press release.
- During the event, the retailer is pricing “hundreds of items” below $20, and offering free shipping on all online orders. Shoppers can save on products across categories including apparel, shoes, beauty, home goods, back-to-school essentials and outdoor toys.
- Shoppers will earn $10 in Kohl’s Cash for every $50 spent on qualifying products. The retailer is also holding Kohl’s Daily Deals offers each day in stores, on its website and through its app.
Dive Insight:
Kohl’s is courting shoppers seeking discounts for dorm room essentials, school supplies and summer wardrobe upgrades.
The department store moved its summer sale to June. Last year, its four-day Summer Cyber Deals event launched in July — one day prior to Amazon’s Prime Day.
Meanwhile, other major retailers this year are also rolling out their summer sales earlier. Amazon recently announced its Prime Day sale will take place between June 23 and June 26. Following that change, Walmart and Target each announced summer sales on or around those same dates.
Kohl’s is competing for consumers as it tries to reverse declines. In Q1, the retailer’s net sales dipped by 1.7% year over year, while comps decreased 1.1%. The company’s losses narrowed by $1 million from a year prior to $14 million.
Kohl’s Q1 sales have plunged over 27% since 2019, with volumes down “an eyewatering amount,” according to an earlier GlobalData report.
Kohl’s is currently executing on a long-term turnaround strategy, which in part includes providing “undeniable value,” per a company memo from earlier this year.
In addition to its earlier summer sale, Kohl’s has focused on affordability. In February, the company introduced a Deal Bar, a hub where shoppers can find products priced below $10, at all of its stores.
