Dive Brief:

• In its second recent executive appointment pulling from Nike, Everlane has hired Shu Hung to serve as its global creative director, according to an announcement emailed to Retail Dive. 

• Hung will report to the recently appointed Chief Marketing Officer Sophie Bambuck and will oversee the brand's creative team, including its in-house production staff that generates creative campaigns, the company said. 

• Prior to joining Everlane, Hung spent more than seven years at Nike as part of its brand marketing team and five years at Uniqlo, building its cross-functional in-house team in Tokyo, Portland, New York, Shanghai and Paris.

Dive Insight:

Everlane said it tapped Hung to help expand its creative team and develop its identity and voice as the company grows brand awareness and aesthetic. In a statement, Bambuck described Hung as "a clear leader in the creative industry."

"I'm looking forward to applying my design thinking to an organization that is clearly passionate about all aspects of the customer experience, from brand communication to products and services," Hung said in a statement.

Everlane seems to be following in the footsteps of other DTC brands seeking veteran leadership to steer their companies. Hung's appointment comes after Bambuck's move from Nike, where Bambuck was the global vice president of brand marketing at Nike Sportswear. Everlane also recently appointed Matt Gehring to serve as its first general manager of e-commerce. 

Everlane's leadership shakeup follows criticism of DTC brands facing workplace issues. According to reports from Vice, Everlane's employees criticized the company for not providing adequate benefits or a positive work environment, and the company later laid off and furloughed employees following their attempt to unionize.